People are angry...question is how much of it can be converted into votes: Congress data analytics chief to WION

Ahead of the Lok Sabha polls, WION's political editor Kartikeya Sharma spoke with Praveen Chakravarty who heads the Data Analytics department of the Congress Party.

Chakravarty is a Wharton graduate and economist by profession. He also worked in the UIDAI project during the UPA regime and, in his current avatar, is working closely with Congress president Rahul Gandhi, engaged in mapping the party.

Kartikeya Sharma quizzes Chakravarty on a range of topics, from the need to establish the data department, his ability to map the Congress to what does the data depict about the 'grand old party's' electoral prospects this Lok Sabha polls.

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WION: Why was the data department set up by Rahul Gandhi?

Praveen Chakravarty: Rahul Gandhi is a strong believer in measurement and objectivity. He felt strongly about the need for the objective assessment of everything. The second objective of data is to help bring the wisdom of the crowd in the decision-making process. It translates into surveys and feedback from party workers, voters and influencers on various decisions which a political party needs to make. Objectivity comes from how you measure things like comparing different people's performances.

WION: Like data is considered new oil of economy, can we say that it has become the new mantra for political parties?

Praveen Chakravarty: I disagree. Data is input into better decision making. In Congress, we use it as an input in decision-making which could be about the selection of candidates or alliances with political parties or even for organizational decision-making like for promoting people. Data is also used for electoral strategy or to determine which booths to focus on or what do voters want to hear. Data is also being used to decide a party’s campaign theme and its election campaign.

WION: What were the challenges when you took up this job?

Praveen Chakravarty: We are just one input and not the sole decision makers. I come from a background of science and research, so I understand data science. As an economist, I had worked with multiple data sets. Before I took this job, I had landed conversations with the Congress president. He had a clear vision about this department even before he brought me into the party, so the mandate was clear. This department has been built to help and not take over anything. I have a simple rule for all my data scientist - if a booth worker far away is unable to understand what we communicate, then it is a pointless exercise.

WION: What tools are used to harness data?

Praveen Chakravarty: We only work with public data and internal data which belongs to the party. The problem for us was that data was not in the form which was easy to use and analysefor decision-making. Upon my joining, Rahul Gandhi personally tweeted out and as a result, I got flooded with talent. It enabled me to quickly build a large team which, I can say with great pride, is one of the best in the country.

WION: How many workers have you connected through data apparatus?

Praveen Chakravarty: As of now, 66 lakh people; it continues to grow every minute. It keeps increasing every second. We have connected millions of booths and party workers. Sitting in Delhi, the Congress president can call a booth worker directly and ask what is going on. Data and technology have provided a face to the party workers.

WION: What are the applications?

Praveen Chakravarty: 'Shakti' is the most known application. The second application is 'Vidya' which is like a control room where every single booth and candidate has been mapped. It has been given to every single candidate. The third one is 'Awaaz' which is an internal communication application. It is used by verified Congress party workers. It is used for booth management, feedback, door to door campaigning et cetera. Congress president Rahul Gandhi used this platform to decide the chief ministers for Chhattisgarh, Rajasthan and Madhya Pradesh.

WION: Did these applications make a difference in the selection of candidates?

Praveen Chakravarty: It provides with input and now it is a condition to have this input amongst many other inputs to decide the candidate.

WION: How do you ensure that technology is not manipulated?

Praveen Chakravarty: I have a 'data first' approach and not 'tech first' approach. We ensure that a person’s multiple identities are grafted in the system. For example, if a person does not have a voter identity then he cannot enter my system.

WION: Have you been able to map the organization?

Praveen Chakravarty: We have done it. We can even point out the best-performing workers. A gamification aspect has been built into the 'Shakti' application. People are given points when they respond to activities. For example, when I say that assemble in front of the CBI to protest, I would know as to who showed up in the protest, I would give them points.

WION: Did you face any resistance while introducing these systems?

Praveen Chakravarty: People were curious when we first started but now people come to me and ask whether feedback has been taken or not. Even senior leaders ask me.

WION: Is your project making any difference to the 2019 elections?

Praveen Chakravarty: It is not about winning or losing an election. The inputs from the department are now being sought by everyone as they are perceived to be helpful.

WION: How do you maintain neutrality?

Praveen Chakravarty: I have come from a political background. I have no bones to pick. I have always looked for empirical validation. I always want to be clear about my model. For example, during the recent assembly elections, I found out through data that farmers distress was far higher in Madhya Pradesh and Chhattisgarh, but everybody was talking about Rajasthan. Actually, it turned out to be right.

WION: What is data saying about Lok Sabha elections?

Praveen Chakravarty: Trends are very clear. Most people are underestimating the anger against the government. I’m not saying just because I’m sitting inside AICC but because data is saying so. There is a lot of anger and also there is the existence of silent voter phenomena. Since people are fearful, they are not willing to share their true opinion. I have tested it. There is a lot of anger on broader economic issues like jobs and farmers distress. The pan-India issue today, as per the data, is of jobs.

WION: What about the prospects of the Congress Party?

Praveen Chakravarty: Congress is on a rising trend. The question is how much of this anger can we convert into votes and then into seats. For that, we need to have a strong message on what are we going to do to solve the economic issues. We are tackling this issue through NYAY. A lot of things will need to be done, holding press conferences rallies is not enough. We must do it on the ground. Our campaign has to be intensive and door-to-door. I believe that the success of Congress to win seats rests entirely on converting the existing anger into votes and seats through our ground campaign. We need to have the campaign at the booth and district level. Just press conferences and rallies will not do.