Published: Jun 26, 2026, 20:12 IST | Updated: Jun 26, 2026, 20:12 IST
The FIFA World Cup is driving a massive surge in global betting activity, with bookmakers and prediction markets witnessing record participation. The expanded 48-team format has created more matches, more outcomes and greater engagement from fans worldwide. As technology reshapes the industry, sports betting and prediction platforms are becoming a major part of the tournament experience, opening a new chapter in how millions interact with football's biggest event.