UK: Apple has lost a landmark antitrust case in the UK, with a tribunal ruling that the company’s 30% commission on App Store sales is excessive and unfair. The Competition Appeal Tribunal found Apple abused its dominant market position by imposing unlawful fees, affecting about 36 million UK users and potentially exposing the company to damages of around £1.5 billion.


UK: Apple Loses Landmark £1.5 Billion UK Antitrust Case Over App Store Fees

Hyderabad’s Batasingaram fruit market is witnessing a massive influx of apples from Jammu & Kashmir and Himachal Pradesh following a bumper harvest. Over 19 tonnes of apples arrived in just one week, with varieties like Kulu Delicious and Royal Delicious flooding the market. The arrival of truckloads is expected to drive down prices as more produce reaches the city in the coming months, benefiting consumers and traders alike.

Truckloads of Kashmiri Apples Flood Hyderabad Markets | Prices Expected to Drop 

Apple’s most advanced processor yet, the M5 chip, powers the new 14-inch MacBook Pro delivering up to 3.5x faster AI performance and 1.6x better graphics than the M4. Running macOS Tahoe, it offers smart features, all-day battery life, and a sleek design.

Apple’s most advanced processor yet, the M5 chip, powers the new 14-inch MacBook Pro delivering up to 3.5x faster AI performance and 1.6x better graphics than the M4. Running macOS Tahoe, it offers smart features, all-day battery life, and a sleek design.

Apple 14-inch MacBook Pro with M5 chip launched: What’s new and how much it costs

Apple Inc. is under investigation in France over its handling of voice recordings collected through its Siri voice assistant. The probe focuses on Apple's practice of storing user recordings for up to two years, some of which may be reviewed by subcontractors.


Apple Under Investigation In France Over Siri Voice Recording

Apple has removed all apps used to track the movements of US Immigration and Customs Enforcement agents anonymously after receiving considerable pressure from the Trump administration.


Apple pulls ICE-tracking apps on Justice Department’s urging 

iPhone 17’s iOS 26 update delivers a new design experience, smarter security, battery life and better app features. With this Communication and daily tasks are more secure and smooth.

iPhone 17’s iOS 26 update delivers a new design experience, smarter security, battery life and better app features. With this Communication and daily tasks are more secure and smooth.

How iPhone 17’s software update improves everyday use

The iPhone 17’s powerful battery lasts longer with smart features in iOS 26 like Adaptive Power. Lower screen brightness, use Dark Mode, manage background apps, switch off unused services, and enable Low Power Mode to save energy. Portable chargers keep you powered on the go.

The iPhone 17’s powerful battery lasts longer with smart features in iOS 26 like Adaptive Power. Lower screen brightness, use Dark Mode, manage background apps, switch off unused services, and enable Low Power Mode to save energy. Portable chargers keep you powered on the go.

How to maximise iPhone 17 battery life with simple tips

As per Apple iPhone 17 uses recycled metals, renewable energy, and fibre packaging to lower its environmental impact. Apple’s eco-friendly design aims for zero emissions by 2030. 

As per Apple iPhone 17 uses recycled metals, renewable energy, and fibre packaging to lower its environmental impact. Apple’s eco-friendly design aims for zero emissions by 2030.&nbsp;

How the iPhone 17 supports sustainability and eco-friendly tech

Apple’s iPhones come in many colours, but some are truly unique. Teal, Cosmic Orange, Desert Titanium, Ultramarine, and Sage offer new blends and vibes that you won’t find in common white or black models.

Apple’s iPhones come in many colours, but some are truly unique. Teal, Cosmic Orange, Desert Titanium, Ultramarine, and Sage offer new blends and vibes that you won’t find in common white or black models.

From Teal to Cosmic Orange: 5 unique iPhone colours

With the recent launch of the iPhone 17 series, Apple continues to captivate global markets. However, beyond the sleek designs and advanced features, many users ponder the significance of the lowercase 'i' preceding Apple's product names. Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity. Over time, this meaning has expanded to encompass broader themes, reflecting Apple's evolving philosophy.&nbsp;<h2>&nbsp;Five Layers of Meaning &nbsp;</h2>According to Jobs, the “i” represents more than just internet. It conveys individuality, instruction, information, and inspiration, signalling that Apple products are designed to empower users, educate them, and stimulate creativity. In this context, the “i” can also be interpreted as the pronoun “I,” emphasising personalisation and user-centric design. This layered meaning allowed Apple to extend the “i” branding across a wide range of products, from the iPod in 2001 to the iPhone in 2007 and the iPad in 2010, each product embodying both technological advancement and personal empowerment.&nbsp;<h2>Evolution in the Age of AI</h2>&nbsp;With the introduction of AI-powered features in the latest iPhones and iOS updates, the “i” has acquired a new layer of significance: intelligence. Apple now uses the branding to signal smart capabilities, from Siri and AI-assisted photography to predictive text and automation, underscoring how the “i” continues to evolve alongside technological progress. Beyond its literal meanings, the “i” has become a key branding element for Apple. It signifies simplicity, modernity, and accessibility, while reinforcing the identity of Apple products as innovative and user-focused. The success of this branding approach has influenced the tech industry, inspiring other companies to adopt minimalist, symbolic naming conventions.&nbsp;Apple continues to expand the “i” ecosystem, with rumours of foldable iPads and iPhones in the near future. Each new innovation retains the core philosophy symbolised by the “i”: connecting individuals, fostering creativity, and integrating cutting-edge technology.&nbsp;&nbsp;

Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity.

With the recent launch of the iPhone 17 series, Apple continues to captivate global markets. However, beyond the sleek designs and advanced features, many users ponder the significance of the lowercase 'i' preceding Apple's product names. Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity. Over time, this meaning has expanded to encompass broader themes, reflecting Apple's evolving philosophy. Five Layers of Meaning According to Jobs, the “i” represents more than just internet. It conveys individuality, instruction, information, and inspiration, signalling that Apple products are designed to empower users, educate them, and stimulate creativity. In this context, the “i” can also be interpreted as the pronoun “I,” emphasising personalisation and user-centric design. This layered meaning allowed Apple to extend the “i” branding across a wide range of products, from the iPod in 2001 to the iPhone in 2007 and the iPad in 2010, each product embodying both technological advancement and personal empowerment. Evolution in the Age of AI With the introduction of AI-powered features in the latest iPhones and iOS updates, the “i” has acquired a new layer of significance: intelligence. Apple now uses the branding to signal smart capabilities, from Siri and AI-assisted photography to predictive text and automation, underscoring how the “i” continues to evolve alongside technological progress. Beyond its literal meanings, the “i” has become a key branding element for Apple. It signifies simplicity, modernity, and accessibility, while reinforcing the identity of Apple products as innovative and user-focused. The success of this branding approach has influenced the tech industry, inspiring other companies to adopt minimalist, symbolic naming conventions. Apple continues to expand the “i” ecosystem, with rumours of foldable iPads and iPhones in the near future. Each new innovation retains the core philosophy symbolised by the “i”: connecting individuals, fostering creativity, and integrating cutting-edge technology.

Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity.

iPhone, iPad, iMac: What the 'i' in Apple products actually stands for

At a time when apple growers are harvesting their produce across various districts in the Kashmir region, all fruit mandis in the division observed a two-day strike today to protest the prolonged closure of the National Highway. The Srinagar-Jammu National Highway has been shut for over two weeks, and even after traffic was allowed to resume, vehicles are crawling along due to heavy congestion. The National Highway closure has caused around 400 crore losses to the Horticulture Industry.

Srinagar-Jammu Highway Closure Cripples Apple Trade

As Apple and Foxconn continue to expand production in India, some employees from China have to return home in the past few months. Amid Chinese employees exit, New Delhi confirms that Foxconn's operations in the country is stable.


Chinese employees' exit 'won't impact' India's Foxconn operations

Jammu & Kashmir launches its first-ever parcel train, transporting fresh apple produce from Budgam to Delhi.


J&K: First-ever parcel train launched, big relief for Kashmir's apple growers

On 9 September, Apple revealed its most connected product line-up yet the iPhone 17 series, AirPods Pro 3, and Apple Watch Series 11. With this launch, Apple aims to tighten its ecosystem, making all your devices work more smoothly together.&nbsp;<h2>Four new iPhones the iPhone 17, 17 Air, 17 Pro, and 17 Pro Max &nbsp;</h2>Choosing the right one isn’t just about price. It’s about knowing which model fits your lifestyle, usage habits, and budget.&nbsp;The new iPhones bring smarter cameras, faster chips, better battery life, and sleeker designs. Whether you’re someone who just wants a reliable phone, a gamer needing top performance, or a creator needing pro-level photography.&nbsp; Apple's iPhone 17 series launches in India with varied models suiting different needs from everyday use to pro-level photography and gaming. Prices start at Rs 82,900. &nbsp;Start with your prioritiesSize and weight: If comfort in hand and pocket matters most, look at iPhone 17 or the thinner iPhone 17 Air. If you want a bigger canvas for reading, spreadsheets, or editing, the Pro Max gives you the largest display (source: Reuters).&nbsp;Camera flexibility: If you shoot a lot and want more lens options, the iPhone 17 Pro adds the extra cameras for wide, ultra‑wide and telephoto shots. The Pro Max extends telephoto reach, which helps for travel, events, and wildlife.Performance and thermals: The Pro models focus on sustained performance. If you edit video, game for long periods, or use pro formats, pick iPhone 17 Pro or Pro Max.&nbsp;Battery expectations:&nbsp;Larger phones usually last longer. If you have long days away from a charger, consider Pro Max. AP also notes improved playback figures across the line.&nbsp;Simple recommendations by use caseEveryday user (messages, maps, social, light photos): iPhone 17.Wants thin and light, with a larger screen than the base model: iPhone 17 Air.Content creation and heavy apps (ProRes video, multi‑app workflows): iPhone 17 Pro.Travel, long days, maximum zoom and biggest screen: iPhone 17 Pro Max.&nbsp;<h2>Storage choices</h2>Photos and 4K video fill storage quickly. Consider 256GB or more if you shoot a lot. Creators may prefer 512GB/1TB on Pro models.<h2>Budget&nbsp;</h2>The base iPhone 17 starts at Rs 82,900 for the 256GB variant and Rs 1,02,900 for 512GB.The all-new iPhone Air model, is priced at Rs 1,19,900 for 256GB, Rs 1,39,900 for 512GB, and Rs 1,59,900 for 1TB.&nbsp;For those looking at the Pro lineup, the iPhone 17 Pro begins at Rs 1,34,900 (256GB), Rs 1,54,900 (512GB), and Rs 1,74,900 (1TB). The top-end iPhone 17 Pro Max costs Rs 1,49,900 (256GB), Rs 1,69,900 (512GB), Rs 1,89,900 (1TB), and Rs 2,29,900 for the new 2TB option&nbsp;Pre‑orders opened 12 September; first sales began 19 September in first‑wave markets&nbsp;India pricing and offers vary by duties and launch promos; live coverage tracked local expectations.<h2>Checklist before you order</h2>Try sizes in‑store if you can.Decide your storage needs based on planned video/photo use.&nbsp;Check launch offers, trade‑in values, and EMI plans before buying.&nbsp;

A guide to choosing between iPhone 17, 17 Air, 17 Pro, and 17 Pro Max. We match each model to common needs such as camera use, battery life, size, storage, and budget, using post‑launch reports and timelines for context.

