Smaller watches become Gen Z's new status
Edited By WION Video Desk
Published: Sep 06, 2026, 11:35 IST | Updated: Sep 06, 2026, 11:35 IST
Luxury watchmakers are having to rethink what young buyers want.
Gen z is moving away from the big, flashy sports watches that dominated the market, and toward smaller, vintage-looking and more jewelry-like timepieces.
And that shift is already showing up in sales, forcing watch brands to change both their designs and how they reach customers.
trending videos
)
Nepal Flash Floods: At least 1,050 dead And 118 Nepalese rescued from disaster zone
)
Tamil Nadu: Vijay unveils olympic city dream for Chennai, eyes global sporting future
)
AI is rewriting China’s job market
)
Bangladesh considers joining Mecca defence pact, members agree to establish secretariat
)
Jaishankar rejects trade link to ending Ukraine war
)
Teacher's day 2026: Remembering the best teachers from films
)
Bengaluru: Officials find 40 kg expired chilli at chairman's club
)
CJP protest: Accused Swatantra Bhardwaj arrested in Bulandshahr after fleeing cops
)
Bolivia turns to crypto amid dollar crunch
)
Japan raises cost of permanent residency
)
Nepal announces business recovery package for flood-hit areas
)
Indonesia: Govt free meals sicken over 1,700 students & teachers
)
Srinagar: Three-kilometre procession covered key streets of Srinagar
)
Israeli strikes on Lebanon kill three, injure 23 despite truce
)
Pakistan faces growing hunger crisis amid rising food insecurity
)
South Korea mulls deploying military assets to Strait of Hormuz
)
Iran exposes US navy | Trapped 6,000 km from food & fuel: US navy stuck in Gulf
)
How modern surveillance is making it harder for armies to hide
)
World's fifth-largest economy, British army can't afford to train
)
Breaking | Vance takes the podium: First White House briefing since Leavitt's exit
)
'I want to return to my homeland': Sheikh Hasina exclusive
)
Taiwan raises 'concerns' over China's missile test
)
US diesel prices hit record high
)
Artwork, portrait of a lady to be returned to original Jewish owner
)
Crypto cards let Bolivians spend stablecoins at shops
)
ISRO's 'Naughty Boy' rocket delivers a big win for India
)
Israel: Latest poll indicates tie between pro & anti-Netanyahu blocs
)
Asia’s oil hunt pushes prices higher; Dubai crude futures hit $100
)
Iran exposes US navy | trapped 6,000 km from food & fuel: US navy stuck in Gulf
)
Nepal floods: Devastating flash floods kill 1,294 people
)
US to sell 10,000 general-purpose bombs to Riyadh
)
Inside Iran's shadow fleet: How Tehran dodges the US blockade at sea
)
Four-time world champion Sebastian Vettel to honour Schumacher
)
How 6,000 litres of urine a day is sinking Khumbu glacier
)
Imran Khan's sons demand specialist medical examination
)
Hasina questions Chinese fighter jet deal, says Bangladesh's stability linked to India
)
6,000 litres of pee a day: The shocking new threat to Everest
)
Iran's army conducts drone & missile attack on US bases
)
Mistrial declared in Lindsay Clancy case, prosecutors consider retrying high-profile case
)
Italy's first female PM crosses 1,413 days
)
Accused bragged on a podcast about cracking a protester's skull
)
Russia arms Iran with super weapon | Why Trump fears Iranian firepower? | US warships in danger
)
Report: Several surveillance drones seen in Somalia's port city
)
Nazi-looted art to return to Jewish heirs
)
Bangladesh: nearly 600,000 jobs could be lost due to the conflict
)
NATO troops gather in Arctic, Russia threatens nuclear retaliation
)
Belgian PM hoped to gift chocolate gate to PM Modi
)
Japan PM Takaichi expected to undertake cabinet reshuffle in next two weeks
)
Trump: Envoys taking plan to 'end the war' to Moscow, Kyiv