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IPL media rights: A fight for $5 billion prize!
The Board of Control for Cricket in India (BCCI) had floated the tender for the Indian Premier League (IPL) media rights earlier this year. It has invited bids for a five-year cycle from 2023-27. For the first time since the IPL's inception, an e-auction will be held to determine the next winners of the tournament's media rights. A number of titans of industry are in the fray to bag the $5 billion prize.
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