Move over shrinkflation—Britain now has a new buzzword: Drinkflation.

Brewers across the UK are increasingly reducing alcohol content in beverages while attempting to manage rising costs, taxes and changing consumer preferences. The trend is raising questions about value, pricing and how inflation continues to reshape everyday products.

What exactly is drinkflation, and why is it becoming a growing concern in Britain?



Britain's Beer is getting weaker

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Britain's Beer is getting weaker