)
Gravitas: Adidas Yeezy and the cost of investing in a star
What is Adidas going to do with its millions of unsold pairs of Yeezy shoes? The brand recently dissolved its deal with Kanye West. Why did they do so? How did the rapper’s comments affect the brand? What are the events that followed?
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)