Rise of regional brands in West Asia
Edited By WION Video Desk
Published: Jan 29, 2024, 05:10 IST | Updated: Jan 29, 2024, 05:10 IST
A wave of consumer boycotts has swept across West Asia, targeting major western brands like Starbucks, McDonald's, Coca-Cola, and Pepsi. Fueled by anger against perceived US and European bias towards Israel, young consumers, particularly in countries like Jordan, Egypt, and Kuwait, are shunning these brands.
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