Luxury watchmakers are having to rethink what young buyers want.

Gen z is moving away from the big, flashy sports watches that dominated the market, and toward smaller, vintage-looking and more jewelry-like timepieces.

And that shift is already showing up in sales, forcing watch brands to change both their designs and how they reach customers.

Smaller watches become Gen Z's new status

The global luxury industry is entering a new phase. After two straight years of declining sales, the $400-billion sector was expected to return to growth in 2026.

Jewellery emerges as luxury's fastest-growing segment 

Gold is drawing attention from both investors and luxury brands as global economic conditions remain uncertain. Earlier seen as a safe asset, gold is now playing a larger role not just in investment portfolios but also in the luxury goods market, especially jewellery and high-end accessories.Industry reports show that gold prices have remained strong in recent months, supported by global factors such as inflation concerns, currency fluctuations and geopolitical risks. This has led to increased interest from institutional investors as well as luxury companies that rely on gold as a key raw material.<h2>Gold as a safe investment option</h2>Gold has long been considered a stable investment during uncertain times. When markets become volatile, investors often move funds into gold to protect value.According to market analysts, central banks across several countries have also increased their gold reserves in recent years. This trend has added further support to prices and strengthened gold’s position as a reliable asset.For individual investors, gold is seen as a hedge against inflation and currency depreciation, making it an important part of diversified portfolios.<h2>Impact on luxury brands and pricing</h2>Luxury brands, particularly in jewellery and watchmaking, are directly affected by changes in gold prices. As the cost of raw materials rises, companies may need to adjust product pricing.However, demand for luxury goods has remained stable among high-net-worth consumers. In some cases, higher gold prices can even enhance the perceived value of products, as gold continues to be associated with wealth and long-term value.Brands are also focusing on efficient sourcing and inventory management to manage cost fluctuations.<h2>Changing consumer demand patterns</h2>Consumer behaviour is also evolving. Buyers are increasingly looking at gold not just as jewellery but also as an investment.In markets like India and China, gold continues to play a cultural and financial role. Seasonal demand during festivals and weddings also contributes to steady consumption.At the same time, younger consumers are showing interest in lighter, more design-focused gold products, reflecting a shift in preferences.Role of global economic trendsGlobal economic factors are playing a key role in shaping gold demand. These include:Inflation and interest rate movementsCurrency fluctuations, especially the US dollarGeopolitical tensionsWhen uncertainty increases, gold often becomes more attractive compared to other assets.Experts note that these factors are likely to continue influencing gold prices in the near term.<h2>Investment and portfolio diversification</h2>Financial advisers often recommend gold as part of a balanced investment strategy. It helps reduce overall risk by providing stability when equity markets fluctuate.Investment options have also expanded beyond physical gold to include:Gold exchange-traded funds (ETFs)Sovereign gold bondsDigital gold platformsThese options have made it easier for investors to access gold markets.<h2>What this means for the market</h2>The growing interest in gold from both investors and luxury brands reflects its dual role as a financial asset and a premium material. While price movements may continue to fluctuate, the overall demand for gold remains supported by both economic and consumer factors.As global conditions evolve, gold is likely to remain an important indicator of market sentiment as well as a key element in the luxury industry

Gold is once again drawing attention from both investors and luxury brands as global economic conditions remain uncertain. Earlier seen as a safe asset, gold is now playing a larger role not just in investment portfolios but also in the luxury goods market.

