Published: May 27, 2026, 13:16 IST | Updated: May 27, 2026, 13:16 IST
Zee Entertainment Enterprises Ltd. has announced plans to launch four dedicated sports channels, marking a major expansion in its sports broadcasting portfolio. The move aims to strengthen its presence in the competitive sports media market by offering wider coverage across multiple disciplines. The new channels are expected to enhance sports content delivery and tap into growing viewership demand in India and global markets.