All about 'joymaxxing': The wellness trend that's not another to-do list
Edited By WION Video Desk
Published: Aug 31, 2026, 17:20 IST | Updated: Aug 31, 2026, 17:20 IST
Meet "joymaxxing" — the internet's latest wellness trend, built on intentionally noticing and savouring small everyday moments that spark happiness, from a warm cup of coffee to a slow morning walk. It draws on the neuroscience concept of "glimmers," tiny positive cues that calm the nervous system and release feel-good chemicals like dopamine.
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