Rihanna launches new fashion brand in Paris with LVMH

May 25, 2019, 06:05 PM(IST)
Barbadian singer Rihanna unveiled her new fashion brand with Louis Vuitton owner LVMH on Wednesday (may 22), a rare move by the French group to set up a label from scratch as it taps into soaring demand for celebrity collaborations in the luxury world.
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