Britain's Beer is getting weaker
Edited By WION Video Desk
Published: Aug 03, 2026, 11:57 IST | Updated: Aug 03, 2026, 11:57 IST
Move over shrinkflation—Britain now has a new buzzword: Drinkflation.
Brewers across the UK are increasingly reducing alcohol content in beverages while attempting to manage rising costs, taxes and changing consumer preferences. The trend is raising questions about value, pricing and how inflation continues to reshape everyday products.
What exactly is drinkflation, and why is it becoming a growing concern in Britain?
trending videos
)
Marco Rubio claims US has upper hand over Iran in West Asia war
)
Israel intercepts Gaza Sumud Flotilla vessels: What we know so far
)
US-Iran war: 'US hit our nuclear plant' Iran makes explosive claim amid war
)
Global Finance Leaders to Meet Amid War Shock
)
120 Bahadur, Border, Uri: The Surgical Strike: The Changing Face of Indian War Films
)
Moscow Restaurant Bombing: Suspected bomber dies in explosion: reports
)
Indonesia Ferry Fire: 5 Dead, 41 Missing After Passenger Ferry Catches Fire in Java Sea
)
India: Rameshbabu Vaishali Secures 2026 Women’s Candidates Victory
)
UK Elections: Opinion Polls Predict Debacle for Labour in Upcoming UK Elections
#Metoo haunts Malayalam cinema: Actor Mohanlal breaks silence on sex scandal
)
Greece's Ancient Sites Under Climate Strain; 19 Sites at Urgent Climate Risk
)
European-Led NATO in Planning if Trump Pulls Out
)
Trump: Greenland will be under US control by end of my term
)
Iran-U.S. War: Trump Losing Credibility as Conflict Drags On, Expert Warns
)
CIA & Mossad Try to Trace Mojtaba Khamenei Using Human Intel | GRAVITAS
)
Ancient DNA reveals mix of Tibetan and North Indian ancestry
)
Art meets nature in Australia
)
US-Iran war: Trump says Iran asked to pause strikes, Tehran denies claim
)
China-Philippines Dispute Deepens | PLA Conducts Joint Naval And Air Exercises
)
China: Bitchat Taken Down Over Regulatory Orders | Still Available Outside China
)
Russia-Ukraine War: Ukraine's Zaporizhzhia and Kherson report fatalities
)
New UNESCO wonders worldwide, Mayan legends & a bike chef in Denmark
)
Pakistan's Deadliest Month of 2026 | Terror Attacks Surge Across Balochistan & Khyber Pakhtunkhwa
)
El Niño Looms as Oceans Warm Up
)
Trump's $100K Truth Social API Sparks Insider Trading Fears | Can Presidential Posts Be Sold?
)
Tamil Nadu Farmers Bury Themselves In Sand Over Cauvery Water Dispute With Karnataka
)
Ukraine Launches Massive Drone Assault on Russia, Kills Eight and Strikes Wildberries Warehouse
)
Jharkhand plane crash: Ranchi airport air ambulance crashes shortly after takeoff
)
Elon Musk's $120 million midterm bet: Can he help Republicans hold power?
)
How West Asia Conflict Affects India
)
Idaho In-N-Out Shooting: 3 Dead, 7 Injured in Twin Falls Mass Shooting
)
U.S. Running Out of Missiles? Israel-Hezbollah Clash Escalates Amid Iran War
)
Central Bank Policy Will Depend on Oil Price
)
Ancient DNA Discovery In Ladakh Rewrites Himalayan History | Lost Population Found
)
Australia Refinery Fire: Refinery Pumps Out About 10% of Australia's Fuel
)
Ukraine Launches Massive Drone Assault on Russia, Kills Eight and Strikes Wildberries Warehouse
)
Video shows moment suicide bomber struck anti-militancy rally in Pakistan, killing 19 people
)
Hungary PM-Elect Vows State Media Overhaul
)
Israel Kills Hezbollah Fighters Despite Ceasefire | UN Sounds Alarm Over Lebanon Strikes
)
Nirmal Purja dead after avalanche struck Pak's Broad Peak
)
Ramayana's ₹4,000 Crore Budget Stuns Fans | India's Most Expensive Movie