Published: Jun 16, 2026, 19:42 IST | Updated: Jun 16, 2026, 19:42 IST
Artificial intelligence is becoming a powerful force in online shopping. According to new findings, shoppers referred through AI tools such as ChatGPT are spending more than traditional online visitors, highlighting how AI recommendations are influencing purchasing decisions. Retail websites also saw AI-generated traffic surge by 138% in May compared to a year earlier. As consumers increasingly rely on AI for product discovery and buying advice, retailers are rapidly adapting to a new era of digital commerce driven by intelligent assistants.