Kendall Jenner Photograph:( Twitter )
The launch was not taken well by the Taqilla lovers and was accused of exploiting the Mexican culture.
Just days after triggering an online debate for her unrealistic body that she showed on Valentine's Day SKIMS photoshoot, Kendall Jenner has now found herself on another hot topic.
After days of speculation, The 25-year-old model took her Instagram to announce her new Taqilla business, with the launch of her "Drink 818 Tequila" brand.
In her Instagram post, Jenner revealed that she has been working hard and after struggle and several taste-testing in 4 years she is finally launching it. ''For almost 4 years I’ve been on a journey to create the best-tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING..3.5 years later I think we’ve done it! this is all we’ve been drinking for the last year and I can’t wait for everyone else to get their hands on this to enjoy it as much as we do!" she wrote.
Jenner who named her brand 818 reportedly which is area code for Calabasas, California house, where she grew up and the drink description reads, the drink hand-crafted tequila from Jalisco, Mexico.
However, the launch was not taken well by the Taqilla lovers and was accused of exploiting the Mexican culture. Netizens said that Jenner has led down the people and crashed hard work done by those who actually work on the production of authentic blue agave tequila.
Take a look at the plethora of reactions garnered by the drink
Kendall Jenner starting a tequila company does not sit right w me at all… she’s an unseasoned white privileged rich girl from Calabasas what the hell does she know about tequila?! couldn’t you have started wine company instead? pic.twitter.com/MmIwIfXsjr
— 𝕵𝖔𝖗𝖉𝖆𝖓 (@jjordanxS) February 17, 2021
Something about Kendall Jenner making tequila rubs me the wrong way..like the idea of white celebrities taking from local Mexican artisans and profiting off our traditions and agricultural business yet only visit Cabos and Puerto Vallarta for vacation spots...
— LaMesaQueMasApluada (@estyledesma) February 17, 2021
Something about Kendall Jenner making tequila rubs me the wrong way..like the idea of white celebrities taking from local Mexican artisans and profiting off our traditions and agricultural business yet only visit Cabos and Puerto Vallarta for vacation spots...
— LaMesaQueMasApluada (@estyledesma) February 17, 2021
Kendall Jenner starting a tequila brand, with zero knowledge on Mexican culture and calling it “818 tequila” is GENTRIFICATION. The 818 does not claim Calabasas. What about those smaller, family owned Mexican tequila/mezcal brands? They deserve the hype & support.
— Jennie Molina (@jenjocelyn) February 17, 2021