On 9 September, Apple revealed its most connected product line-up yet the iPhone 17 series, AirPods Pro 3, and Apple Watch Series 11. With this launch, Apple aims to tighten its ecosystem, making all your devices work more smoothly together. Four new iPhones the iPhone 17, 17 Air, 17 Pro, and 17 Pro Max Choosing the right one isn’t just about price. It’s about knowing which model fits your lifestyle, usage habits, and budget. The new iPhones bring smarter cameras, faster chips, better battery life, and sleeker designs. Whether you’re someone who just wants a reliable phone, a gamer needing top performance, or a creator needing pro-level photography. Apple's iPhone 17 series launches in India with varied models suiting different needs from everyday use to pro-level photography and gaming. Prices start at Rs 82,900. Start with your priorities Size and weight: If comfort in hand and pocket matters most, look at iPhone 17 or the thinner iPhone 17 Air. If you want a bigger canvas for reading, spreadsheets, or editing, the Pro Max gives you the largest display (source: Reuters). Camera flexibility: If you shoot a lot and want more lens options, the iPhone 17 Pro adds the extra cameras for wide, ultra‑wide and telephoto shots. The Pro Max extends telephoto reach, which helps for travel, events, and wildlife. Performance and thermals: The Pro models focus on sustained performance. If you edit video, game for long periods, or use pro formats, pick iPhone 17 Pro or Pro Max. Battery expectations: Larger phones usually last longer. If you have long days away from a charger, consider Pro Max. AP also notes improved playback figures across the line. Simple recommendations by use case Everyday user (messages, maps, social, light photos): iPhone 17. Wants thin and light, with a larger screen than the base model: iPhone 17 Air. Content creation and heavy apps (ProRes video, multi‑app workflows): iPhone 17 Pro. Travel, long days, maximum zoom and biggest screen: iPhone 17 Pro Max. Storage choices Photos and 4K video fill storage quickly. Consider 256GB or more if you shoot a lot. Creators may prefer 512GB/1TB on Pro models. Budget The base iPhone 17 starts at Rs 82,900 for the 256GB variant and Rs 1,02,900 for 512GB. The all-new iPhone Air model, is priced at Rs 1,19,900 for 256GB, Rs 1,39,900 for 512GB, and Rs 1,59,900 for 1TB. For those looking at the Pro lineup, the iPhone 17 Pro begins at Rs 1,34,900 (256GB), Rs 1,54,900 (512GB), and Rs 1,74,900 (1TB). The top-end iPhone 17 Pro Max costs Rs 1,49,900 (256GB), Rs 1,69,900 (512GB), Rs 1,89,900 (1TB), and Rs 2,29,900 for the new 2TB option Pre‑orders opened 12 September; first sales began 19 September in first‑wave markets India pricing and offers vary by duties and launch promos; live coverage tracked local expectations. Checklist before you order Try sizes in‑store if you can. Decide your storage needs based on planned video/photo use. Check launch offers, trade‑in values, and EMI plans before buying.

A guide to choosing between iPhone 17, 17 Air, 17 Pro, and 17 Pro Max. We match each model to common needs such as camera use, battery life, size, storage, and budget, using post‑launch reports and timelines for context.

iPhone 17 in India: Which model should you buy?

Apple iPhone 17, Apple iPhone 17 Air, Apple iPhone 17 Pro and Apple iPhone 17 Pro Max have been launched by the US-based company in its Awe Dropping Event. Apple has upgraded the batteries and cameras for the iPhones.

Apple iPhone 17 Series Launched: Here's What's New In The Fresh Lineup

Apple on Tuesday launched its iPhone 17 series, including the Apple iPhone 17 Air, the company's slimmest offering ever. Apart from the four phones, the US-based company also announced the Apple Watch Series 11 and an updated Apple Watch SE 3. What are the features and prices of the watches?<h2>Apple Watch Series 11</h2>Apple Watch Series 11 is the thinnest watch in the lineup, which has the new Ionex glass display. According to Apple, the display is two times more scratch-resistant than previous models.&nbsp;Apple Watch Series 11 also has the latest 5G modem for the cellular option, which has improved the power efficiency of the watch.&nbsp;Watch 11 will ship with the new watchOS 26.&nbsp;The watch has features like heart rate monitor, sleep tracking, and heart rate tracking. It can also identify&nbsp;signs of hypertension. However, it is pending clearance for use in 150 nations. It also gives a sleep score based on data like sleep duration, bedtime consistency, and interruptions. Its battery can last for up to 24 hours. Its colours include Jet Black, Rose Gold, and Space Gray.<h2>Apple Watch SE 3</h2>Apple Watch SE 3 is powered by Apple's S10 chip. It has features like Always-On display and gestures. It can provide a media playback of up to 18 hours. It also supports fast charging and an extended battery life.<h2>Apple Watch Ultra 3</h2>Apple Watch Ultra 3 is the company's flagship offering in the wearable sector. The device can give a battery backup of 42 hours. The Ultra 3 is available in black and grey colours.&nbsp;Watch SE 3 is priced at Rs 25,990 for the 40 mm, GPS version.&nbsp;Apple Watch Series 11 starts at Rs 46,900 in India.&nbsp; Apple Watch Ultra 3 is priced at Rs 89900.

Apple Watch prices: Apple Watch Series 11 is the thinnest watch in the lineup, which has the new Ionex glass display.

Apple on Tuesday launched its iPhone 17 series, including the Apple iPhone 17 Air, the company's slimmest offering ever. Apart from the four phones, the US-based company also announced the Apple Watch Series 11 and an updated Apple Watch SE 3. What are the features and prices of the watches? Apple Watch Series 11 Apple Watch Series 11 is the thinnest watch in the lineup, which has the new Ionex glass display. According to Apple, the display is two times more scratch-resistant than previous models. Apple Watch Series 11 also has the latest 5G modem for the cellular option, which has improved the power efficiency of the watch. Watch 11 will ship with the new watchOS 26. The watch has features like heart rate monitor, sleep tracking, and heart rate tracking. It can also identify signs of hypertension. However, it is pending clearance for use in 150 nations. It also gives a sleep score based on data like sleep duration, bedtime consistency, and interruptions. Its battery can last for up to 24 hours. Its colours include Jet Black, Rose Gold, and Space Gray. Apple Watch SE 3 Apple Watch SE 3 is powered by Apple's S10 chip. It has features like Always-On display and gestures. It can provide a media playback of up to 18 hours. It also supports fast charging and an extended battery life. Apple Watch Ultra 3 Apple Watch Ultra 3 is the company's flagship offering in the wearable sector. The device can give a battery backup of 42 hours. The Ultra 3 is available in black and grey colours. Watch SE 3 is priced at Rs 25,990 for the 40 mm, GPS version. Apple Watch Series 11 starts at Rs 46,900 in India. Apple Watch Ultra 3 is priced at Rs 89900.

Apple Watch prices: Apple Watch Series 11 is the thinnest watch in the lineup, which has the new Ionex glass display.

Apple Watch SE 3, Apple Watch 11, Apple Watch Ultra 3 prices in India revealed

Apple Watch Series 11 starts at Rs 46,900 for the GPS model in India. With improved health tracking, brighter display, and cellular and titanium options, it blends innovation with flexibility. Trade-in and EMI plans available. Know pricing, features, and availability below.


Apple Watch Series 11 starts at Rs 46,900 for the GPS model in India. With improved health tracking, brighter display, and cellular and titanium options, it blends innovation with flexibility. Trade-in and EMI plans available. Know pricing, features, and availability below.

Should you upgrade? Here’s the price of the Apple Watch Series 11

As we get closer to the launch event on September 9, 2025, Apple's iPhone 17 Pro Max represents the pinnacle of smartphone design and technology, featuring the most significant design changes in years. The flagship model to introduce a horizontal camera bar, premium titanium construction, and advanced features that set new standards for mobile devices.&nbsp;The iPhone 17 Pro Max is positioned as Apple's most powerful and feature-rich smartphone, targeting professionals, content creators, and users who demand the absolute best in mobile technology. With its larger 6.9-inch display, enhanced camera system, and improved battery life, it offers a comprehensive mobile experience.&nbsp;&nbsp;Design changesAccording to geeky-gadgets.com, the iPhone 17 Pro series will have:Horizontal Camera Bar:The most striking change is the new horizontal camera bar that spans the width of the device, replacing the traditional square camera island. This design:- Provides better balance and visual appeal- Allows for larger camera sensors and improved optics- Creates a distinctive look that sets it apart from previous models- Improves grip and handling due to the elongated design&nbsp;Titanium Frame Construction:The iPhone 17 Pro Max features a premium titanium frame that offers:- Superior strength and durability compared to aluminium- Lighter weight despite the larger size- Premium metallic finish that feels luxurious- Better heat dissipation for improved performance- Enhanced resistance to scratches and wear&nbsp;Slimmer Bezels and Larger Display:- 6.9-inch Super Retina XDR OLED display with ProMotion 120Hz- Reduced bezels for a more immersive viewing experience- Improved brightness and colour accuracy- Better outdoor visibility and HDR performance- Enhanced touch responsiveness and gesture recognition&nbsp;&nbsp;Camera Upgrade &nbsp;Triple 48MP Camera Array:The iPhone 17 Pro Max features three 48-megapixel sensors:- Wide Camera: Enhanced low-light performance and improved dynamic range- Ultra-Wide Camera: Better distortion correction and improved macro capabilities- Telephoto Camera: 5x optical zoom with improved image stabilisation&nbsp;Professional Photography Features:- ProRAW and ProRes video recording capabilities- Enhanced computational photography with AI processing- Improved portrait mode with better edge detection- Advanced night mode for all three cameras- Cinematic mode with improved depth control&nbsp;Video Capabilities:- 4K video recording at 60fps across all cameras- ProRes video recording for professional workflows- Enhanced stabilisation for smooth footage- Improved audio recording with spatial audio support&nbsp;&nbsp;Performance and battery improvementsA19 Pro Chip:The iPhone 17 Pro Max is powered by Apple's most advanced chip:- 15-20 per cent performance improvement over A18 Pro- Enhanced AI and machine learning capabilities- Better thermal management for sustained performance- Improved power efficiency for longer battery life&nbsp;Enhanced Battery Life:- 5,000mAh battery capacity (largest in iPhone history)- All-day battery life even with intensive usage- Faster charging with improved MagSafe technology- Better battery health monitoring and optimisation&nbsp;Memory and Storage:- 12GB RAM for seamless multitasking- Up to 1TB storage options for content creators- Faster storage with improved read/write speeds- Enhanced memory management for better performance&nbsp;&nbsp;

