Published: Apr 30, 2025, 06:50 IST | Updated: Apr 30, 2025, 06:50 IST
As many global industries grapple with sluggish growth and cautious consumer spending, one sector is bucking the trend — live sports. In India, the 2025 season of the Indian Premier League is powering a sharp upswing in domestic tourism, travel, and hospitality. It also showcases the enduring economic muscle of sport in uncertain times.