Alongside the iPhone 17 lineup, Apple introduced the all-new iPhone Air at its 2025 event. The thinnest iPhone ever made. With a sleek titanium design, powerful A19 Pro chip, and smart AI-driven features, iPhone Air redefines what a lightweight flagship can offer. From advanced camera technology to efficient wireless performance, Here’s a full look at what makes the iPhone Air.<h2>Ultra-Thin Titanium Design</h2>The new iPhone Air is just 5.6mm thick, making it the thinnest iPhone that Apple has ever made. The body is crafted from titanium, which brings strength and a premium finish, as seen in the official images. The phone is available in four elegant colours: black, white, gold, and blue.&nbsp;<h2>Advanced Display and Camera</h2>iPhone Air features a large 6.5-inch display, offering bright and sharp visuals for watching videos, browsing, and gaming. On the back, there is a single but powerful 48-megapixel camera system. Apple says this is a new camera design, and users can take photos with 2x optical-quality zoom thanks to AI enhancements. Telephoto shots are delivered at 12 megapixel quality, providing clear and detailed images with help from smart algorithms.&nbsp;<h2>Fastest Chip and AI Engine</h2>At the heart of iPhone Air is the A19 Pro chipset, which Apple claims is the fastest CPU ever in a smartphone. The AI engine is three times more powerful for AI tasks, promising quicker and smarter photos, instant translations, and smooth voice assistant performance. The new N1 chip and C1X modem power the latest wireless technology, using 30% less battery while providing faster connectivity than the system found in iPhone 16 Pro.&nbsp;<h2>Wireless and Efficiency</h2>The phone packs Apple’s newest wireless chips for quick downloads, calls and sharing. Apple highlights that the modem and wireless system are more power-efficient, helping the phone last longer on a single charge without slowing down browsing or streaming.&nbsp;The iPhone Air is a smart and stylish choice for those who want the latest technology in the thinnest design, as confirmed by Apple and industry reports. It offers strong AI features, a new camera system, sleek looks, and the fastest performance in any iPhone to date.

Apple’s new iPhone Air is the thinnest iPhone ever, made with titanium and packed with top-tier AI, display, and camera tech. Powered by the A19 Pro chip, it’s built for speed and style.

Alongside the iPhone 17 lineup, Apple introduced the all-new iPhone Air at its 2025 event. The thinnest iPhone ever made. With a sleek titanium design, powerful A19 Pro chip, and smart AI-driven features, iPhone Air redefines what a lightweight flagship can offer. From advanced camera technology to efficient wireless performance, Here’s a full look at what makes the iPhone Air. Ultra-Thin Titanium Design The new iPhone Air is just 5.6mm thick, making it the thinnest iPhone that Apple has ever made. The body is crafted from titanium, which brings strength and a premium finish, as seen in the official images. The phone is available in four elegant colours: black, white, gold, and blue. Advanced Display and Camera iPhone Air features a large 6.5-inch display, offering bright and sharp visuals for watching videos, browsing, and gaming. On the back, there is a single but powerful 48-megapixel camera system. Apple says this is a new camera design, and users can take photos with 2x optical-quality zoom thanks to AI enhancements. Telephoto shots are delivered at 12 megapixel quality, providing clear and detailed images with help from smart algorithms. Fastest Chip and AI Engine At the heart of iPhone Air is the A19 Pro chipset, which Apple claims is the fastest CPU ever in a smartphone. The AI engine is three times more powerful for AI tasks, promising quicker and smarter photos, instant translations, and smooth voice assistant performance. The new N1 chip and C1X modem power the latest wireless technology, using 30% less battery while providing faster connectivity than the system found in iPhone 16 Pro. Wireless and Efficiency The phone packs Apple’s newest wireless chips for quick downloads, calls and sharing. Apple highlights that the modem and wireless system are more power-efficient, helping the phone last longer on a single charge without slowing down browsing or streaming. The iPhone Air is a smart and stylish choice for those who want the latest technology in the thinnest design, as confirmed by Apple and industry reports. It offers strong AI features, a new camera system, sleek looks, and the fastest performance in any iPhone to date.

Apple’s new iPhone Air is the thinnest iPhone ever, made with titanium and packed with top-tier AI, display, and camera tech. Powered by the A19 Pro chip, it’s built for speed and style.