iPhone 17 Pro Max: Colour options

Colour optionsNatural Titanium:- Sophisticated metallic finish that emphasises premium materials- Professional appearance suitable for business environments- Excellent durability and scratch resistance- Popular choice for users who prefer understated elegance&nbsp;White Titanium:- Clean, modern finish that combines elegance with functionality- Minimalist aesthetic that appeals to design-conscious users- Better fingerprint resistance compared to darker finishes- Versatile colour that works with any case or accessory&nbsp;Black Titanium:- Sleek, professional finish that offers maximum contrast- Sophisticated appearance that works in any setting- Premium feel that emphasises the device's high-end positioning- Popular among users who prefer a more understated look&nbsp;Rose Gold Titanium:- Warm, luxurious finish that adds a touch of elegance- Sophisticated colour choice that stands out subtly- Appeals to users who want premium aesthetics with personality- Limited availability makes it a more exclusive option&nbsp;&nbsp;Pricing in india and availabilityPricing Structure:- 256GB: Rs 1,44,900 (base model)- 512GB: Rs 1,64,900 (popular choice for content creators)- 1TB: Rs 1,84,900 (maximum storage for professionals)&nbsp;Launch Timeline:- September 9: Official announcement at Apple event- September 12: Pre-orders begin in India- September 19: First deliveries and in-store availability- October: Wider availability across all cities&nbsp;&nbsp;<h2>Who should choose the iPhone 17 Pro Max</h2>Ideal for:- Professional photographers and videographers: Advanced camera system and ProRAW/ProRes capabilities- Content creators: Large storage options, powerful performance, and excellent display- Business professionals: Premium build quality, advanced features, and professional appearance- Power users: Maximum performance, battery life, and storage capacity- Technology enthusiasts: Latest features, cutting-edge design, and future-proof specifications&nbsp;<h2>What to watch next</h2>Apple's September 9 event will confirm the final specifications and pricing. Key areas to monitor:- Official camera performance demonstrations and comparisons- Battery life testing results in real-world usage scenarios- Thermal performance during intensive tasks and gaming- India-specific launch offers and bank partnerships- User reviews and feedback on the new design and features- Availability of different storage variants and colour options&nbsp;

As per a few sources, the iPhone 17 Pro Max is expected to feature a horizontal camera bar, a titanium frame, and a 5,000mAh battery. It will reportedly come in four premium titanium finishes, with prices starting at Rs 1,44,900.

As we get closer to the launch event on September 9, 2025, Apple's iPhone 17 Pro Max represents the pinnacle of smartphone design and technology, featuring the most significant design changes in years. The flagship model to introduce a horizontal camera bar, premium titanium construction, and advanced features that set new standards for mobile devices. The iPhone 17 Pro Max is positioned as Apple's most powerful and feature-rich smartphone, targeting professionals, content creators, and users who demand the absolute best in mobile technology. With its larger 6.9-inch display, enhanced camera system, and improved battery life, it offers a comprehensive mobile experience. Design changes According to geeky-gadgets.com, the iPhone 17 Pro series will have: Horizontal Camera Bar: The most striking change is the new horizontal camera bar that spans the width of the device, replacing the traditional square camera island. This design: - Provides better balance and visual appeal - Allows for larger camera sensors and improved optics - Creates a distinctive look that sets it apart from previous models - Improves grip and handling due to the elongated design Titanium Frame Construction: The iPhone 17 Pro Max features a premium titanium frame that offers: - Superior strength and durability compared to aluminium - Lighter weight despite the larger size - Premium metallic finish that feels luxurious - Better heat dissipation for improved performance - Enhanced resistance to scratches and wear Slimmer Bezels and Larger Display: - 6.9-inch Super Retina XDR OLED display with ProMotion 120Hz - Reduced bezels for a more immersive viewing experience - Improved brightness and colour accuracy - Better outdoor visibility and HDR performance - Enhanced touch responsiveness and gesture recognition Camera Upgrade Triple 48MP Camera Array: The iPhone 17 Pro Max features three 48-megapixel sensors: - Wide Camera: Enhanced low-light performance and improved dynamic range - Ultra-Wide Camera: Better distortion correction and improved macro capabilities - Telephoto Camera: 5x optical zoom with improved image stabilisation Professional Photography Features: - ProRAW and ProRes video recording capabilities - Enhanced computational photography with AI processing - Improved portrait mode with better edge detection - Advanced night mode for all three cameras - Cinematic mode with improved depth control Video Capabilities: - 4K video recording at 60fps across all cameras - ProRes video recording for professional workflows - Enhanced stabilisation for smooth footage - Improved audio recording with spatial audio support Performance and battery improvements A19 Pro Chip: The iPhone 17 Pro Max is powered by Apple's most advanced chip: - 15-20 per cent performance improvement over A18 Pro - Enhanced AI and machine learning capabilities - Better thermal management for sustained performance - Improved power efficiency for longer battery life Enhanced Battery Life: - 5,000mAh battery capacity (largest in iPhone history) - All-day battery life even with intensive usage - Faster charging with improved MagSafe technology - Better battery health monitoring and optimisation Memory and Storage: - 12GB RAM for seamless multitasking - Up to 1TB storage options for content creators - Faster storage with improved read/write speeds - Enhanced memory management for better performance

As per a few sources, the iPhone 17 Pro Max is expected to feature a horizontal camera bar, a titanium frame, and a 5,000mAh battery. It will reportedly come in four premium titanium finishes, with prices starting at Rs 1,44,900.

iPhone 17 Pro Max: New design features and colour options explained - Key facts and what to watch

Few reports say that Apple is set to unveil its thinnest iPhone ever at the September 9, 2025, Apple event. The iPhone 17 Air measures just 5.5mm in thickness, making it 30 per cent thinner than the iPhone 16 Pro and even slimmer than Samsung's Galaxy S25 Edge. This ultra-thin design comes with a new colour palette that Apple hopes will appeal to younger consumers and those seeking a more vibrant smartphone experience.&nbsp;The iPhone 17 Air replaces the iPhone 17 Plus in Apple's lineup, focusing on portability and style rather than just screen size. With a 6.6-inch OLED display featuring ProMotion technology, it offers the same visual experience as larger models but in a remarkably slim package.&nbsp;According to applemagazine.com, this is Apple's Bold Step: The Ultra-Thin iPhone 17 Air.&nbsp;<h2> Colour options&nbsp;</h2>Apple is introducing four distinct colour options for the iPhone 17 Air, each designed to appeal to different user preferences:&nbsp;Pink: A soft, modern pink that's more sophisticated than previous iPhone pink variants. This colour targets users who want something feminine but not overly bright.&nbsp;Blue: A vibrant, electric blue that stands out from the crowd. This is Apple's attempt to capture the attention of users who want their phone to make a statement.&nbsp;Green: A fresh, nature-inspired green that's calming yet distinctive. This colour appeals to users who prefer earthy tones and want something different from the typical black or white.&nbsp;Orange: The boldest choice in the lineup, this orange is designed to be eye-catching and energetic. It's Apple's most adventurous colour choice for the Air model.&nbsp;

iPhone 17 Air: The 5.5mm thickness

<h2>Apple's thin design&nbsp;</h2>The 5.5mm thickness isn't just about aesthetics. Apple has made several engineering compromises to achieve this slim profile:&nbsp;Battery considerations: The iPhone 17 Air features a 2,800mAh battery, which is smaller than the iPhone 16 Plus but uses more efficient A19 chip technology to maintain all-day battery life.&nbsp;Camera system: The Air model uses a simplified dual-camera system instead of the triple-camera setup found on Pro models, helping reduce thickness while maintaining good photography capabilities.&nbsp;Material choices: Apple has opted for a lighter aluminium frame instead of titanium, reducing weight to just 145 grams while maintaining structural integrity.&nbsp;Thermal management: The thin design requires innovative cooling solutions, with Apple reportedly using new heat dissipation techniques to prevent overheating during intensive tasks.&nbsp;<h2>India pricing and availability</h2>The iPhone 17 Air is expected to launch in India at Rs 89,900 for the base 128GB model, positioning it between the standard iPhone 17 (Rs 79,900) and the iPhone 17 Pro (Rs 1,19,900). This pricing strategy makes it an attractive option for users who want premium features without the Pro model's higher cost.&nbsp;Pre-orders are expected to begin on September 12, 2025, with deliveries starting September 19. Apple's manufacturing facilities in Tamil Nadu and Bengaluru are already producing the iPhone 17 series, ensuring faster availability in the Indian market.&nbsp;Storage options and pricing:- 128GB: Rs 89,900- 256GB: Rs 99,900&nbsp;&nbsp;- 512GB: Rs 1,19,900&nbsp;<h2>Who should consider the iPhone 17 Air?</h2>The iPhone 17 Air is ideal for:&nbsp;Style-conscious users: Those who prioritise aesthetics and want a phone that stands out from the crowd.&nbsp;Portability seekers: Users who value lightweight, slim devices that are easy to carry and use with one hand.&nbsp;Budget-conscious premium buyers: Consumers who want iPhone quality and features but don't need the most advanced camera system or Pro-specific features.&nbsp;Young professionals: The vibrant colour options and slim design appeal to younger users who want both functionality and style.&nbsp;Students and content creators: The combination of good performance, attractive design, and reasonable pricing makes it suitable for users who need a reliable device.&nbsp;<h2>What to watch next</h2>Apple's September 9 event will confirm the final specifications, pricing, and exact colour names. The company is also expected to reveal more details about the A19 chip's performance improvements and any new software features exclusive to the iPhone 17 series.&nbsp;<h2>Watch for:</h2>- Official colour swatches and names- Battery life testing results- Camera performance comparisons- India-specific launch offers and bank partnerships- Availability of different storage variants by colour

Apple's iPhone 17 Air launches September 9 as the thinnest iPhone ever at 5.5mm. Features 4 vibrant colours, 6.6-inch display, A19 chip, and starts at Rs 89,900 in India.

