Move over shrinkflation—Britain now has a new buzzword: Drinkflation.

Brewers across the UK are increasingly reducing alcohol content in beverages while attempting to manage rising costs, taxes and changing consumer preferences. The trend is raising questions about value, pricing and how inflation continues to reshape everyday products.

What exactly is drinkflation, and why is it becoming a growing concern in Britain?



Britain's Beer is getting weaker

A celebrity effigy of former United Kingdom prime minister Liz Truss will go up in the flames on November 5 during Britain's traditional bonfire night celebrations.

Liz Truss’ effigy to go up in flames in Britain’s annual bonfire celebrations

A celebrity effigy of former United Kingdom Prime Minister Liz Truss will go up in the flames on November 5 during Britain's traditional bonfire night celebrations.

Liz Truss effigy to go up in flames in Britain’s annual bonfire celebrations

As per the data received from the Bank of England on Friday, the British consumers increased their borrowing in November at the slowest rate in more than five years that indicates the economy stalled late the previous year.

Consumers up borrowing at slowest rate in UK: Bank of England

British business on Friday urged Prime Minister Boris Johnson to provide clarity and assurances on his Brexit deal, while stimulating the stalled UK economy, after his Conservative party's emphatic election victory.

UK business seeks Brexit assurances after Johnson win

Widening living standards is a hot topic in the general election due to be held on June 8

Gulf in living standards at heart of UK election battle

Countries in the Mekong region led by Myanmar are projected to expand at the fastest pace in the next three years, the bank said

World Bank predicts Brexit won't impact developing Asian economies as feared

Country's overall rating stays at a high 'Aa1'

Britain's credit rating outlook cut to 'negative'

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