Apple’s iPhone air is just 5.6mm thin - Thinnest iPhone ever with A19 pro chip

Apple will release its Apple iPhone 17 lineup on Tuesday in its annual keynote. The event, dubbed Awe Dropping, will be streamed live from the company's California office, where it will release several of its products and will likely shed light on its artificial intelligence vision. AI was the company's focus in last year's address. However, it couldn't deliver on its AI promise and is deemed behind rival Samsung in this sector of the smartphone business.&nbsp;Apple hasn't officially released the agenda for the event. However, it is expected that it will release its latest line of iPhones. Many experts believe that Apple, the market leader in the premium smartphone sector, is lagging behind its rivals, chiefly Samsung, in the race to provide cutting-edge generative AI features.<h2>Apple's AI conundrum&nbsp;</h2>Market tracker Canalys said in an analyst note that there is a perception that Apple is late to the AI party, which presents a challenge.&nbsp;It added that Android, which is backed by Google, leads Apple in AI integration. It said Apple's slower rollout of first-party AI features has created adoption gaps.&nbsp;Apple introduced its "Apple Intelligence" AI features late last year, but the features underwhelmed users -- particularly the long-awaited improvements to its Siri voice assistant, which remained disappointingly basic.&nbsp;Unconfirmed reports say Apple is looking to partner with Google to leverage its search and AI expertise.&nbsp;Forrester analyst Thomas Husson said in a note that he will be surprised if any major announcement regarding Apple's AI strategy is made.&nbsp;He also said that Apple's incremental innovation approach with the iPhone 17 will start reaching its limits, "especially for those who are hungry for more innovation".&nbsp;Apple may also introduce the iPhone 17 Air, its thinnest smartphone ever. With the move, Apple is positioning thinness, rather than screen size, as the new premium differentiator. It could also pave the way for the foldable version of the smartphone.&nbsp;Samsung has made strides in the foldable space, as it introduced the seventh edition of the Samsung Fold earlier this year.&nbsp;"Apple is navigating a delicate balance between its two largest markets – the US and China – amid rising trade tensions," Canalys said.

Apple will release its Apple iPhone 17 lineup on Tuesday in its annual keynote. The event, dubbed Awe Dropping, will be streamed live from the company's California office, where it will release several of its products and will likely shed light on its artificial intelligence vision.

Apple will release its Apple iPhone 17 lineup on Tuesday in its annual keynote. The event, dubbed Awe Dropping, will be streamed live from the company's California office, where it will release several of its products and will likely shed light on its artificial intelligence vision. AI was the company's focus in last year's address. However, it couldn't deliver on its AI promise and is deemed behind rival Samsung in this sector of the smartphone business. Apple hasn't officially released the agenda for the event. However, it is expected that it will release its latest line of iPhones. Many experts believe that Apple, the market leader in the premium smartphone sector, is lagging behind its rivals, chiefly Samsung, in the race to provide cutting-edge generative AI features. Apple's AI conundrum Market tracker Canalys said in an analyst note that there is a perception that Apple is late to the AI party, which presents a challenge. It added that Android, which is backed by Google, leads Apple in AI integration. It said Apple's slower rollout of first-party AI features has created adoption gaps. Apple introduced its "Apple Intelligence" AI features late last year, but the features underwhelmed users -- particularly the long-awaited improvements to its Siri voice assistant, which remained disappointingly basic. Unconfirmed reports say Apple is looking to partner with Google to leverage its search and AI expertise. Forrester analyst Thomas Husson said in a note that he will be surprised if any major announcement regarding Apple's AI strategy is made. He also said that Apple's incremental innovation approach with the iPhone 17 will start reaching its limits, "especially for those who are hungry for more innovation". Apple may also introduce the iPhone 17 Air, its thinnest smartphone ever. With the move, Apple is positioning thinness, rather than screen size, as the new premium differentiator. It could also pave the way for the foldable version of the smartphone. Samsung has made strides in the foldable space, as it introduced the seventh edition of the Samsung Fold earlier this year. "Apple is navigating a delicate balance between its two largest markets – the US and China – amid rising trade tensions," Canalys said.

Apple Awe Dropping Event: Apple introduced its "Apple Intelligence" AI features late last year, but the features underwhelmed users.

Apple Awe Dropping event: What analysts say on Apple's AI conundrum

Apple will launch its Apple iPhone 17 series on Tuesday at the 'Awe Dropping' event. The US-based company is expected to launch four iPhone models – Apple iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The company will also launch the next-generation Apple Watch and its AirPods, one of the most popular earphones. In its keynote address, Apple is also expected to address concerns regarding the company's artificial intelligence initiatives.<h2>How to watch the Awe Dropping Event in India and abroad, and where</h2>The Apple iPhone 17 series will be launched at Apple's headquarters in California's Cupertino. It will be streamed in India at 10.30 PM IST. The event's streaming can be accessed on Apple.com, the Apple TV app, and the company's official YouTube channel.&nbsp;In the United States, Apple's Awe Dropping event can be watched at: 10 AM (PDT), 11 AM (MDT), noon (CDT), 1 PM (EDT). In Canada, the event can be watched at 10 AM (PDT), 11 AM (MDT), noon (CDT), 1 PM (EDT), and 2 PM (ADT).&nbsp;In the United Kingdom, Awe Dropping event can be watched at 6 PM BST. In Europe, it can be watched at 7 PM (CEST). In Japan, it can be watched on September 10 at 2 AM (JST). In Australia, the address can be watched at 1 AM, (AWST), 2.30 AM (ACST) and 3 am (AEST).<h2>What to expect at Apple's Awe Dropping event?</h2>Apple is expected to change the design of the Apple iPhone 17 series. The iPhone 17 will have a 6.3-inch display with a 120 Hz refresh rate. It can also have a new 24 MP front-facing camera.&nbsp;The iPhone 17 Pro is expected to undergo a design change with a horizontal camera bar and a lighter aluminium build. The storage of the Pro models will start at 256 GB. iPhone 16 Pro's storage was 128 GB.&nbsp;The iPhone 17 Pro Max, Apple’s top-tier model, might accommodate a bigger battery. Apple iPhone 17 Air is expected to replace the Plus model and will be the company's slimmest phone ever. It can have a 6.6-inch display and a single rear camera.