Gold is drawing attention from both investors and luxury brands as global economic conditions remain uncertain. Earlier seen as a safe asset, gold is now playing a larger role not just in investment portfolios but also in the luxury goods market, especially jewellery and high-end accessories. Industry reports show that gold prices have remained strong in recent months, supported by global factors such as inflation concerns, currency fluctuations and geopolitical risks. This has led to increased interest from institutional investors as well as luxury companies that rely on gold as a key raw material. Gold as a safe investment option Gold has long been considered a stable investment during uncertain times. When markets become volatile, investors often move funds into gold to protect value. According to market analysts, central banks across several countries have also increased their gold reserves in recent years. This trend has added further support to prices and strengthened gold’s position as a reliable asset. For individual investors, gold is seen as a hedge against inflation and currency depreciation, making it an important part of diversified portfolios. Impact on luxury brands and pricing Luxury brands, particularly in jewellery and watchmaking, are directly affected by changes in gold prices. As the cost of raw materials rises, companies may need to adjust product pricing. However, demand for luxury goods has remained stable among high-net-worth consumers. In some cases, higher gold prices can even enhance the perceived value of products, as gold continues to be associated with wealth and long-term value. Brands are also focusing on efficient sourcing and inventory management to manage cost fluctuations. Changing consumer demand patterns Consumer behaviour is also evolving. Buyers are increasingly looking at gold not just as jewellery but also as an investment. In markets like India and China, gold continues to play a cultural and financial role. Seasonal demand during festivals and weddings also contributes to steady consumption. At the same time, younger consumers are showing interest in lighter, more design-focused gold products, reflecting a shift in preferences. Role of global economic trends Global economic factors are playing a key role in shaping gold demand. These include: Inflation and interest rate movements Currency fluctuations, especially the US dollar Geopolitical tensions When uncertainty increases, gold often becomes more attractive compared to other assets. Experts note that these factors are likely to continue influencing gold prices in the near term. Investment and portfolio diversification Financial advisers often recommend gold as part of a balanced investment strategy. It helps reduce overall risk by providing stability when equity markets fluctuate. Investment options have also expanded beyond physical gold to include: Gold exchange-traded funds (ETFs) Sovereign gold bonds Digital gold platforms These options have made it easier for investors to access gold markets. What this means for the market The growing interest in gold from both investors and luxury brands reflects its dual role as a financial asset and a premium material. While price movements may continue to fluctuate, the overall demand for gold remains supported by both economic and consumer factors. As global conditions evolve, gold is likely to remain an important indicator of market sentiment as well as a key element in the luxury industry

Gold is once again drawing attention from both investors and luxury brands as global economic conditions remain uncertain. Earlier seen as a safe asset, gold is now playing a larger role not just in investment portfolios but also in the luxury goods market.

‘Gold demand’: Key reasons luxury brands and investors are watching closely

Under the new traffic order effective February 1, heavy vehicles will be barred from entering Mumbai during peak hours from 8 am to 11 am and 5 pm to 9 pm. In South Mumbai, stricter rules apply, with all heavy vehicles including luxury buses banned from 7 am to 12 midnight, except those carrying essential goods.


Peak-Hour Ban on Heavy Vehicles Across City, Strict Fines & Stronger Enforcement

Prada has offered a rare behind-the-scenes look inside its luxury handbag factory, showcasing the craftsmanship, precision, and artistry behind some of the world’s most iconic fashion pieces. From hand-stitched leather to meticulous design processes, the brand highlights its commitment to quality and Italian heritage. Discover how Prada creates its signature bags and what sets its luxury craftsmanship apart.


Prada Opens Door to its Luxury Handbag Factory

Booked your tickets? Locked your hotels?...
But have you thought about what could go wrong?
What if your flight gets cancelled? Or your luggage goes missing? Or worse... you get sick abroad?
This is where travel insurance comes in.
It doesn’t stop mishaps, but it can stop your money from going down the drain.
Watch how it actually works, and why more travellers are buying it.

What is travel insurance and why you shouldn’t travel without it

Chinese shoppers are no longer the engine of global luxury. Sales have slumped, price hikes are backfiring, and local brands are on the rise. Europe’s biggest fashion houses are now being forced to reinvent their playbook. Take a look at this next report for more. . .

China loses grip on Europe’s luxury market 

Here are the top luxury electric vehicles of 2025, from Lucid Air Sapphire’s speed and range to Rolls-Royce Spectre’s bespoke comfort. These EVs combine power, tech, and style at different price points, leading the future of green luxury driving.

Here are the top luxury electric vehicles of 2025, from Lucid Air Sapphire’s speed and range to Rolls-Royce Spectre’s bespoke comfort. These EVs combine power, tech, and style at different price points, leading the future of green luxury driving.

Top 7 luxury EVs apart from Elon Musk's Tesla

The Rolls-Royce droptail is an ultra-luxury, handcrafted car with a unique open top design, rare materials, and a powerful V12 engine. Each car is personalized for its owner, making it a rare collector’s item. priced around Rs 250 crore, it’s the ultimate symbol of exclusivity.

The Rolls-Royce droptail is an ultra-luxury, handcrafted car with a unique open-top design, rare materials, and a powerful V12 engine. Each car is personalized for its owner, making it a rare collector’s item. priced around Rs 250 crore, it’s the ultimate symbol of exclusivity.