Few reports say that Apple is set to unveil its thinnest iPhone ever at the September 9, 2025, Apple event. The iPhone 17 Air measures just 5.5mm in thickness, making it 30 per cent thinner than the iPhone 16 Pro and even slimmer than Samsung's Galaxy S25 Edge. This ultra-thin design comes with a new colour palette that Apple hopes will appeal to younger consumers and those seeking a more vibrant smartphone experience. The iPhone 17 Air replaces the iPhone 17 Plus in Apple's lineup, focusing on portability and style rather than just screen size. With a 6.6-inch OLED display featuring ProMotion technology, it offers the same visual experience as larger models but in a remarkably slim package. According to applemagazine.com, this is Apple's Bold Step: The Ultra-Thin iPhone 17 Air. Colour options Apple is introducing four distinct colour options for the iPhone 17 Air, each designed to appeal to different user preferences: Pink: A soft, modern pink that's more sophisticated than previous iPhone pink variants. This colour targets users who want something feminine but not overly bright. Blue: A vibrant, electric blue that stands out from the crowd. This is Apple's attempt to capture the attention of users who want their phone to make a statement. Green: A fresh, nature-inspired green that's calming yet distinctive. This colour appeals to users who prefer earthy tones and want something different from the typical black or white. Orange: The boldest choice in the lineup, this orange is designed to be eye-catching and energetic. It's Apple's most adventurous colour choice for the Air model.

Apple's iPhone 17 Air launches September 9 as the thinnest iPhone ever at 5.5mm. Features 4 vibrant colours, 6.6-inch display, A19 chip, and starts at Rs 89,900 in India.

iPhone 17 Air: Thinnest iPhone yet with stunning colours - What we know so far

American billionaire Elon Musk has sued Apple Inc. and ChatGPT maker OpenAI in a US federal court in Texas on Monday (August 25). Musk accused them of locking up markets to maintain their monopolies, preventing competition.The billionaire stressed that they have illegally conspired to thwart competition for artificial intelligence.&nbsp;The lawsuit read that Apple and OpenAI have &nbsp;"locked up markets to maintain their monopolies and prevent innovators like X and xAI from competing."&nbsp;<a href="https://www.wionews.com/business-economy/openai-launches-gpt-5-amid-intensifying-global-ai-competition-1754639022790">Also read: OpenAI launches GPT-5, amid intensifying global AI competition</a>The lawsuit stated, "This is a tale of two monopolists joining forces to ensure their continued dominance in a world rapidly driven by the most powerful technology humanity has ever created: artificial intelligence."&nbsp;It further stated that Apple and OpenAI conspired to suppress xAI's products, including on the Apple App Store.&nbsp;"If not for its exclusive deal with OpenAI, Apple would have no reason to refrain from more prominently featuring the X app and the Grok app in its App Store," xAI said.&nbsp;Notably, Musk has been involved in a long-range feud with OpenAI's Sam Altman, which began with disagreements that led to their clashes after the two came up with OpenAI together.&nbsp;<a href="https://www.wionews.com/science/is-musk-s-dream-rocket-cursed-space-x-scrubs-megarocket-starship-s-10th-test-amid-string-of-explosions-and-failures-1756083270563">Also read: Is Musk's dream rocket cursed? Space X scrubs megarocket Starship's 10th test amid string of explosions and failures</a>&nbsp;Lawyers for Musk's companies wrote in the lawsuit that Apple and OpenAI’s “exclusive arrangement has made ChatGPT the only generative AI chatbot integrated into the iPhone".&nbsp;They added that it has "locked up markets to maintain their monopolies and prevent innovators like X and xAI from competing”.&nbsp;The lawsuit alleged that this arrangement gives ChatGPT exclusive access to "billions of user prompts" from hundreds of millions of iPhone users.&nbsp;<a href="https://www.wionews.com/technology/elon-musk-says-grok-4-is-still-smarter-than-openai-s-gpt-5-1754658042742">Also read: Elon Musk says Grok 4 is still smarter than OpenAI’s GPT-5</a>

The lawsuit read that Apple and OpenAI have  “locked up markets to maintain their monopolies and prevent innovators like X and xAI from competing.”

American billionaire Elon Musk has sued Apple Inc. and ChatGPT maker OpenAI in a US federal court in Texas on Monday (August 25). Musk accused them of locking up markets to maintain their monopolies, preventing competition. The billionaire stressed that they have illegally conspired to thwart competition for artificial intelligence. The lawsuit read that Apple and OpenAI have "locked up markets to maintain their monopolies and prevent innovators like X and xAI from competing." Also read: OpenAI launches GPT-5, amid intensifying global AI competition The lawsuit stated, "This is a tale of two monopolists joining forces to ensure their continued dominance in a world rapidly driven by the most powerful technology humanity has ever created: artificial intelligence." It further stated that Apple and OpenAI conspired to suppress xAI's products, including on the Apple App Store. "If not for its exclusive deal with OpenAI, Apple would have no reason to refrain from more prominently featuring the X app and the Grok app in its App Store," xAI said. Notably, Musk has been involved in a long-range feud with OpenAI's Sam Altman, which began with disagreements that led to their clashes after the two came up with OpenAI together. Also read: Is Musk's dream rocket cursed? Space X scrubs megarocket Starship's 10th test amid string of explosions and failures Lawyers for Musk's companies wrote in the lawsuit that Apple and OpenAI’s “exclusive arrangement has made ChatGPT the only generative AI chatbot integrated into the iPhone". They added that it has "locked up markets to maintain their monopolies and prevent innovators like X and xAI from competing”. The lawsuit alleged that this arrangement gives ChatGPT exclusive access to "billions of user prompts" from hundreds of millions of iPhone users. Also read: Elon Musk says Grok 4 is still smarter than OpenAI’s GPT-5

The lawsuit read that Apple and OpenAI have &nbsp;“locked up markets to maintain their monopolies and prevent innovators like X and xAI from competing.”

Apple, OpenAI under fire? Musk files lawsuit in US court - Here's why

Apple is Doubling Down on India.
The Tech Giant is Shifting More Iphone Production From China to Indian Factories.
And for the First Time Ever...all New iphone 17 Models, Including Pro Versions, Will Be Made in India for U.S. Buyers.


Apple shifts iPhone 17 Output

Apple launched the iPhone 16 series in September last year. Now, the company is preparing to unveil the iPhone 17 series, as reported by Bloomberg. The launch is expected on September 9, 2025, and could bring major changes, including what may be the thinnest iPhone ever.As per reports, Apple is set to launch four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Leaks have hinted at changes in design, performance, cameras, and price.

<h2>Price and colours&nbsp;</h2>

Few Leaks reports suggest that the iPhone 17 will start at around Rs 89,900, while the iPhone 17 Air could cost Rs 99,900. Both will be available in Light Blue, Purple, Green, and Light Gold. For the Pro models, the iPhone 17 Pro may be priced at Rs 1,34,900, while the iPhone 17 Pro Max could cost around Rs 1,64,900. They are expected to be available in Orange, Grey, Dark Blue, Black, and White colour options.

<h2>Cameras and hardware</h2>

iPhone 17 may carry a dual camera system with a 48MP main sensor and a 12MP ultra-wide lens, while the iPhone 17 Air could feature a single 48MP camera. The Pro models are tipped to bring a triple camera system a 48MP main, a 48MP ultra-wide, and a new 48MP periscope telephoto lens, replacing the 12MP version seen on the iPhone 16 series.iPhone 17 series are expected to have ProMotion OLED displays with 120Hz refresh rates. The iPhone 17 to have Apple’s A19 chip, while the Pro models could use the faster A19 Pro processor. As per reported by few X post.

<h2>Design changes and durability</h2>

Beyond the specifications, reports suggest notable design changes. MacRumors noted that the iPhone 17 Plus may be smaller than the iPhone 16 Plus, making it easier to handle. Meanwhile, The Information reports that at least one model could shift from titanium to a lighter aluminium frame. As per the Digitimes Asia, Apple is also working on a new ‘anti-reflective’ and ‘scratch-resistant’ display, designed to improve outdoor visibility and durability.

<h2>Selfie camera and AI focus</h2>

Analyst Jeff Pu, of 9to5Mac mentioned that Apple is testing a 24MP front camera with six elements, up from the current 12MP. That means sharper selfies and better video calls an area where Apple has not made major changes for years. On the software side, the iPhone 17 series is expected to integrate Apple Intelligence (AI) more deeply. With AI already rolling out on current devices, the 2025 line-up is likely to be fully AI-ready.

Apple may launch the iPhone 17 series on 9 September 2025 with major changes in design, camera and performance. Leaks hint at a thinner build, better selfie camera, AI upgrades, and new colours. Prices may start from Rs 89,900. Here’s what we know so far.

Apple launched the iPhone 16 series in September last year. Now, the company is preparing to unveil the iPhone 17 series, as reported by Bloomberg. The launch is expected on September 9, 2025, and could bring major changes, including what may be the thinnest iPhone ever. As per reports, Apple is set to launch four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Leaks have hinted at changes in design, performance, cameras, and price.

Apple may launch the iPhone 17 series on 9 September 2025 with major changes in design, camera and performance. Leaks hint at a thinner build, better selfie camera, AI upgrades, and new colours. Prices may start from Rs 89,900. Here’s what we know so far.

What’s Apple planning with the iPhone 17? Slimmest iPhone ever set to bring major AI and photography upgrades

Despite tariff disruptions, India's smartphone exports grew leaps and bounds. In the first four months of the financial year 2026 (April to July), smartphone exports hit the $10 billion mark, a giant 52 per cent hike from $6.4 billion during the same months last financial year. Amid pressure from the Donald Trump administration to manufacture its products in America, Apple led from the front as its iPhone exports rose 63 per cent to $7.5 billion in April-July this year.&nbsp;After the Covid fiasco in China and geopolitical rivalries, Apple had decided to diversify its manufacturing by focusing on countries like India and Vietnam. However, ever since Donald Trump became the President of the United States, the California-based company has been facing pressure to manufacture in America.<h2>Apple's share in smartphone exports rises to 75 per cent</h2>Foxconn, Pegatron, and Tata Electronics, the firms that manufacture iPhones in India, contributed over $7.5 billion to India's total smartphone exports, a whopping 75 percent market share.<h2>Samsung's export declines</h2>Samsung's exports, however, dropped in the April-July quarter compared to the corresponding period last year. Its exports fell from $1.54 billion to $1.24 billion.&nbsp;According to Business Standard, experts highlight cost disadvantages in manufacturing in India, compared with China and Vietnam.&nbsp;Apple manufactures the majority of its products in China, a manufacturing powerhouse. Samsung, Apple's biggest rival, relies on Vietnam, an emerging Southeast Asian manufacturing hub.<h2>India's overshipments grew</h2>Overall, India's electronics shipments grew 43.7 per cent in the first four months -- from $11.24 billion to $16.15 billion. Smartphones accounted for 41 per cent of electronics exports.&nbsp;Last month, Donald Trump imposed 50 per cent tariffs on India for buying oil and weapons from Russia.&nbsp;The US accused India of funding Moscow's war in Ukraine by buying Russian products. New Delhi, however, says that by buying discounted Russian oil, it is doing what is good for its people.