Apple will launch its Apple iPhone 17 series on Tuesday at the 'Awe Dropping' event. The US-based company is expected to launch four iPhone models – Apple iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. 

Apple will launch its Apple iPhone 17 series on Tuesday at the 'Awe Dropping' event. The US-based company is expected to launch four iPhone models – Apple iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The company will also launch the next-generation Apple Watch and its AirPods, one of the most popular earphones. In its keynote address, Apple is also expected to address concerns regarding the company's artificial intelligence initiatives. How to watch the Awe Dropping Event in India and abroad, and where The Apple iPhone 17 series will be launched at Apple's headquarters in California's Cupertino. It will be streamed in India at 10.30 PM IST. The event's streaming can be accessed on Apple.com, the Apple TV app, and the company's official YouTube channel. In the United States, Apple's Awe Dropping event can be watched at: 10 AM (PDT), 11 AM (MDT), noon (CDT), 1 PM (EDT). In Canada, the event can be watched at 10 AM (PDT), 11 AM (MDT), noon (CDT), 1 PM (EDT), and 2 PM (ADT). In the United Kingdom, Awe Dropping event can be watched at 6 PM BST. In Europe, it can be watched at 7 PM (CEST). In Japan, it can be watched on September 10 at 2 AM (JST). In Australia, the address can be watched at 1 AM, (AWST), 2.30 AM (ACST) and 3 am (AEST). What to expect at Apple's Awe Dropping event? Apple is expected to change the design of the Apple iPhone 17 series. The iPhone 17 will have a 6.3-inch display with a 120 Hz refresh rate. It can also have a new 24 MP front-facing camera. The iPhone 17 Pro is expected to undergo a design change with a horizontal camera bar and a lighter aluminium build. The storage of the Pro models will start at 256 GB. iPhone 16 Pro's storage was 128 GB. The iPhone 17 Pro Max, Apple’s top-tier model, might accommodate a bigger battery. Apple iPhone 17 Air is expected to replace the Plus model and will be the company's slimmest phone ever. It can have a 6.6-inch display and a single rear camera.

Apple Awe Dropping Event: In the event, the US-based company is expected to launch Apple iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Iphone 17 Air will replace the Plus model.

Apple Awe Dropping Event: Where to watch? Timings in US, India, Canada, Japan

Apple will launch its iPhone 17 series today. The US-based company will organise the 'Awe Dropping' event today, where the phones will be launched along with several other products. Have youwondered what their prices have been since the company started them? Here's a list.

Apple Awe Dropping Event: 7 most expensive iPhones ever launched

Apple, one of the largest tech companies in the world, will organise the 'Awe Dropping' event on September 9, where it will launch its Apple iPhone 17 series and other products. Apart from the regular Apple iPhone 17, the company is expected to launch Apple iPhone 17 Pro, Apple iPhone 17 Pro Max, and a slim iteration of the Apple iPhone 17.<h2>Apple Awe Dropping event schedule</h2>The event will be telecast live to the world on September 9. In India, the expected time of the live streaming and telecast is 10:30 PM Indian Standard Time.&nbsp;Apple executives will apprise the world about their latest products from Steve Jobs Theater in Apple Park, California.&nbsp;Live streaming can be seen on Apple's official website, Apple TV, and YouTube.<h2>Which devices can be launched?</h2>Apple iPhone 17, Apple iPhone 17 Air, Apple iPhone 17 Pro, and Apple iPhone 17 Pro Max will be launched tomorrow. Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, AirPods Pro 3, AirTag 2, New Apple TV 4K, and HomePod Mini 2 are expected to be launched as well.&nbsp;Notably, Apple might discontinue its Apple iPhone Plus model because of tepid sales.&nbsp;Apple can provide a 120 Hz display for its base iPhone series.&nbsp;The phone can also sport a new A19 processor.&nbsp;Apple iPhone 17 Air is expected to be the thinnest Apple iPhone ever with a 5.5 mm display. Apple's premium models can switch back to aluminium. They will sport A 19 Pro chip.&nbsp;Apple has been facing an intense challenge from Samsung and its Chinese rivals. Samsung's S25 series, especially &nbsp;Galaxy S25 Ultra, has been very successful.&nbsp;Apple is also behind Samsung as far as artificial intelligence is concerned. The company will attempt to reverse the trend this year.

Apple, one of the largest tech companies in the world, will organise the 'Awe Dropping' event on September 9, where it will launch its Apple iPhone 17 series and other products.

