Published: Jun 29, 2026, 12:27 IST | Updated: Jun 29, 2026, 12:27 IST
Amazon's four-day prime day event generated more than $26.4 billion in online spending across the u.S., up 9.3% from a year ago, according to Adobe analytics. The data gives us a glimpse into u.S. Spending patterns and how retailers are improvising in this cautious environment.