Despite tariff disruptions, India's smartphone exports grew leaps and bounds. In the first four months of the financial year 2026 (April to July), smartphone exports hit the $10 billion mark, a giant 52 per cent hike from $6.4 billion during the same months last financial year. 

Despite tariff disruptions, India's smartphone exports grew leaps and bounds. In the first four months of the financial year 2026 (April to July), smartphone exports hit the $10 billion mark, a giant 52 per cent hike from $6.4 billion during the same months last financial year. Amid pressure from the Donald Trump administration to manufacture its products in America, Apple led from the front as its iPhone exports rose 63 per cent to $7.5 billion in April-July this year. After the Covid fiasco in China and geopolitical rivalries, Apple had decided to diversify its manufacturing by focusing on countries like India and Vietnam. However, ever since Donald Trump became the President of the United States, the California-based company has been facing pressure to manufacture in America. Apple's share in smartphone exports rises to 75 per cent Foxconn, Pegatron, and Tata Electronics, the firms that manufacture iPhones in India, contributed over $7.5 billion to India's total smartphone exports, a whopping 75 percent market share. Samsung's export declines Samsung's exports, however, dropped in the April-July quarter compared to the corresponding period last year. Its exports fell from $1.54 billion to $1.24 billion. According to Business Standard, experts highlight cost disadvantages in manufacturing in India, compared with China and Vietnam. Apple manufactures the majority of its products in China, a manufacturing powerhouse. Samsung, Apple's biggest rival, relies on Vietnam, an emerging Southeast Asian manufacturing hub. India's overshipments grew Overall, India's electronics shipments grew 43.7 per cent in the first four months -- from $11.24 billion to $16.15 billion. Smartphones accounted for 41 per cent of electronics exports. Last month, Donald Trump imposed 50 per cent tariffs on India for buying oil and weapons from Russia. The US accused India of funding Moscow's war in Ukraine by buying Russian products. New Delhi, however, says that by buying discounted Russian oil, it is doing what is good for its people.

Apple's share in India's smartphone manufacturing in the first quarter of the financial year 2026 was 75 per cent. Riding on the smartphone wave, India's overall electronics exports also grew. However, Samsung's exports declined.

Amid US tariff pressure, Apple leads India's massive smartphone export surge

Elon Musk, the billionaire founder of xAI, has escalated his public feud with Apple, accusing the tech giant of antitrust violations in the way it manages its App Store rankings. Musk claimed on August 11 that Apple is deliberately hindering any AI company, except for OpenAI, from reaching the top spot in the App Store, describing it as an “unequivocal antitrust violation.” The outspoken entrepreneur posted the accusations on his social media platform, X, where he also vowed that xAI would take immediate legal action against Apple.&nbsp;“Apple is behaving in a manner that makes it impossible for any AI company besides OpenAI to reach #1 in the App Store,” Musk said, adding that xAI would not stand for such “monopolistic behaviour”. Musk did not provide any concrete evidence to support these claims, and both Apple and xAI were unavailable for immediate comment on the matter. OpenAI, which has a close partnership with Apple to integrate its ChatGPT model into Apple devices, also did not respond to enquiries.As of now, ChatGPT holds the top position in the US iPhone App Store’s “Top Free Apps” section, while Musk’s AI startup, xAI, ranks fifth with its Grok app. Google’s Gemini chatbot lags far behind in 57th place. ChatGPT also leads in rankings on the Google Play Store, according to Sensor Tower data. Musk’s grievance is primarily that despite these rankings, his own products, like X and Grok, are not receiving prominent placement in Apple's “Must Have” section, despite their high popularity. Musk has accused Apple of playing “politics” by ignoring these apps, which are top contenders in their categories.<h2>The growing tensions between Musk and OpenAI</h2>Musk’s comments come amid rising tension between his xAI and OpenAI, two major players in the AI industry. Musk's comments about Apple's bias have reignited the ongoing rivalry between the two companies, especially in the wake of OpenAI's recent launch of its GPT-5 model. In contrast, xAI launched its Grok 4 model last month and, according to Musk, continues to outperform OpenAI’s offerings despite GPT-5's recent release.While Musk has not shared detailed evidence regarding his antitrust allegations against Apple, the criticism is not isolated. His remarks came shortly after OpenAI CEO Sam Altman hit back at Musk’s accusations, questioning Musk's own practices on social media. Altman criticised Musk's management of X, asserting that Musk manipulates the platform to benefit his own ventures and harm his competitors. In a pointed post, Altman suggested that Musk’s behaviour in controlling X’s algorithm has raised concerns regarding fairness in competition.“This is a remarkable claim given what I have heard alleged that Elon does to manipulate X to benefit himself and his own companies and harm his competitors and people he doesn’t like,” Altman wrote in a post on X. He added that OpenAI would stay focused on developing its AI products while also calling for “counter-discovery” regarding Musk’s claims of unfair practices.<h2>Regulatory scrutiny of Apple's App Store</h2>Musk’s accusations also coincide with growing scrutiny of Apple’s control over its App Store. In April, a US judge ruled that Apple had violated antitrust regulations and referred the company for a criminal contempt investigation in connection with a case brought by Epic Games, the creator of “Fortnite”. Furthermore, in the same month, the European Union fined Apple €500 million ($587 million) for restricting developers’ ability to direct users to cheaper deals outside the App Store, a practice that violated the Digital Markets Act.As the battle between Musk’s xAI and OpenAI intensifies, so too does the scrutiny on Apple’s App Store practices. While Musk’s claims about a “monopolistic” approach to rankings remain unproven, they highlight the ongoing challenges faced by major tech platforms in navigating competition law and regulatory requirements.&nbsp;(With inputs from agencies)

Elon Musk’s grievance is primarily that, despite good rankings, products like X and Grok are not receiving prominent placement in Apple's 'Must Have' section, despite their high popularity. He accused Apple of playing politics by ignoring the apps, which are top contenders in their categories

Elon Musk, the billionaire founder of xAI, has escalated his public feud with Apple, accusing the tech giant of antitrust violations in the way it manages its App Store rankings. Musk claimed on August 11 that Apple is deliberately hindering any AI company, except for OpenAI, from reaching the top spot in the App Store, describing it as an “unequivocal antitrust violation.” The outspoken entrepreneur posted the accusations on his social media platform, X, where he also vowed that xAI would take immediate legal action against Apple. “Apple is behaving in a manner that makes it impossible for any AI company besides OpenAI to reach #1 in the App Store,” Musk said, adding that xAI would not stand for such “monopolistic behaviour”. Musk did not provide any concrete evidence to support these claims, and both Apple and xAI were unavailable for immediate comment on the matter. OpenAI, which has a close partnership with Apple to integrate its ChatGPT model into Apple devices, also did not respond to enquiries. As of now, ChatGPT holds the top position in the US iPhone App Store’s “Top Free Apps” section, while Musk’s AI startup, xAI, ranks fifth with its Grok app. Google’s Gemini chatbot lags far behind in 57th place. ChatGPT also leads in rankings on the Google Play Store, according to Sensor Tower data. Musk’s grievance is primarily that despite these rankings, his own products, like X and Grok, are not receiving prominent placement in Apple's “Must Have” section, despite their high popularity. Musk has accused Apple of playing “politics” by ignoring these apps, which are top contenders in their categories. The growing tensions between Musk and OpenAI Musk’s comments come amid rising tension between his xAI and OpenAI, two major players in the AI industry. Musk's comments about Apple's bias have reignited the ongoing rivalry between the two companies, especially in the wake of OpenAI's recent launch of its GPT-5 model. In contrast, xAI launched its Grok 4 model last month and, according to Musk, continues to outperform OpenAI’s offerings despite GPT-5's recent release. While Musk has not shared detailed evidence regarding his antitrust allegations against Apple, the criticism is not isolated. His remarks came shortly after OpenAI CEO Sam Altman hit back at Musk’s accusations, questioning Musk's own practices on social media. Altman criticised Musk's management of X, asserting that Musk manipulates the platform to benefit his own ventures and harm his competitors. In a pointed post, Altman suggested that Musk’s behaviour in controlling X’s algorithm has raised concerns regarding fairness in competition. “This is a remarkable claim given what I have heard alleged that Elon does to manipulate X to benefit himself and his own companies and harm his competitors and people he doesn’t like,” Altman wrote in a post on X. He added that OpenAI would stay focused on developing its AI products while also calling for “counter-discovery” regarding Musk’s claims of unfair practices. Regulatory scrutiny of Apple's App Store Musk’s accusations also coincide with growing scrutiny of Apple’s control over its App Store. In April, a US judge ruled that Apple had violated antitrust regulations and referred the company for a criminal contempt investigation in connection with a case brought by Epic Games, the creator of “Fortnite”. Furthermore, in the same month, the European Union fined Apple €500 million ($587 million) for restricting developers’ ability to direct users to cheaper deals outside the App Store, a practice that violated the Digital Markets Act. As the battle between Musk’s xAI and OpenAI intensifies, so too does the scrutiny on Apple’s App Store practices. While Musk’s claims about a “monopolistic” approach to rankings remain unproven, they highlight the ongoing challenges faced by major tech platforms in navigating competition law and regulatory requirements. (With inputs from agencies)

Elon Musk’s grievance is primarily that, despite good rankings, products like X and Grok are not receiving prominent placement in Apple's 'Must Have' section, despite their high popularity. He accused Apple of playing politics by ignoring the apps, which are top contenders in their categories