Apple, one of the largest tech companies in the world, will organise the 'Awe Dropping' event on September 9, where it will launch its Apple iPhone 17 series and other products. Apart from the regular Apple iPhone 17, the company is expected to launch Apple iPhone 17 Pro, Apple iPhone 17 Pro Max, and a slim iteration of the Apple iPhone 17. Apple Awe Dropping event schedule The event will be telecast live to the world on September 9. In India, the expected time of the live streaming and telecast is 10:30 PM Indian Standard Time. Apple executives will apprise the world about their latest products from Steve Jobs Theater in Apple Park, California. Live streaming can be seen on Apple's official website, Apple TV, and YouTube. Which devices can be launched? Apple iPhone 17, Apple iPhone 17 Air, Apple iPhone 17 Pro, and Apple iPhone 17 Pro Max will be launched tomorrow. Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, AirPods Pro 3, AirTag 2, New Apple TV 4K, and HomePod Mini 2 are expected to be launched as well. Notably, Apple might discontinue its Apple iPhone Plus model because of tepid sales. Apple can provide a 120 Hz display for its base iPhone series. The phone can also sport a new A19 processor. Apple iPhone 17 Air is expected to be the thinnest Apple iPhone ever with a 5.5 mm display. Apple's premium models can switch back to aluminium. They will sport A 19 Pro chip. Apple has been facing an intense challenge from Samsung and its Chinese rivals. Samsung's S25 series, especially Galaxy S25 Ultra, has been very successful. Apple is also behind Samsung as far as artificial intelligence is concerned. The company will attempt to reverse the trend this year.

Apple iPhone 17 launch event is called the Awe Dropping event. It will be streamed on Apple TV, Apple's official website, and YouTube. In India, the Awe Dropping event will start at 10.30 PM.&nbsp;

Apple iPhone 17 launch event schedule, list of products, other details | Check full information

As we get closer to the launch event on September 9, 2025, Apple's iPhone 17 Pro Max represents the pinnacle of smartphone design and technology, featuring the most significant design changes in years. The flagship model to introduce a horizontal camera bar, premium titanium construction, and advanced features that set new standards for mobile devices.&nbsp;The iPhone 17 Pro Max is positioned as Apple's most powerful and feature-rich smartphone, targeting professionals, content creators, and users who demand the absolute best in mobile technology. With its larger 6.9-inch display, enhanced camera system, and improved battery life, it offers a comprehensive mobile experience.&nbsp;&nbsp;Design changesAccording to geeky-gadgets.com, the iPhone 17 Pro series will have:Horizontal Camera Bar:The most striking change is the new horizontal camera bar that spans the width of the device, replacing the traditional square camera island. This design:- Provides better balance and visual appeal- Allows for larger camera sensors and improved optics- Creates a distinctive look that sets it apart from previous models- Improves grip and handling due to the elongated design&nbsp;Titanium Frame Construction:The iPhone 17 Pro Max features a premium titanium frame that offers:- Superior strength and durability compared to aluminium- Lighter weight despite the larger size- Premium metallic finish that feels luxurious- Better heat dissipation for improved performance- Enhanced resistance to scratches and wear&nbsp;Slimmer Bezels and Larger Display:- 6.9-inch Super Retina XDR OLED display with ProMotion 120Hz- Reduced bezels for a more immersive viewing experience- Improved brightness and colour accuracy- Better outdoor visibility and HDR performance- Enhanced touch responsiveness and gesture recognition&nbsp;&nbsp;Camera Upgrade &nbsp;Triple 48MP Camera Array:The iPhone 17 Pro Max features three 48-megapixel sensors:- Wide Camera: Enhanced low-light performance and improved dynamic range- Ultra-Wide Camera: Better distortion correction and improved macro capabilities- Telephoto Camera: 5x optical zoom with improved image stabilisation&nbsp;Professional Photography Features:- ProRAW and ProRes video recording capabilities- Enhanced computational photography with AI processing- Improved portrait mode with better edge detection- Advanced night mode for all three cameras- Cinematic mode with improved depth control&nbsp;Video Capabilities:- 4K video recording at 60fps across all cameras- ProRes video recording for professional workflows- Enhanced stabilisation for smooth footage- Improved audio recording with spatial audio support&nbsp;&nbsp;Performance and battery improvementsA19 Pro Chip:The iPhone 17 Pro Max is powered by Apple's most advanced chip:- 15-20 per cent performance improvement over A18 Pro- Enhanced AI and machine learning capabilities- Better thermal management for sustained performance- Improved power efficiency for longer battery life&nbsp;Enhanced Battery Life:- 5,000mAh battery capacity (largest in iPhone history)- All-day battery life even with intensive usage- Faster charging with improved MagSafe technology- Better battery health monitoring and optimisation&nbsp;Memory and Storage:- 12GB RAM for seamless multitasking- Up to 1TB storage options for content creators- Faster storage with improved read/write speeds- Enhanced memory management for better performance&nbsp;&nbsp;

