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Visual AI content label to cover at least 10% of the screen, aims to increase transparency

The Ministry of Electronics and Information Technology (MeitY) has proposed new changes to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, that would make it compulsory for online platforms to label and tag AI-generated content. The draft, according to officials, is aimed at tackling the fast-spreading problem of deepfakes and strengthening transparency in the digital space.

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