
Embraer, a Brazilian aerospace corporation, is targeting India, Saudi Arabia, the European Union, and the United States as key markets for its defence branch, specifically the C-390 Millennium aircraft. Bosco da Costa Junior, head of Embraer Defence, revealed this strategic focus at a press event on Tuesday (June 18).
India's open tender for new military jets gives a huge opportunity. Embraer is actively taking part in this process. Meanwhile, Saudi Arabia is in preliminary talks with Embraer about replacing its outdated fleet of Lockheed Martin C-130 Hercules aircraft. Costa Junior stated that Saudi Arabia does not currently have an open tender but has an obvious demand for contemporary replacements. "We did a lot of studies and concluded that the C-390 could deliver additional capability in this replacement process," according to him. A potential contract with Saudi Arabia might include the acquisition of up to 25 units, with a decision expected within the next two to four years.
Embraer is also looking to extend its position in the European Union and other critical markets. In addition to Brazil, Portugal, Hungary, the Netherlands, Austria, the Czech Republic, and South Korea have chosen the C-390 Millennium. The corporation is seeking to expand its presence in Europe, with Sweden regarded as a prospective market. Embraer's plan for promoting the C-390 includes partnerships with local companies such as Mahindra in India and Saab in Sweden.
Embraer is looking into several ways to boost its market share in the United States. Costa Junior acknowledged continuous efforts to work with the United States Marine Corps, Air Force, and special forces. "We do believe that the C-390 could add additional value to those entities in the US," he added. Embraer is also open to mergers and acquisitions to strengthen its position. "One thing is clear to us: We would like to become a partner of the US government."
Costa Junior was straightforward when it came to potential concerns about US-China relations. He made clear that Embraer's defence sector has no contactwith China and is completely focused on the US and NATO customers. "We are completely US and NATO-oriented," he stated.
(With inputs from Agencies)