iPhone 17 Pro Max: Colour options

Colour optionsNatural Titanium:- Sophisticated metallic finish that emphasises premium materials- Professional appearance suitable for business environments- Excellent durability and scratch resistance- Popular choice for users who prefer understated elegance&nbsp;White Titanium:- Clean, modern finish that combines elegance with functionality- Minimalist aesthetic that appeals to design-conscious users- Better fingerprint resistance compared to darker finishes- Versatile colour that works with any case or accessory&nbsp;Black Titanium:- Sleek, professional finish that offers maximum contrast- Sophisticated appearance that works in any setting- Premium feel that emphasises the device's high-end positioning- Popular among users who prefer a more understated look&nbsp;Rose Gold Titanium:- Warm, luxurious finish that adds a touch of elegance- Sophisticated colour choice that stands out subtly- Appeals to users who want premium aesthetics with personality- Limited availability makes it a more exclusive option&nbsp;&nbsp;Pricing in india and availabilityPricing Structure:- 256GB: Rs 1,44,900 (base model)- 512GB: Rs 1,64,900 (popular choice for content creators)- 1TB: Rs 1,84,900 (maximum storage for professionals)&nbsp;Launch Timeline:- September 9: Official announcement at Apple event- September 12: Pre-orders begin in India- September 19: First deliveries and in-store availability- October: Wider availability across all cities&nbsp;&nbsp;<h2>Who should choose the iPhone 17 Pro Max</h2>Ideal for:- Professional photographers and videographers: Advanced camera system and ProRAW/ProRes capabilities- Content creators: Large storage options, powerful performance, and excellent display- Business professionals: Premium build quality, advanced features, and professional appearance- Power users: Maximum performance, battery life, and storage capacity- Technology enthusiasts: Latest features, cutting-edge design, and future-proof specifications&nbsp;<h2>What to watch next</h2>Apple's September 9 event will confirm the final specifications and pricing. Key areas to monitor:- Official camera performance demonstrations and comparisons- Battery life testing results in real-world usage scenarios- Thermal performance during intensive tasks and gaming- India-specific launch offers and bank partnerships- User reviews and feedback on the new design and features- Availability of different storage variants and colour options&nbsp;

As per a few sources, the iPhone 17 Pro Max is expected to feature a horizontal camera bar, a titanium frame, and a 5,000mAh battery. It will reportedly come in four premium titanium finishes, with prices starting at Rs 1,44,900.

As we get closer to the launch event on September 9, 2025, Apple's iPhone 17 Pro Max represents the pinnacle of smartphone design and technology, featuring the most significant design changes in years. The flagship model to introduce a horizontal camera bar, premium titanium construction, and advanced features that set new standards for mobile devices. The iPhone 17 Pro Max is positioned as Apple's most powerful and feature-rich smartphone, targeting professionals, content creators, and users who demand the absolute best in mobile technology. With its larger 6.9-inch display, enhanced camera system, and improved battery life, it offers a comprehensive mobile experience. Design changes According to geeky-gadgets.com, the iPhone 17 Pro series will have: Horizontal Camera Bar: The most striking change is the new horizontal camera bar that spans the width of the device, replacing the traditional square camera island. This design: - Provides better balance and visual appeal - Allows for larger camera sensors and improved optics - Creates a distinctive look that sets it apart from previous models - Improves grip and handling due to the elongated design Titanium Frame Construction: The iPhone 17 Pro Max features a premium titanium frame that offers: - Superior strength and durability compared to aluminium - Lighter weight despite the larger size - Premium metallic finish that feels luxurious - Better heat dissipation for improved performance - Enhanced resistance to scratches and wear Slimmer Bezels and Larger Display: - 6.9-inch Super Retina XDR OLED display with ProMotion 120Hz - Reduced bezels for a more immersive viewing experience - Improved brightness and colour accuracy - Better outdoor visibility and HDR performance - Enhanced touch responsiveness and gesture recognition Camera Upgrade Triple 48MP Camera Array: The iPhone 17 Pro Max features three 48-megapixel sensors: - Wide Camera: Enhanced low-light performance and improved dynamic range - Ultra-Wide Camera: Better distortion correction and improved macro capabilities - Telephoto Camera: 5x optical zoom with improved image stabilisation Professional Photography Features: - ProRAW and ProRes video recording capabilities - Enhanced computational photography with AI processing - Improved portrait mode with better edge detection - Advanced night mode for all three cameras - Cinematic mode with improved depth control Video Capabilities: - 4K video recording at 60fps across all cameras - ProRes video recording for professional workflows - Enhanced stabilisation for smooth footage - Improved audio recording with spatial audio support Performance and battery improvements A19 Pro Chip: The iPhone 17 Pro Max is powered by Apple's most advanced chip: - 15-20 per cent performance improvement over A18 Pro - Enhanced AI and machine learning capabilities - Better thermal management for sustained performance - Improved power efficiency for longer battery life Enhanced Battery Life: - 5,000mAh battery capacity (largest in iPhone history) - All-day battery life even with intensive usage - Faster charging with improved MagSafe technology - Better battery health monitoring and optimisation Memory and Storage: - 12GB RAM for seamless multitasking - Up to 1TB storage options for content creators - Faster storage with improved read/write speeds - Enhanced memory management for better performance

As per a few sources, the iPhone 17 Pro Max is expected to feature a horizontal camera bar, a titanium frame, and a 5,000mAh battery. It will reportedly come in four premium titanium finishes, with prices starting at Rs 1,44,900.

iPhone 17 Pro Max: New design features and colour options explained - Key facts and what to watch

According to the reports, Apple is allegedly working on adding touchscreens to its MacBook lineup by 2025. Watch this video to know more.

World Business Watch: Apple reportedly working on touchscreen Macs

Apple Inc's (AAPL.O) Japan unit is being charged 13 billion yen ($98 million) in additional taxes for bulk sales of iPhones and other Apple devices to foreign tourists that were incorrectly exempted from the consumption tax. Watch this video to know more.

