Data Analytics and its future

WION USA Nov 21, 2016, 11.50 AM (IST)
Data analytics has played a pivotal role in current US elections. Use of data analytics in elections came to prominence in 2004 in US elections. According to a statement by the chief mathematician of Obama campaign, he knew the name of all the 69 million voters who voted for Obama. Almost every industry in the world is resorting to data analytics to understand it's working internally and influence people externally and same is true for elections as well.