Elon Musk threatens legal action against Apple over app store rankings

Apple chief executive Tim Cook has successfully navigated complex political waters by securing a substantial deal with US President Donald Trump to invest $600 billion in United States manufacturing over the next four years. The agreement aims to strengthen the US supply chain, particularly in semiconductor and component manufacturing, although the final assembly of Apple products, such as the iPhone, will remain overseas for the time being.&nbsp;Announced during a meeting at the White House, the commitment includes a new $100 billion investment in US-based suppliers, bringing Apple’s total domestic manufacturing commitment to $600 billion by 2024. This marks an escalation from Apple’s earlier $500 billion pledge made earlier this year. While the announcement of a “Made-in-USA” iPhone remains distant, the investment covers critical components, including chips and glass, that are vital to Apple’s devices.<h2>Apple’s longstanding US partnerships play a key role</h2>As part of the deal, Apple will deepen its partnerships with major American companies such as Corning, which produces glass for Apple’s iPhones and Apple Watches. Apple has pledged to invest $2.5 billion in Corning’s Kentucky facility to support the production of cover glass, a move that will create significant domestic manufacturing jobs. Apple also reaffirmed its longstanding relationship with Texas Instruments, which will ramp up chip production in Texas and Utah as part of this broader initiative.While Cook’s announcement includes spending commitments with firms like Broadcom, GlobalFoundries, and Applied Materials, analysts have expressed scepticism about the tangible impact of this investment on Apple’s bottom line. Apple is not radically altering its global supply chain but rather expanding relationships with its existing US-based suppliers, some of which were already involved in previous investment pledges.The centrepiece of the deal is Apple’s partnership with Taiwan Semiconductor Manufacturing Company (TSMC), which is ramping up its production in Arizona. TSMC will be a key player in the chip supply chain, producing tens of millions of advanced chips for Apple’s products, including future iPhones. Although TSMC’s Arizona facility was already in the works, Apple’s involvement as the largest customer highlights the growing importance of US production in Apple’s strategy.<h2>A diplomatic move to avoid tariffs</h2>For Tim Cook, the new deal serves multiple purposes, not least of which is sidestepping the looming threat of tariffs on Chinese imports. President Trump has made clear his intention to impose 100 per cent tariffs on semiconductor chips, a move that would significantly raise the cost of electronics. However, the tariff exemption granted to Apple for its US manufacturing investments ensures that the company can avoid these punitive tariffs while meeting the president’s demands for more domestic production.Apple’s stock saw a bump following the announcement, rising 5 per cent on Wednesday and another 3 per cent on Thursday, a sign that investors are pleased with Cook’s ability to manage the company’s interests in the face of political and economic pressures. Despite analysts questioning the scale and feasibility of the investment, the deal represents a significant gesture by Apple to reinforce its standing as a critical American manufacturer.<h2>Promises vs Reality: Can Apple Deliver?</h2>While the numbers are eye-popping, analysts remain cautious about the potential impact of this deal on Apple’s overall business model. Apple has long relied on its Asian supply chain to manufacture products cost-effectively. Shifting large portions of that to the US could have significant implications for Apple’s pricing structure and supply chain efficiency, particularly given the complexity of the semiconductor manufacturing process.Some analysts question whether the promised $600 billion is as much about political optics as it is about real transformation. The announcement, while symbolic, may only represent a modest shift in the company’s manufacturing footprint, with Apple continuing to rely on its international partners for large-scale assembly. For now, it seems that Cook’s deft diplomatic manoeuvring with President Trump will continue to give Apple some breathing room on the global stage while securing key domestic manufacturing alliances.Despite the uncertainties, Cook’s ability to negotiate such a high-profile deal demonstrates the CEO’s unique ability to balance corporate interests with political demands, a skill that has earned him the nickname “Trump Whisperer”. As the tech giant continues to adjust its supply chain and navigate an increasingly complex geopolitical landscape, this latest investment deal could serve as both a victory and a starting point for more significant changes in the years to come. (With inputs from agencies)

The commitment includes a new $100 billion investment in US-based suppliers, bringing Apple’s total domestic manufacturing commitment to $600 billion by 2024. This marks an escalation from Apple’s earlier $500 billion pledge made earlier this year.

Apple chief executive Tim Cook has successfully navigated complex political waters by securing a substantial deal with US President Donald Trump to invest $600 billion in United States manufacturing over the next four years. The agreement aims to strengthen the US supply chain, particularly in semiconductor and component manufacturing, although the final assembly of Apple products, such as the iPhone, will remain overseas for the time being. Announced during a meeting at the White House, the commitment includes a new $100 billion investment in US-based suppliers, bringing Apple’s total domestic manufacturing commitment to $600 billion by 2024. This marks an escalation from Apple’s earlier $500 billion pledge made earlier this year. While the announcement of a “Made-in-USA” iPhone remains distant, the investment covers critical components, including chips and glass, that are vital to Apple’s devices. Apple’s longstanding US partnerships play a key role As part of the deal, Apple will deepen its partnerships with major American companies such as Corning, which produces glass for Apple’s iPhones and Apple Watches. Apple has pledged to invest $2.5 billion in Corning’s Kentucky facility to support the production of cover glass, a move that will create significant domestic manufacturing jobs. Apple also reaffirmed its longstanding relationship with Texas Instruments, which will ramp up chip production in Texas and Utah as part of this broader initiative. While Cook’s announcement includes spending commitments with firms like Broadcom, GlobalFoundries, and Applied Materials, analysts have expressed scepticism about the tangible impact of this investment on Apple’s bottom line. Apple is not radically altering its global supply chain but rather expanding relationships with its existing US-based suppliers, some of which were already involved in previous investment pledges. The centrepiece of the deal is Apple’s partnership with Taiwan Semiconductor Manufacturing Company (TSMC), which is ramping up its production in Arizona. TSMC will be a key player in the chip supply chain, producing tens of millions of advanced chips for Apple’s products, including future iPhones. Although TSMC’s Arizona facility was already in the works, Apple’s involvement as the largest customer highlights the growing importance of US production in Apple’s strategy. A diplomatic move to avoid tariffs For Tim Cook, the new deal serves multiple purposes, not least of which is sidestepping the looming threat of tariffs on Chinese imports. President Trump has made clear his intention to impose 100 per cent tariffs on semiconductor chips, a move that would significantly raise the cost of electronics. However, the tariff exemption granted to Apple for its US manufacturing investments ensures that the company can avoid these punitive tariffs while meeting the president’s demands for more domestic production. Apple’s stock saw a bump following the announcement, rising 5 per cent on Wednesday and another 3 per cent on Thursday, a sign that investors are pleased with Cook’s ability to manage the company’s interests in the face of political and economic pressures. Despite analysts questioning the scale and feasibility of the investment, the deal represents a significant gesture by Apple to reinforce its standing as a critical American manufacturer. Promises vs Reality: Can Apple Deliver? While the numbers are eye-popping, analysts remain cautious about the potential impact of this deal on Apple’s overall business model. Apple has long relied on its Asian supply chain to manufacture products cost-effectively. Shifting large portions of that to the US could have significant implications for Apple’s pricing structure and supply chain efficiency, particularly given the complexity of the semiconductor manufacturing process. Some analysts question whether the promised $600 billion is as much about political optics as it is about real transformation. The announcement, while symbolic, may only represent a modest shift in the company’s manufacturing footprint, with Apple continuing to rely on its international partners for large-scale assembly. For now, it seems that Cook’s deft diplomatic manoeuvring with President Trump will continue to give Apple some breathing room on the global stage while securing key domestic manufacturing alliances. Despite the uncertainties, Cook’s ability to negotiate such a high-profile deal demonstrates the CEO’s unique ability to balance corporate interests with political demands, a skill that has earned him the nickname “Trump Whisperer”. As the tech giant continues to adjust its supply chain and navigate an increasingly complex geopolitical landscape, this latest investment deal could serve as both a victory and a starting point for more significant changes in the years to come. (With inputs from agencies)

The commitment includes a new $100 billion investment in US-based suppliers, bringing Apple’s total domestic manufacturing commitment to $600 billion by 2024. This marks an escalation from Apple’s earlier $500 billion pledge made earlier this year.

Apple’s strategy for US manufacturing: Cook’s $600 billion plan to secure tariff exemptions

After US President Donald Trump announced on Wednesday the imposition of a 100% tariff on imported chips and semiconductors, Apple has committed to boosting its planned investment by an additional $100bn in the technology, bringing its total anticipated investment over the next four years to $600 billion.&nbsp;While speaking at a ceremony in the Oval Office on Wednesday alongside Apple CEO Tim Cook, Trump credited the increased investment to his “America First” policy, which encourages domestic growth and manufacturing, according to a report by Al Jazeera.&nbsp;He revealed, while addressing that Apple anticipates making an overall investment of $600bn over the next four years in the US. “This is the largest investment Apple has ever made in America and anywhere else. Apple has been an investor in other countries a little bit. I won’t say which ones, but a couple. And they’re coming home," Trump said.<h3>Trump Emphasises Domestic Manufacturing</h3>Trump has been advocating for prolonged domestic manufacturing in the tech sector and other industries, and he warned companies of heavy tariffs if they continue to operate overseas.&nbsp;On Wednesday, he also announced that he would impose a tariff of approximately 100 percent on any imported chips and semiconductors entering the US. “We’re going to be putting a very large tariff on chips and semiconductors,” Trump explained.Also read: <a href="https://www.wionews.com/world/-india-will-never-compromise-pm-narendra-modi-s-firm-response-after-trump-imposes-50-tariff-trade-war-india-us-trade-deal-1754542590867">'India will never compromise...': PM Modi's firm response after Trump imposes 50% tariff</a>&nbsp;“But the good news for companies like Apple is — if you’re building in the United States or have committed to build, without question, in the United States — there will be no charge," he added.&nbsp;Donald Trump said that those companies would be spared the import tax if they made computer chips in the US. Amid the COVID-19 pandemic, a shortage of computer chips heightened the price of autos and contributed to higher inflation.

Speaking at a ceremony in the Oval Office on Wednesday alongside Apple CEO Tim Cook, Trump credited the increased investment to his “America First” policy, which encourages domestic growth and manufacturing.

After US President Donald Trump announced on Wednesday the imposition of a 100% tariff on imported chips and semiconductors, Apple has committed to boosting its planned investment by an additional $100bn in the technology, bringing its total anticipated investment over the next four years to $600 billion. While speaking at a ceremony in the Oval Office on Wednesday alongside Apple CEO Tim Cook, Trump credited the increased investment to his “America First” policy, which encourages domestic growth and manufacturing, according to a report by Al Jazeera. He revealed, while addressing that Apple anticipates making an overall investment of $600bn over the next four years in the US. “This is the largest investment Apple has ever made in America and anywhere else. Apple has been an investor in other countries a little bit. I won’t say which ones, but a couple. And they’re coming home," Trump said. Trump Emphasises Domestic Manufacturing Trump has been advocating for prolonged domestic manufacturing in the tech sector and other industries, and he warned companies of heavy tariffs if they continue to operate overseas. On Wednesday, he also announced that he would impose a tariff of approximately 100 percent on any imported chips and semiconductors entering the US. “We’re going to be putting a very large tariff on chips and semiconductors,” Trump explained. Also read: 'India will never compromise...': PM Modi's firm response after Trump imposes 50% tariff “But the good news for companies like Apple is — if you’re building in the United States or have committed to build, without question, in the United States — there will be no charge," he added. Donald Trump said that those companies would be spared the import tax if they made computer chips in the US. Amid the COVID-19 pandemic, a shortage of computer chips heightened the price of autos and contributed to higher inflation.