World Business Watch: Apple Japan hit with $98 million in back taxes

Apple will hold its annual marquee event on September 7 where the tech giant is expected to launch the iPhone 14 lineup and its next slate of smartwatches.

The tech company will be hosting the event in-person at the Steve Jobs Theatre at its headquarters in Cupertino, California. It starts at 10 a.m. local time. It will also be live-streamed on Apple’s website, continuing its approach since the pandemic began.

There are reports that Apple might also announce new Apple Watch and AirPods models at the event. It is also reportedly developing new Mac and iPad models as well, but it will be announced at a separate event in October.

But the main attraction of the event is the highly-anticipated iPhone 14 which will be released in four models. This time, it has decided to ditch its mini version, and will start with the normal iPhone 14, and the top-tier being iPhone 14 Pro Max.

While the Pro models of iPhone 14 will be powered by the A16 Bionic chipset, the non-Pro models will be powered by A15 chipset.

According to reports, the new devices are being equipped with improved cameras, and the more expensive iPhone 14 Pro versions could have a smaller pill-shaped cutout on the top of the device’s display, compared to the “notch” that current iPhones have. It will also reportedly include always-on displays.

However, it is difficult to speculate on the starting price of the new iPhone, there are expectations that Apple might increase the prices amid supply chain uncertainty and high inflation.

Apart from that, Apple is expected to unveil the new version of iOS for iPhones&nbsp;after its September event. This year, the iOS is tipped to include the ability to customise the phone’s lock screen and the ability to unsend or edit iMessages.

(With inputs from agencies)

WATCH WION LIVE HERE

<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" src="https://www.wionews.com/live-tv/embed?autoplay=1&amp;mute=1" width="100%"></iframe>

Apple will hold its annual marquee event on September 7 where the tech giant is expected to launch the iPhone 14 lineup and its next slate of smartwatches. The tech company will be hosting the event in-person at the Steve Jobs Theatre at its headquarters in Cupertino, California.

Apple will hold its annual marquee event on September 7 where the tech giant is expected to launch the iPhone 14 lineup and its next slate of smartwatches. The tech company will be hosting the event in-person at the Steve Jobs Theatre at its headquarters in Cupertino, California. It starts at 10 a.m. local time. It will also be live-streamed on Apple’s website, continuing its approach since the pandemic began. There are reports that Apple might also announce new Apple Watch and AirPods models at the event. It is also reportedly developing new Mac and iPad models as well, but it will be announced at a separate event in October. But the main attraction of the event is the highly-anticipated iPhone 14 which will be released in four models. This time, it has decided to ditch its mini version, and will start with the normal iPhone 14, and the top-tier being iPhone 14 Pro Max. While the Pro models of iPhone 14 will be powered by the A16 Bionic chipset, the non-Pro models will be powered by A15 chipset. According to reports, the new devices are being equipped with improved cameras, and the more expensive iPhone 14 Pro versions could have a smaller pill-shaped cutout on the top of the device’s display, compared to the “notch” that current iPhones have. It will also reportedly include always-on displays. However, it is difficult to speculate on the starting price of the new iPhone, there are expectations that Apple might increase the prices amid supply chain uncertainty and high inflation. Apart from that, Apple is expected to unveil the new version of iOS for iPhones after its September event. This year, the iOS is tipped to include the ability to customise the phone’s lock screen and the ability to unsend or edit iMessages. (With inputs from agencies) WATCH WION LIVE HERE

Apple to launch iPhone 14 series on September 7. Here’s all you need to know

Apple event is something that grabs a lot of eyeballs globally. No matter the price of the gadgets, Apple fans will still tell you that they are the best and get you max bang for your buck.

iPhone 13 made a grand entry on the tech stage with Apple CEO Tim Cook presenting the latest top-of-the-line on the Apple shelves. But what caught the attention of Bollywood fans was the&nbsp;Dum Maro Dum tune played at the very start of the promotion video.

The iconic guitar notes were too hard to miss. And this sent the social media mills running. It is now coming to light that the actual song was 'Work All Day' by Footsie. But the artist had undoubtedly used the recognisable Hindi tune.

Before Twitter reactions, check out the video first.

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Apple using Dum Maro Dum! <a href="https://twitter.com/hashtag/AppleEvent?src=hash&amp;ref_src=twsrc%5Etfw">#AppleEvent</a> <a href="https://t.co/FDIPmugLF6">pic.twitter.com/FDIPmugLF6</a>
— Priyank (@hey_priyank) <a href="https://twitter.com/hey_priyank/status/1437838220075622400?ref_src=twsrc%5Etfw">September 14, 2021</a></blockquote>
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As expected, Indian Twitter went crazy with all sorts of reactions

