Protein coffee or ‘proffee’ goes viral | Coffee meets protein in new health trend

Protein coffee, popularly known as “proffee,” is gaining attention as a viral beverage trend that combines regular coffee or espresso with protein powder or a protein shake. Blending the caffeine kick of coffee with a protein boost, the drink is catching the interest of fitness enthusiasts and coffee lovers alike. But what is driving the popularity of proffee, and why is it becoming a talking point in the world of health and wellness?