Livestreaming's resurgence in China: Content steals the show
Edited By WION Video Desk
Published: Jun 29, 2023, 05:05 IST | Updated: Jun 29, 2023, 05:05 IST
In China, the world of livestreaming is undergoing a remarkable transformation. Gone are the days of massive discounts and celebrity hosts enticing viewers. Instead, brands are embracing a new era of content-driven livestreaming, where expert advice and engaging storytelling take center stage. Research indicates that livestreaming generated an astonishing $480 billion in sales last year, with predictions of a 30% surge this year.
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