Published: Feb 08, 2022, 02:24 IST | Updated: Feb 08, 2022, 02:24 IST
#BoycottHyundai was trending on Twitter after the Pakistani handle of the Korean car-maker called for 'Kashmiri independence'. KFC, Kia Motors and Pizza Hut have also joined the pro-Pakistan campaign. Palki Sharma tells you why this is corporate activism gone wrong.