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Did <a href="https://twitter.com/hashtag/Apple?src=hash&amp;ref_src=twsrc%5Etfw">#Apple</a> just used Dum maro Dum song in <a href="https://twitter.com/hashtag/AppleEvent?src=hash&amp;ref_src=twsrc%5Etfw">#AppleEvent</a> to launch <a href="https://twitter.com/hashtag/iphone13series?src=hash&amp;ref_src=twsrc%5Etfw">#iphone13series</a> ? <a href="https://t.co/8ItU0VNaCY">pic.twitter.com/8ItU0VNaCY</a>
— Shubham Mishra (@helloiamshubham) <a href="https://twitter.com/helloiamshubham/status/1437838859866292224?ref_src=twsrc%5Etfw">September 14, 2021</a></blockquote>
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&nbsp;

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Why <a href="https://twitter.com/hashtag/AppleEvent?src=hash&amp;ref_src=twsrc%5Etfw">#AppleEvent</a> is running "Dum Maro Dum" music?
— Jaynti Kanani (@_jdkanani) <a href="https://twitter.com/_jdkanani/status/1437837836271570947?ref_src=twsrc%5Etfw">September 14, 2021</a></blockquote>
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THEY USED DUM MARO DUM MUSIC HELPP
— juhi⁷ || ishq day (@bluendgreypjm) <a href="https://twitter.com/bluendgreypjm/status/1437837705753161729?ref_src=twsrc%5Etfw">September 14, 2021</a></blockquote>
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Did I just listen to a “Dum Maro Dum” remix at an iPhone event? 🤔
— Vidit Bhargava (@viditb) <a href="https://twitter.com/viditb/status/1437838155785244672?ref_src=twsrc%5Etfw">September 14, 2021</a></blockquote>
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We know that the iconic song is shot on Zeenat Aman. But some Tweeple appeared to give Deepika Padukone the credit. Maybe it was a reference to the remix that came out a few years ago.

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Two Observations from iPhone 13 commercial. 
 
1. Can a delivery boy afford an iPhone13 as shown in the ad ? 
 
2. The bgm sounds similar to Deepika Padukone’s Dum Maro Dum<a href="https://t.co/qiiytheXDI">https://t.co/qiiytheXDI</a>
— Krishikesh Khairnar (@KrishKhairnar) <a href="https://twitter.com/KrishKhairnar/status/1437858360800395265?ref_src=twsrc%5Etfw">September 14, 2021</a></blockquote>
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Some Indian users were in a different sort of 'gham'

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🙄This Dum maro dum is out of my budget
— Gaganpreet Kaur (@fabgagan) <a href="https://twitter.com/fabgagan/status/1437949667728265216?ref_src=twsrc%5Etfw">September 15, 2021</a></blockquote>
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But all said and done, the apple event did have quite a following as the streaming was watched by 2 million people worldwide.

Apple did not announce any blockbuster features or products, but analysts expect customers hanging onto older models like the iPhone X will be eager to upgrade. To encourage trade-ins, participating wireless carriers are offering incentives ahead of the year-end holiday season that to make the new phones free to some customers.

Also Read | <a href="https://www.wionews.com/technology/apple-unveils-iphone-13-adds-new-features-to-ipads-watches-413123">Apple unveils iPhone 13, adds new features to iPads, watches</a>

The iPhone 13 will have a new chip called the A15 Bionic that enables features like automatically translating text. The phone also has a better display, longer battery life and a Cinematic mode for automatically changing focus while taking videos. Apple said the iPhone 13 will have custom 5G antennas and radio components for faster speeds and will come in five colors.

The phone will start at $699, and participating wireless carriers will offer up to $700 off for qualifying trade-ins. The iPhone 13 Pro starts at $999 and the Pro Max starts at $1,099, with trade-in offers of up to $1,000. All three models will be available Sept. 24.

Apple event is something that grabs a lot of eyeballs globally. No matter the price of the gadgets, Apple fans will still tell you that they are the best and get you max bang for your buck.

Apple event is something that grabs a lot of eyeballs globally. No matter the price of the gadgets, Apple fans will still tell you that they are the best and get you max bang for your buck. iPhone 13 made a grand entry on the tech stage with Apple CEO Tim Cook presenting the latest top-of-the-line on the Apple shelves. But what caught the attention of Bollywood fans was the Dum Maro Dum tune played at the very start of the promotion video. The iconic guitar notes were too hard to miss. And this sent the social media mills running. It is now coming to light that the actual song was 'Work All Day' by Footsie. But the artist had undoubtedly used the recognisable Hindi tune. Before Twitter reactions, check out the video first. Apple using Dum Maro Dum! #AppleEvent pic.twitter.com/FDIPmugLF6 — Priyank (@hey_priyank) September 14, 2021 × As expected, Indian Twitter went crazy with all sorts of reactions Did #Apple just used Dum maro Dum song in #AppleEvent to launch #iphone13series ? pic.twitter.com/8ItU0VNaCY — Shubham Mishra (@helloiamshubham) September 14, 2021 × Why #AppleEvent is running "Dum Maro Dum" music? — Jaynti Kanani (@_jdkanani) September 14, 2021 × THEY USED DUM MARO DUM MUSIC HELPP — juhi⁷ || ishq day (@bluendgreypjm) September 14, 2021 × Did I just listen to a “Dum Maro Dum” remix at an iPhone event? 🤔 — Vidit Bhargava (@viditb) September 14, 2021 × We know that the iconic song is shot on Zeenat Aman. But some Tweeple appeared to give Deepika Padukone the credit. Maybe it was a reference to the remix that came out a few years ago. Two Observations from iPhone 13 commercial. 1. Can a delivery boy afford an iPhone13 as shown in the ad ? 2. The bgm sounds similar to Deepika Padukone’s Dum Maro Dumhttps://t.co/qiiytheXDI — Krishikesh Khairnar (@KrishKhairnar) September 14, 2021 × Some Indian users were in a different sort of 'gham' 🙄This Dum maro dum is out of my budget — Gaganpreet Kaur (@fabgagan) September 15, 2021 × But all said and done, the apple event did have quite a following as the streaming was watched by 2 million people worldwide. Apple did not announce any blockbuster features or products, but analysts expect customers hanging onto older models like the iPhone X will be eager to upgrade. To encourage trade-ins, participating wireless carriers are offering incentives ahead of the year-end holiday season that to make the new phones free to some customers. Also Read | Apple unveils iPhone 13, adds new features to iPads, watches The iPhone 13 will have a new chip called the A15 Bionic that enables features like automatically translating text. The phone also has a better display, longer battery life and a Cinematic mode for automatically changing focus while taking videos. Apple said the iPhone 13 will have custom 5G antennas and radio components for faster speeds and will come in five colors. The phone will start at $699, and participating wireless carriers will offer up to $700 off for qualifying trade-ins. The iPhone 13 Pro starts at $999 and the Pro Max starts at $1,099, with trade-in offers of up to $1,000. All three models will be available Sept. 24.