Speaking at a ceremony in the Oval Office on Wednesday alongside Apple CEO Tim Cook, Trump credited the increased investment to his “America First” policy, which encourages domestic growth and manufacturing.

Amid Trump 100% tariff threat on semiconductors, chips; Apple commits $600 billion investment in US

<h2>Apple to boost AI spending, open to buying bigger companies</h2>Apple CEO Tim Cook has said the company is ready to invest more in artificial intelligence (AI), and they also have the option to buy larger firms as it aims to match up with rivals like Microsoft and Google. He made these comments during Apple’s recent third-quarter earnings call, where he confirmed that Apple has already bought seven small companies this year. However, he added that the company is open to larger deals if they can speed up Apple's AI roadmap.&nbsp;<h2>Apple’s AI journey and current challenges</h2>While companies like Microsoft and Google have invested tens of billions of dollars into AI, as till now Apple has been more cautious. As per Reuters, Google plans to spend around $85 billion and Microsoft more than $100 billion, mostly on building data centres.&nbsp;Apple, on the other hand, has mainly relied on third-party cloud services and in-house development. Its partnership with OpenAI added ChatGPT features to iPhones, but internal upgrades like improvements to Siri have been delayed until 2025.&nbsp;"We're very open to M&amp;A that accelerates our roadmap," said Tim Cook during the call. “We are not stuck on a certain size company.”&nbsp;<h2>Bigger data centre investments ahead</h2>Apple’s Chief Financial Officer, Kevan Parekh, said the company plans to spend more on data centres, especially to support AI work that aligns with Apple’s strict privacy standards.&nbsp;"It's not going to be exponential growth, but it is going to grow substantially," Parekh said. “A lot of that's a function of the investments we're making in AI.”&nbsp;Apple’s typical data centre spending is relatively modest, usually only a few billion dollars per year; however, this is now set to increase.&nbsp;<h2>Could Apple acquire Perplexity AI?</h2>Reports by Bloomberg suggest Apple has shown interest in Perplexity, an AI-powered search engine that could challenge Google’s dominance. Apple has also confirmed in court that it is considering integrating more AI tools into Safari to make it a stronger search platform.&nbsp;These efforts come as the company faces uncertainty about its search deal with Google, which brings in billions annually but is under legal review in a US antitrust case.&nbsp;Apple’s last major deal was its $3 billion purchase of Beats Electronics in 2014. Whether the tech giant will now make another big move in the AI space remains to be seen.&nbsp;&nbsp;

Apple is increasing its AI investments and ready to acquire larger firms to speed up its AI development. While rivals like Microsoft and Google invest tens of billions, Apple remains cautious with new data centre plans and possible interest in startups like Perplexity. Read more below.

Apple to boost AI spending, open to buying bigger companies Apple CEO Tim Cook has said the company is ready to invest more in artificial intelligence (AI), and they also have the option to buy larger firms as it aims to match up with rivals like Microsoft and Google. He made these comments during Apple’s recent third-quarter earnings call, where he confirmed that Apple has already bought seven small companies this year. However, he added that the company is open to larger deals if they can speed up Apple's AI roadmap. Apple’s AI journey and current challenges While companies like Microsoft and Google have invested tens of billions of dollars into AI, as till now Apple has been more cautious. As per Reuters, Google plans to spend around $85 billion and Microsoft more than $100 billion, mostly on building data centres. Apple, on the other hand, has mainly relied on third-party cloud services and in-house development. Its partnership with OpenAI added ChatGPT features to iPhones, but internal upgrades like improvements to Siri have been delayed until 2025. "We're very open to M&A that accelerates our roadmap," said Tim Cook during the call. “We are not stuck on a certain size company.” Bigger data centre investments ahead Apple’s Chief Financial Officer, Kevan Parekh, said the company plans to spend more on data centres, especially to support AI work that aligns with Apple’s strict privacy standards. "It's not going to be exponential growth, but it is going to grow substantially," Parekh said. “A lot of that's a function of the investments we're making in AI.” Apple’s typical data centre spending is relatively modest, usually only a few billion dollars per year; however, this is now set to increase. Could Apple acquire Perplexity AI? Reports by Bloomberg suggest Apple has shown interest in Perplexity, an AI-powered search engine that could challenge Google’s dominance. Apple has also confirmed in court that it is considering integrating more AI tools into Safari to make it a stronger search platform. These efforts come as the company faces uncertainty about its search deal with Google, which brings in billions annually but is under legal review in a US antitrust case. Apple’s last major deal was its $3 billion purchase of Beats Electronics in 2014. Whether the tech giant will now make another big move in the AI space remains to be seen.

Apple is increasing its AI investments and ready to acquire larger firms to speed up its AI development. While rivals like Microsoft and Google invest tens of billions, Apple remains cautious with new data centre plans and possible interest in startups like Perplexity. Read more below.

Tim Cook’s bold AI move: How Apple plans to compete with Google and Microsoft

India is fast emerging as a major hub for smartphone manufacturing and has significantly increased its share in imports of smartphones by the US, thereby challenging China’s long-standing dominance in the field. In the first five months of 2025, nearly one in three smartphones imported into the US was manufactured in India—a sharp rise from just 11% in 2024 to over 30%.&nbsp;According to data from the US International Trade Commission (USITC), US smartphone imports from India have tripled to 21.3 million units in just the first five months of 2025. In terms of value, the imports surged by 182% to $9.35 billion—surpassing the roughly $7 billion recorded for all of 2024.&nbsp;This surge in smartphone exports is largely driven by Apple, which has been relocating its manufacturing operations to India. In May, Apple CEO Tim Cook suggested that a significant portion of iPhones sold in the US during the April–June quarter would be sourced from India. Currently, India accounts for around 20% of Apple’s global iPhone production—a strategic move encouraged by India’s Production Linked Incentive (PLI) scheme. The PLI scheme was designed to boost domestic smartphone manufacturing by incentivising global brands to set up their assembly facilities in India.&nbsp;<h2>China’s share sees big fall</h2>&nbsp;In contrast, China, which still remains the largest exporter of phones, saw its share of US smartphone imports drastically fall from 82 per cent to 49 per cent in the five-month period. China exported 29.4 million smartphones to the US during January and May, marking a 27 per cent year-on-year decline but still worth around $10 billion. India ranked second with 21.3 million units ahead of third-placed Vietnam with total exports to the US at 8.3 million units, contributing 14 per cent of the total imports.However, the change in smartphone production trend now faces some challenge as President Donald Trump had threatened a 25 per cent tariff on India-produced iPhones in a bid to promote the return of manufacturing to the US.&nbsp;<h2>India needs to overcome supply chain issues</h2>&nbsp;Besides, there are still concerns about the supply chain, as Apple’s official list of suppliers for 2023 released recently shows 157 vendors and suppliers in mainland China and just 14 in India. The number of Indian suppliers, though has since increased to 64.&nbsp;The Indian government has been taking initiatives to promote domestic production of smartphones. Union minister Jitin Prasada shared that mobile manufacturing set ups in India have risen to 300 in 2024-25 from just two in 2014-15. Moreover, mobile phone output has risen 28 times to Rs 5.45 lakh crore, with exports going up 127 times to 2 lakh crore.

The sharp three-fold surge in India's smartphone exports to the US is largely driven by Apple, which has been relocating its manufacturing operations to India. In contrast, China's share of US smartphone imports has fallen drastically.

India is fast emerging as a major hub for smartphone manufacturing and has significantly increased its share in imports of smartphones by the US, thereby challenging China’s long-standing dominance in the field. In the first five months of 2025, nearly one in three smartphones imported into the US was manufactured in India—a sharp rise from just 11% in 2024 to over 30%. According to data from the US International Trade Commission (USITC), US smartphone imports from India have tripled to 21.3 million units in just the first five months of 2025. In terms of value, the imports surged by 182% to $9.35 billion—surpassing the roughly $7 billion recorded for all of 2024. This surge in smartphone exports is largely driven by Apple, which has been relocating its manufacturing operations to India. In May, Apple CEO Tim Cook suggested that a significant portion of iPhones sold in the US during the April–June quarter would be sourced from India. Currently, India accounts for around 20% of Apple’s global iPhone production—a strategic move encouraged by India’s Production Linked Incentive (PLI) scheme. The PLI scheme was designed to boost domestic smartphone manufacturing by incentivising global brands to set up their assembly facilities in India. China’s share sees big fall In contrast, China, which still remains the largest exporter of phones, saw its share of US smartphone imports drastically fall from 82 per cent to 49 per cent in the five-month period. China exported 29.4 million smartphones to the US during January and May, marking a 27 per cent year-on-year decline but still worth around $10 billion. India ranked second with 21.3 million units ahead of third-placed Vietnam with total exports to the US at 8.3 million units, contributing 14 per cent of the total imports. However, the change in smartphone production trend now faces some challenge as President Donald Trump had threatened a 25 per cent tariff on India-produced iPhones in a bid to promote the return of manufacturing to the US. India needs to overcome supply chain issues Besides, there are still concerns about the supply chain, as Apple’s official list of suppliers for 2023 released recently shows 157 vendors and suppliers in mainland China and just 14 in India. The number of Indian suppliers, though has since increased to 64. The Indian government has been taking initiatives to promote domestic production of smartphones. Union minister Jitin Prasada shared that mobile manufacturing set ups in India have risen to 300 in 2024-25 from just two in 2014-15. Moreover, mobile phone output has risen 28 times to Rs 5.45 lakh crore, with exports going up 127 times to 2 lakh crore.

The sharp three-fold surge in India's smartphone exports to the US is largely driven by Apple, which has been relocating its manufacturing operations to India. In contrast, China's share of US smartphone imports has fallen drastically.

