In times of high consumerism you must be familiar with the term influencer culture it's a marketing phenomenon that took over social media and went viral a few years ago. Recently, several brand promoters and social media platforms celebrities have taken a U-turn and now indulge in a new form of influence-driven marketing called de-influencing. Keep watching to know more.

The growing popularity of 'de-influencing'

"De-influencing" is the newest buzzword and trend that aims to disrupt the influencer economy. The growing trend is a direct response to the endless deluge of products that beauty and lifestyle influencers insist you simply must have. Watch this report to know more.

De-influencing: The new viral trend

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The growing popularity of 'de-influencing'

De-influencing: The new viral trend