Rs 250 crore Rolls-Royce droptail: What makes it one of the world’s most exclusive cars

Which luxury car has the most powerful engine. Explore top brands like Rolls-Royce, Mercedes-Benz, Porsche, Aston Martin, Lamborghini, Bentley, and jet engine giant General Electric each known for unique power, performance, and style.

Which luxury car has the most powerful engine. Explore top brands like Rolls-Royce, Mercedes-Benz, Porsche, Aston Martin, Lamborghini, Bentley, and jet engine giant General Electric each known for unique power, performance, and style.

‘Rolls-Royce, Lambo, Porsche and more’: Which luxury car has the most powerful engine?

Last Wednesday, Brand Finance released a new report that ranks the world’s most valuable luxury brands. Porsche leads again, followed by Chanel and Louis Vuitton. Significant growth from Chanel and Dior shows how fashion and digital trends are reshaping the luxury market.

Last Wednesday, Brand Finance released a new report that ranks the world’s most valuable luxury brands. Porsche leads again, followed by Chanel and Louis Vuitton. Significant growth from Chanel and Dior shows how fashion and digital trends are reshaping the luxury market.

‘Porsche, Chanel, Rolex and more’: Top 9 most valuable luxury brands of 2025

See the rarest Rolls-Royce cars made for the world’s richest people. Each one is special, with custom designs, luxury features, and unique stories behind them. from the $10M Sweptail to the yacht-inspired Boat Tail, these one-of-a-kind cars are built for luxury and style.

See the rarest Rolls-Royce cars made for the world’s richest people. Each one is special, with custom designs, luxury features, and unique stories behind them. from the $10M Sweptail to the yacht-inspired Boat Tail, these one-of-a-kind cars are built for luxury and style.

7 most luxurious Rolls-Royce cars only billionaires can own

Shukla will use the X-33 Skywalker inside the spacecraft and the Moonwatch for spacewalks. Both are specially calibrated for the demands of space missions.

Shubhanshu Shukla will use the X-33 Skywalker inside the spacecraft and the Moonwatch for spacewalks. Both are specially calibrated for the demands of space missions.

ISRO's Shubhanshu Shukla: This luxury watch will be worn by Indian astronaut during his visit to space

Days after US President <a href="https://www.wionews.com/tags/donald-trump-0">Donald Trump</a>&nbsp;said that the Defence Department is getting a "luxury airplane" as a gift from Qatar, US Homeland Security Secretary Kristi Noem made a request for her own private jet.&nbsp;
The US Coast Guard had to make a last-minute change to its 2025 budget to secure a $50 million new plane for Noem, Illinois Rep. Lauren Underwood said on Wednesday during a hearing of the House Appropriations Subcommittee on Homeland Security.
&ldquo;I was horrified last Friday when we received a last-minute addition to your spend plan for Fiscal [Year] &lsquo;25: A new $50 million Gulfstream 5 for Secretary Noem&rsquo;s personal travel coming from the Coast Guard budget,&rdquo; Underwood told acting Coast Guard Chief Admiral Kevin Lunday. &ldquo;She already has a Gulfstream 5, by the way. This is a new one.&rdquo;
Also read: <a href="https://www.wionews.com/world/qatar-a-lago-banner-seen-near-trumps-palm-beach-home-amid-controversy-over-400-mn-qatari-jet-9069570">'Qatar-a-Lago' banner seen near Trump's Palm beach home amid controversy over $400-mn Qatari jet: See pics</a>
<blockquote class="twitter-tweet publive-iframes-block publive-Twitter-block" contenteditable="false" width="600" height="400" id="PL_blockquote_block-mapkr275-e02wkzyo-7m0gsxe1">
My committee just received a last-minute addition to the Coast Guard&rsquo;s spend plan: $50 million for a new Gulfstream 5 jet for DHS Secretary Kristi Noem&rsquo;s personal use. She already has a Gulfstream 5, by the way, but she wants a new one paid for with your taxpayer dollars. We&hellip;
&mdash; Rep. Lauren Underwood (@RepUnderwood) <a href="https://twitter.com/RepUnderwood/status/1922718959695958505?ref_src=twsrc%5Etfw">May 14, 2025</a></blockquote>
&nbsp;When Underwood asked Lunday about whether they got any request from the Trump administration, the admiral dodged the question.&nbsp;
&ldquo;Meeting the needs of our Coast Guard men and women that are doing frontline operations is my top operational priority, and it&rsquo;s a top operational priority of the secretary,&rdquo; he said. &ldquo;She&rsquo;s been clear with that to me, and I know she testified to that effect before the subcommittee last week.&rdquo;
However, Lauren concluded her statement by saying that she didn't hear the admiral answer the question.
Also read: <a href="https://www.wionews.com/world/watch-donald-trump-welcomed-in-uae-abu-dhabi-with-traditional-hair-flip-al-ayyala-dance-middle-east-trip-9072331">Trump welcomed in UAE with traditional 'hair flip' Al-Ayyala dance: Here's more about it | WATCH</a>
&ldquo;I just want to note that I didn&rsquo;t hear the admiral answer the question about whether he was directed to purchase this new Gulfstream 5,&rdquo; she said. &ldquo;And I just want to note that as I conclude my time.&rdquo;
Days back, US President Donald Trump said that the Defense Department is getting a gift "free of cost." Calling it a "very public and transparent transaction", Trump said that a 747 aircraft will "replace the 40-year-old Air Force One, temporarily."
However, the news of the offer drew immediate criticism from Democrats and advocates of good government including Republicans, who warned it was a conflict of interest that could influence presidential decisions.
Also read: <a href="https://www.wionews.com/world/boeing-747-8-jumbo-whats-inside-qatars-400m-luxury-airplane-for-donald-trump-9064216">'Flying palace': What's inside Qatar's $400M luxury airplane for Donald Trump</a>

