Why Love Feels Like Addiction According To Brain Science Studies
Edited By WION Video Desk
Published: Jun 19, 2026, 24:57 IST | Updated: Jun 19, 2026, 24:57 IST
New research into brain activity shows that falling in love can activate regions linked to reward, motivation, and craving, similar to what is seen in substance addiction. Brain scans of young couples in the early stages of romance reveal heightened emotional responses and intense focus on their partners. Scientists say this may explain why love can feel overwhelming, obsessive, and deeply emotional, especially during the initial phase of a relationship.
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