Rihanna launches new fashion brand in Paris with LVMH

May 25, 2019, 06.05 PM(IST)
Barbadian singer Rihanna unveiled her new fashion brand with Louis Vuitton owner LVMH on Wednesday (may 22), a rare move by the French group to set up a label from scratch as it taps into soaring demand for celebrity collaborations in the luxury world.
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