10 years of Ice Bucket Challenge: Event to renew interest in social media campaigns
Edited By WION Video Desk
Published: Aug 01, 2024, 20:55 IST | Updated: Aug 01, 2024, 20:55 IST
The Ice Bucket Challenge that went viral in 2014, raising hundreds of millions of dollars helped identify a new gene behind the neurodegenerative disease ALS or Lou Gehrig's disease.
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