Social media spurs global interest in K-content
Edited By WION Video Desk
Published: Jul 17, 2024, 05:35 IST | Updated: Jul 17, 2024, 05:35 IST
The global fascination with Korean culture, or Hallyu, is showing no signs of slowing down. A new report from TikTok and kantar predicts that spending on Korean content will nearly double by 2030, reaching 143 billion dollars.
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