When Illinois Rep. Underwood asked Lunday about whether they got any request from the Trump administration, the admiral dodged the question. WORLD

Days after US President Donald Trump said that the Defence Department is getting a "luxury airplane" as a gift from Qatar, US Homeland Security Secretary Kristi Noem made a request for her own private jet. The US Coast Guard had to make a last-minute change to its 2025 budget to secure a $50 million new plane for Noem, Illinois Rep. Lauren Underwood said on Wednesday during a hearing of the House Appropriations Subcommittee on Homeland Security. “I was horrified last Friday when we received a last-minute addition to your spend plan for Fiscal [Year] ‘25: A new $50 million Gulfstream 5 for Secretary Noem’s personal travel coming from the Coast Guard budget,” Underwood told acting Coast Guard Chief Admiral Kevin Lunday. “She already has a Gulfstream 5, by the way. This is a new one.” Also read: 'Qatar-a-Lago' banner seen near Trump's Palm beach home amid controversy over $400-mn Qatari jet: See pics My committee just received a last-minute addition to the Coast Guard’s spend plan: $50 million for a new Gulfstream 5 jet for DHS Secretary Kristi Noem’s personal use. She already has a Gulfstream 5, by the way, but she wants a new one paid for with your taxpayer dollars. We… — Rep. Lauren Underwood (@RepUnderwood) May 14, 2025 When Underwood asked Lunday about whether they got any request from the Trump administration, the admiral dodged the question. “Meeting the needs of our Coast Guard men and women that are doing frontline operations is my top operational priority, and it’s a top operational priority of the secretary,” he said. “She’s been clear with that to me, and I know she testified to that effect before the subcommittee last week.” However, Lauren concluded her statement by saying that she didn't hear the admiral answer the question. Also read: Trump welcomed in UAE with traditional 'hair flip' Al-Ayyala dance: Here's more about it | WATCH “I just want to note that I didn’t hear the admiral answer the question about whether he was directed to purchase this new Gulfstream 5,” she said. “And I just want to note that as I conclude my time.” Days back, US President Donald Trump said that the Defense Department is getting a gift "free of cost." Calling it a "very public and transparent transaction", Trump said that a 747 aircraft will "replace the 40-year-old Air Force One, temporarily." However, the news of the offer drew immediate criticism from Democrats and advocates of good government including Republicans, who warned it was a conflict of interest that could influence presidential decisions. Also read: 'Flying palace': What's inside Qatar's $400M luxury airplane for Donald Trump

Trump's homeland secretary Kristi Noem to get $50 million private jet? What we know about her luxury demand

Since 1953, the Rolex Explorer has been the trusted companion for explorers and adventurers. Designed for the world’s toughest journeys, it is famous for its strength, simple style and reliability in any condition.

This Rolex watch was tested at the peak of Mount Everest! Learn all about the Explorer

Several Italian municipalities have been offering abandoned homes for just €1 in a bid to revitalise their shrinking villages and the young Italians move towards the cities. 

