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Gold Rush: Record Price Push Parisians to Sell Old Jewellery

Record-high gold prices, surpassing €116 per gram for 24-carat in Paris as of early 2026, are driving Parisians to sell family heirlooms and old jewelry at buy-back shops. Global gold has soared nearly 80% in the past year to over $4,800 per ounce, fueled by economic uncertainty, inflation fears, and safe-haven demand amid geopolitical tensions.

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