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Tokyo toy show 2025 unveils AI toys, Tamagotchi paradise & ¥1 Trillion market
The Tokyo Toy Show 2025 is here — and it's bigger, smarter, and more nostalgic than ever. Held at Tokyo Big Sight, the event showcases a booming ¥1-trillion toy industry led by Tamagotchi Paradise, SHARP’s AI meerkat robot Poketomo, and a new wave of "kidult" innovations. With toys blending tech, nostalgia, and character branding, Japan is redefining play for kids and grown-ups alike.
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