Want to own a house in Italy for just €1? Here's what you need to do

The Lover's Deep Luxury Submarine Hotel in St. Lucia offers an unparalleled underwater experience, providing ultimate privacy and exclusivity for a hefty price.

5 Most Expensive Luxury Hotels in the World

In 1926, Rolex introduced the world’s first waterproof wristwatch, the Oyster. A century later, Rolex continues to lead in luxury watches and prestige.

Even after 100 years, Rolex still rules the luxury watch world! Here's why

The US has imposed a 10% tariff on Swiss watches, leading to price hikes on major luxury brands. Rolex, Omega, Cartier, Breitling, and others are increasing their prices in response.

The Rolex on your wrist is getting more expensive! Here’s why

Rolex isn’t the only name — there are several other premium brands that appeal to the elite, luxury-driven crowd

7 ultra-luxurious watch brands that aren't Rolex

The Ultimate Diamond Statement: Salman Khan stunned the world with the Jacob & Co. Billionaire III, a jaw-dropping creation encrusted with 714 diamonds and limited to just 18 pieces globally.

'From Rs 72 lakh to Rs 25 crore': 6 most luxurious watches worn by Bollywood stars

The DLF Camellias has firmly established itself as the most sought-after address for India’s wealthiest. However, it has come under fresh scrutiny after SEBI accused promoters Anmol and Puneet Jaggi of misusing company funds to purchase an apartment in the project. 

'Inside the obsession': Why DLF Camellias rules Gurgaon’s elite

Monaco has been named the most expensive city globally for property prices, according to the latest report from New World Wealth by Henley & Partners. 

Monaco, New York, London and more: List of world's most luxurious places to live

Luxury fashion giant Hermes posted better-than-expected fourth-quarter sales, reinforcing its resilience amid a broader slowdown in the high-end retail sector. The company reported a 17.6% year-on-year revenue increase at constant exchange rates, reaching $4.15 billion. Full-year sales climbed 14.7%, signaling continued strength despite macroeconomic headwinds. Watch in for more details!

Hermes thrives amid luxury market turmoil

China’s weak consumer demand is putting pressure on global companies, with major brands warning of a prolonged slowdown. French spirits giant Pernod Ricard saw a 25% drop in china sales, while Carlsberg reported the country’s beer market shrank 4 to 5% in 2024.

China’s luxury, spirits, & retail sales decline sharply

Chinese fashion giant SHEIN has re-entered the Indian market as foreign retailers flock to the country, driven by rising demand. With India’s retail market booming, global fashion and luxury brands are seeing a surge in interest. Shein’s app is already ranking among the top 10 in India.

SHEIN returns to India as foreign retailers rush to tap booming fashion market

Estee Lauder is set to cut up to 7,000 jobs globally, ramping up its initial target of 3,000. The move is part of a broader cost-saving strategy aimed at generating up to $1 billion in savings. The company, which employs around 62,000 people worldwide, cites external volatility as a key driver behind the decision.

Estee Lauder to slash 7,000 jobs globally

In this episode of Wings we look back at the best food experiences of 2024, and look forward for upcoming travel trends for 2025. We feature some of the destinations from India that have seen the largest price drop since last year, and the spots that are topping the charts in search volume for travellers on the move.

WION Rewind 2024: Looking Back At Travel Trends 2024 | WION Wings

Milan’s Via Monte Napoleone, a mere 350 meters long, has just claimed the title of the world’s most expensive shopping street, surpassing heavyweights like New York's fifth avenue and Paris’ champs-élysées. this iconic Milanese thoroughfare, home to fashion powerhouses like Fendi, Valentino, and Gucci, is where high-end retail meets Italian sophistication at its peak.

Milan's Via Monte Napoleone Tops Luxury Retail  | World Business Watch | World News | WION

Planning of owning your dream home now? With recent cuts in central bank rates, that dream could be closer than ever. Yet, most Millennials are hestitating to take the leap. Take a look at this next report to find out why.

Millennial Money: Is Homeownership Your Next Move?

We step into the world of India's elite, where wealth and luxury know no bounds. From private jets to sprawling estates, we take you inside this exclusive club, where living large is the norm and the good life is only getting better. Take a look to discover how India's wealthy are reshaping the luxury landscape.

Decoding the Rise of India’s Luxury Power Players

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