A wave of consumer boycotts has swept across West Asia, targeting major western brands like Starbucks, McDonald's, Coca-Cola, and Pepsi. Fueled by anger against perceived US and European bias towards Israel, young consumers, particularly in countries like Jordan, Egypt, and Kuwait, are shunning these brands.

Rise of regional brands in West Asia

Faced with accusations that it was profiting from the forced labour of Uyghur people in the Chinese territory of Xinjiang, the H&M Group — the world’s second-largest clothing retailer — promised last year to stop buying cotton from the region.

Global brands find it hard to untangle themselves from Xinjiang cotton

In 2020, at least 83 foreign brands were implicated in a report on forced Uighur labour. Which brands are they? What's their stance? How many Uighurs are suffering because of them? WION's Palki Sharma gets you a report.

Gravitas: Which global brands are using Uighur Labour?

The move would be in step with Beijing's pledge to its trade partners - including the United States

China to slash import tariffs on many consumer products by 60 per cent

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