FIFA World Cup 2026: Star players drive jersey sales at World Cup store
Edited By WION Video Desk
Published: Jul 08, 2026, 14:27 IST | Updated: Jul 08, 2026, 14:27 IST
Star player performances and personalized jersey requests are causing unprecedented spikes in merchandise demand globally, prompting Adidas to report temporary shortages of customization letters like "V" for stars such as Kai Havertz.
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