US President Backs ICE Rebrand Amid Scrutiny as Poll Shows Trump's Immigration Approval Falling
Edited By WION Video Desk
Published: Apr 28, 2026, 20:30 IST | Updated: Apr 28, 2026, 20:30 IST
U.S. President Donald Trump has endorsed a viral proposal to rebrand Immigration and Customs Enforcement (ICE) as "NICE" (National Immigration and Customs Enforcement). The rebrand aims to soften the agency's image during intense scrutiny over aggressive deportation raids, and follows polling showing a steep decline in public approval for his administration's immigration policies.
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