China Shoppers Snub Nationalism for Foreign Brands
Edited By WION Video Desk
Published: Feb 11, 2026, 19:21 IST | Updated: Feb 11, 2026, 19:21 IST
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Foreign brands like iPhone, Starbucks, and Uniqlo maintain strong appeal in China, with sales resilient amid "guochao" (national pride) campaigns. Data shows younger urban consumers prioritize quality, innovation, and status over origin, shrugging off rhetoric urging local buys.
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