Tata Motors launches Curvv.ev at INR 17.49 lakh

Tata Motors, a leading name in the Indian automotive sector, has launched the Curvv.ev, marking a significant milestone in its lineup. Starting at INR 17.49 lakh, this innovative vehicle enters the competitive mid-size SUV segment with a unique coupe design, promising to redefine consumer expectations with its advanced technology, design, and performance.

The Curvv.ev represents Tata Motors' entry into the SUV Coupe market, blending the robustness of an SUV with the sleek elegance of a coupe. With this model, Tata aims to break away from traditional boxy SUV designs, offering something new and exciting. Mr. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility Ltd., stated, "With the Curvv, we are pushing further the boundaries of design, safety, and technology."

Power and Range

The Curvv.ev is available in two variants, the Curvv.ev 45 and the Curvv.ev 55, offering ranges of 502 km and 585 km, respectively. The vehicle features two battery options: a 45 kWh and a 55 kWh, both ARAI certified for their range. These battery packs are designed for efficiency and quick charging, allowing up to 150 km of range with just a 15-minute charge.

Performance

Built on the acti.ev architecture, the Curvv.ev delivers an impressive 123 kW (167 PS) of power, accelerating from 0 to 100 km/h in 8.6 seconds. This performance is supported by three driving modes—Eco, City, and Sport—ensuring adaptability to various driving conditions. The vehicle's high ground clearance of 190 mm for the Curvv.ev 45 and 186 mm for the Curvv.ev 55 adds to its versatility.

Advanced Technology

The Curvv.ev is powered by the Snapdragon Digital Chassis Platform by Qualcomm, setting a new standard for innovation in its segment. It features a 31.24 cm Cinematic Touchscreen by HARMAN and a 26.03 cm Digital Cockpit. The vehicle offers a cinematic experience with a JBL sound system and over 20 apps through Arcade.ev. Connectivity is enhanced with features like Smart Watch Connectivity and a Powered Tailgate with Gesture Activation.

Safety and Convenience

Safety is a priority in the Curvv.ev, equipped with Advanced Driver Assistance Systems - Level II, which includes 20 features. The vehicle comes with six airbags as standard, all-wheel disc brakes, an Acoustic Vehicle Alert System (AVAS), and more. The iRA.ev connected car app integrates a charging aggregator, providing real-time status for over 9000 charging points across India.

Pricing and Variants

The Curvv.ev is available in three distinct personas—Creative, Accomplished, and Empowered+—each offering a unique set of features and customisation options. Pricing for the variants is as follows:

Curvv.ev 45:

- Creative: INR 17.49 lakh

- Accomplished: INR 18.49 lakh

- Accomplished +S: INR 19.29 lakh

Curvv.ev 55:

- Accomplished: INR 19.25 lakh

- Accomplished +S: INR 19.99 lakh

- Empowered+: INR 21.25 lakh

Innovative Design

The Curvv.ev's design emphasises elegance and sportiness, featuring flush door handles, R18 alloy wheels with Aero Inserts, and a smart digital lighting system. Inside, the vehicle offers a spacious and luxurious environment with Advanced Comfort Seats, a panoramic sunroof, and ambient lighting. The 500-litre boot space, complemented by an additional 11.6 litres in the frunk, meets the practical needs of SUV buyers.

Future Prospects and Market Impact

The launch of the Curvv.ev signifies Tata Motors' commitment to leading the electric vehicle revolution in India. By introducing an SUV Coupe at an accessible price point, Tata aims to make electric vehicles a more attractive option for a broader audience. The Curvv.ev's extended range, tech-rich features, and competitive pricing are poised to challenge perceptions and encourage more consumers to embrace electric mobility.

Tata Motors' Curvv.ev is a bold step forward in the evolution of the Indian automotive industry. With its combination of innovative design, advanced technology, and impressive performance, the Curvv.ev sets a new benchmark for what a modern SUV can be. As the market for electric vehicles continues to grow, Tata's strategic focus on design and technology positions the Curvv.ev as a compelling choice for consumers seeking a stylish and efficient vehicle.