Men's cosmetics boom in socially-conservative South Korea

Reuters Seoul, South Korea Published: Dec 20, 2018, 06:31 PM(IST)

An increasing number of young South Korean men are using make-up, an accepted trend in the usually conservative society as cosmetic brands bid to bring their men's products mainstream. Twenty-three-year-old postgraduate student, Kim Min-gi, who has been uploading makeup tutorial videos on YouTube, is one of them. Kim said make-up helps him gain some level of confidence, adding that he was influenced by K-pop celebrities' flawless skin.

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