Published: Aug 10, 2023, 20:40 IST | Updated: Aug 10, 2023, 20:40 IST
Edge Aug 10, 2023, 20:40 IST
Air India brand overhaul: What about iconic mascot Maharaja?
Air India has announced a significant brand overhaul. The former flag carrier of India has a new logo, 'The Vista'. It features red, white, and purple colours. The Vista represents the merger of Air India and Vistara airlines, under India’s Tata Group's ownership. But then is it the end of the great Maharaja mascot era?