US smartphone imports witness big leap of ‘Made in India’ units, as China’s share falls

Apple and MP Materials have entered a $500 million agreement aimed at enhancing the US supply chain for rare earth materials, which are essential for manufacturing advanced technology like smartphones, electric vehicles (EVs), and renewable energy systems. The deal, announced on July 15, will involve the development of new manufacturing and recycling facilities in Texas and California, reinforcing Apple’s ongoing commitment to American manufacturing and sustainability.Under the agreement, Apple will purchase US-made rare earth magnets from MP Materials’ flagship facility in Fort Worth, Texas. The magnets, which are critical for the production of electronic devices, will be produced using cutting-edge manufacturing techniques designed specifically for Apple products. The Fort Worth facility will include new neodymium magnet manufacturing lines, boosting MP Materials’ capacity to meet rising global demand for these essential materials.<h2>Boosting domestic magnet production and recycling capacity</h2>In addition to the magnet manufacturing expansion in Texas, the two companies will collaborate on establishing a new rare earth recycling line in Mountain Pass, California. This facility will focus on recycling rare earth elements from used electronics and post-industrial scrap, creating a more sustainable loop for critical materials. Apple has been a leader in integrating recycled rare earth materials into its products. The company first introduced recycled rare earth elements into the Taptic Engine of the iPhone 11 in 2019, and now nearly all magnets in its devices are made with 100 per cent recycled rare earths.MP Materials, the only fully integrated rare earth producer in the United States, has been critical to reducing US dependence on China, which controls most of the global supply of rare earth elements. The new partnership will further solidify the US as a key player in the global rare earths market and help address the strategic challenge of securing domestic sources for these critical materials. MP Materials has already agreed to a multibillion-dollar deal with the US Department of Defense to ramp up rare earth production, and the new deal with Apple is expected to strengthen that initiative.“American innovation drives everything we do at Apple, and we’re proud to deepen our investment in the US economy,” said Apple CEO Tim Cook in a press release. “Rare earth materials are essential for making advanced technology, and this partnership will help strengthen the supply of these vital materials here in the United States.”<h2>Creating jobs and strengthening national security</h2>This collaboration is poised to create dozens of new jobs in advanced manufacturing, research and development, and rare earth recycling. As the US government continues its efforts to curb reliance on foreign sources for critical materials, including rare earths, the Apple-MP Materials deal represents a significant step forward in fortifying national security and economic resilience.MP Materials’ stock surged 20 per cent following the announcement, highlighting investor optimism about the long-term growth potential of the rare earth sector. The company, which operates the Mountain Pass mine in California, has already seen its stock price nearly quadruple in value since the beginning of the year, reflecting growing demand for domestic rare earth production. Apple’s investment in the rare earth industry is also part of a broader $500 billion initiative aimed at bolstering US manufacturing capabilities over the next four years, including plans for new factories and technological advancements in sectors like artificial intelligence (AI).The partnership between Apple and MP Materials is expected to have a far-reaching impact, not only strengthening the US supply chain for rare earths but also driving forward innovation in sustainable recycling technologies and manufacturing processes. As global demand for rare earth materials continues to rise, this collaboration aims to position the United States as a leader in the production of critical materials necessary for the technologies of tomorrow.

Under the agreement, Apple will purchase US-made rare earth magnets from MP Materials’ flagship facility in Fort Worth, Texas and the magnets will be produced using cutting-edge manufacturing techniques designed specifically for Apple products.

Apple and MP Materials have entered a $500 million agreement aimed at enhancing the US supply chain for rare earth materials, which are essential for manufacturing advanced technology like smartphones, electric vehicles (EVs), and renewable energy systems. The deal, announced on July 15, will involve the development of new manufacturing and recycling facilities in Texas and California, reinforcing Apple’s ongoing commitment to American manufacturing and sustainability. Under the agreement, Apple will purchase US-made rare earth magnets from MP Materials’ flagship facility in Fort Worth, Texas. The magnets, which are critical for the production of electronic devices, will be produced using cutting-edge manufacturing techniques designed specifically for Apple products. The Fort Worth facility will include new neodymium magnet manufacturing lines, boosting MP Materials’ capacity to meet rising global demand for these essential materials. Boosting domestic magnet production and recycling capacity In addition to the magnet manufacturing expansion in Texas, the two companies will collaborate on establishing a new rare earth recycling line in Mountain Pass, California. This facility will focus on recycling rare earth elements from used electronics and post-industrial scrap, creating a more sustainable loop for critical materials. Apple has been a leader in integrating recycled rare earth materials into its products. The company first introduced recycled rare earth elements into the Taptic Engine of the iPhone 11 in 2019, and now nearly all magnets in its devices are made with 100 per cent recycled rare earths. MP Materials, the only fully integrated rare earth producer in the United States, has been critical to reducing US dependence on China, which controls most of the global supply of rare earth elements. The new partnership will further solidify the US as a key player in the global rare earths market and help address the strategic challenge of securing domestic sources for these critical materials. MP Materials has already agreed to a multibillion-dollar deal with the US Department of Defense to ramp up rare earth production, and the new deal with Apple is expected to strengthen that initiative. “American innovation drives everything we do at Apple, and we’re proud to deepen our investment in the US economy,” said Apple CEO Tim Cook in a press release. “Rare earth materials are essential for making advanced technology, and this partnership will help strengthen the supply of these vital materials here in the United States.” Creating jobs and strengthening national security This collaboration is poised to create dozens of new jobs in advanced manufacturing, research and development, and rare earth recycling. As the US government continues its efforts to curb reliance on foreign sources for critical materials, including rare earths, the Apple-MP Materials deal represents a significant step forward in fortifying national security and economic resilience. MP Materials’ stock surged 20 per cent following the announcement, highlighting investor optimism about the long-term growth potential of the rare earth sector. The company, which operates the Mountain Pass mine in California, has already seen its stock price nearly quadruple in value since the beginning of the year, reflecting growing demand for domestic rare earth production. Apple’s investment in the rare earth industry is also part of a broader $500 billion initiative aimed at bolstering US manufacturing capabilities over the next four years, including plans for new factories and technological advancements in sectors like artificial intelligence (AI). The partnership between Apple and MP Materials is expected to have a far-reaching impact, not only strengthening the US supply chain for rare earths but also driving forward innovation in sustainable recycling technologies and manufacturing processes. As global demand for rare earth materials continues to rise, this collaboration aims to position the United States as a leader in the production of critical materials necessary for the technologies of tomorrow.

Under the agreement, Apple will purchase US-made rare earth magnets from MP Materials’ flagship facility in Fort Worth, Texas and the magnets will be produced using cutting-edge manufacturing techniques designed specifically for Apple products.

Apple aims to bolster US supply chain with $500 million deal with MP Materials for rare earth magnets

Extinction Rebellion, an international organisation known for its protests seeking to compel government action on the climate and nature emergency, on Tuesday (Jul 8) carried out action at Google's Terminal headquarters in Hudson Square.

Extinction Rebellion, an international organisation known for its protests seeking to compel government action on the climate and nature emergency, on Tuesday (Jul 8) carried out action at Google's Terminal headquarters in Hudson Square.

They 'had a choice—and they chose Trump': Google HQ vandalised in climate protest against Big Tech

Apple has announced that the company's senior vice president of Operations, Sabih Khan, will become the chief operating officer later this month, replacing veteran executive Jeff Williams. The outgoing COO will continue reporting to Apple CEO Tim Cook and overseeing Apple’s design team and Apple Watch, alongside the company’s health initiatives. Apple’s design team will then transition to reporting directly to Cook after Williams retires late in the year, the company added.&nbsp;"Jeff and I have worked alongside each other for as long as I can remember, and Apple wouldn’t be what it is without him. He’s helped to create one of the most respected global supply chains in the world; launched Apple Watch and overseen its development; architected Apple’s health strategy; and led our world-class team of designers with great wisdom, heart, and dedication,” said Tim Cook, Apple’s CEO.<h2>Who is Sabih Khan?</h2>Sabih Khan was named the company's senior vice president in 2019. He reported to Williams. His former boss had described him as the best operations manager in Apple's history.&nbsp;Sabih Khan was born in India's Moradabad in 1966. He moved to Singapore during his school years. He later relocated to the United States. He completed his education in the United States, completing his bachelor’s degree in Economics and Mechanical Engineering from Tufts University, followed by a master’s in Mechanical Engineering from Rensselaer Polytechnic Institute. Sabih Khan joined Apple in 1995. Before that, he used to work at GE Plastics.&nbsp;Tim Cook describes Khan as a brilliant strategist.&nbsp;"While overseeing Apple’s supply chain, he has helped pioneer new technologies in advanced manufacturing, overseen the expansion of Apple’s manufacturing footprint in the United States, and helped ensure that Apple can be nimble in response to global challenges," Tim Cook said in a statement.<h2>Sabih Khan's&nbsp;likely salary?</h2>Sabih Khan's predecessor got a base salary of $1 million, according to Barron's. With incentives and other perks, his pay package went up to $23 million. Sabir Khan's salary could be comparable. However, Apple hasn't released any official information regarding this.

Apple has announced that the company's senior vice president of Operations, Sabih Khan, will become the chief operating officer later this month, replacing veteran executive Jeff Williams.

Apple has announced that the company's senior vice president of Operations, Sabih Khan, will become the chief operating officer later this month, replacing veteran executive Jeff Williams. The outgoing COO will continue reporting to Apple CEO Tim Cook and overseeing Apple’s design team and Apple Watch, alongside the company’s health initiatives. Apple’s design team will then transition to reporting directly to Cook after Williams retires late in the year, the company added. "Jeff and I have worked alongside each other for as long as I can remember, and Apple wouldn’t be what it is without him. He’s helped to create one of the most respected global supply chains in the world; launched Apple Watch and overseen its development; architected Apple’s health strategy; and led our world-class team of designers with great wisdom, heart, and dedication,” said Tim Cook, Apple’s CEO. Who is Sabih Khan? Sabih Khan was named the company's senior vice president in 2019. He reported to Williams. His former boss had described him as the best operations manager in Apple's history. Sabih Khan was born in India's Moradabad in 1966. He moved to Singapore during his school years. He later relocated to the United States. He completed his education in the United States, completing his bachelor’s degree in Economics and Mechanical Engineering from Tufts University, followed by a master’s in Mechanical Engineering from Rensselaer Polytechnic Institute. Sabih Khan joined Apple in 1995. Before that, he used to work at GE Plastics. Tim Cook describes Khan as a brilliant strategist. "While overseeing Apple’s supply chain, he has helped pioneer new technologies in advanced manufacturing, overseen the expansion of Apple’s manufacturing footprint in the United States, and helped ensure that Apple can be nimble in response to global challenges," Tim Cook said in a statement. Sabih Khan's likely salary? Sabih Khan's predecessor got a base salary of $1 million, according to Barron's. With incentives and other perks, his pay package went up to $23 million. Sabir Khan's salary could be comparable. However, Apple hasn't released any official information regarding this.

Sabih Khan was born in India's Moradabad in 1966. He moved to Singapore during his school years.

Sabih Khan, Apple's next COO, was born in India's Moradabad; his predecessor's salary was...

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