Apple Event 2021: 'Dum Maro Dum' tune sparks social media frenzy

Tech giant Apple is all set for a major event scheduled for Wednesday where it will unveil&nbsp;its next iteration of iPhone model, iPhone 7.&nbsp; 
 
Ahead of the San Francisco launch, Apple&#39;s biggest event of the year, the American multinational technology company sent out &#39;ghost tweets&#39; from its otherwise dead account, the Independent reported on Monday. 
 
Mysterious Tweets? 
 
Reminding people of the big event, without letting them know that it is the company that is doing it, the company is sending out secret ghost tweets, the Independent report said.&nbsp; 
 
The full tweet reads: &quot;September 7 at 10 a.m. PDT. Watch the event on Apple.co/live. RT for a reminder on event day. #AppleEvent&quot;.&nbsp; 
 
However, when a user heads to Apple&#39;s official twitter handle @Apple a message appears informing the user that the &ldquo;company hasn&#39;t tweeted yet&rdquo;. 
 
<img alt="" class="img-responsive" src="http://s.wionews.com/photos/apple1-20160906053603.jpg" />
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When a user heads to Apple&#39;s official twitter handle @Apple a message appears informing the user that the &#39;company hasn&#39;t tweeted yet&#39;.
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&nbsp; 
Apple&#39;s second gen smartwatch likely to be updated&nbsp; 
 
The California-based tech giant is also likely to put out an updated, second-generation smartwatch at the event. The improved version comes amid speculations that original hardware was not updated since its release last year.&nbsp; 
 
The event would also be a chance to showcase wireless headphones, perhaps some from Beats, which Apple bought two years ago in a deal valued at $3 billion. 
 
Meanwhile, the new iPhone model, that boasts faster chips, better cameras and an improved software has taken the tech-savvy lot by storm. The phone is also expected to do away with jacks for plugging in wired headphones, hence adding another feather to the cap.&nbsp; 
 
EU&#39;s case against Apple&nbsp; 
 
The European Union Commission had asked Apple to pay 13 billion euros of corporate income taxes to Ireland. The event on Wednesday comes as Apple tries to square it off with the EU. 
 
&ldquo;It&#39;s a total political crap,&rdquo; &nbsp;chief executive officer of Apple Tim Cook told the Irish Independent newspaper.&nbsp; 
 
&nbsp;The commission ruled that Apple had received favorable tax terms that amounted to state aid, illegal under its rules. 
 
Apple expects to repatriate billions of dollars of global profits to the United States next year, Cook told Irish national broadcaster RTE without providing specific figures. 
 
(WION with inputs from AFP)

The tech giant is expected to unveil its next iteration of iPhone along with second-generation smartwatch in San Francisco on Wednesday

Tech giant Apple is all set for a major event scheduled for Wednesday where it will unveil its next iteration of iPhone model, iPhone 7. Ahead of the San Francisco launch, Apple's biggest event of the year, the American multinational technology company sent out 'ghost tweets' from its otherwise dead account, the Independent reported on Monday. Mysterious Tweets? Reminding people of the big event, without letting them know that it is the company that is doing it, the company is sending out secret ghost tweets, the Independent report said. The full tweet reads: "September 7 at 10 a.m. PDT. Watch the event on Apple.co/live. RT for a reminder on event day. #AppleEvent". However, when a user heads to Apple's official twitter handle @Apple a message appears informing the user that the “company hasn't tweeted yet”. When a user heads to Apple's official twitter handle @Apple a message appears informing the user that the 'company hasn't tweeted yet'. Apple's second gen smartwatch likely to be updated The California-based tech giant is also likely to put out an updated, second-generation smartwatch at the event. The improved version comes amid speculations that original hardware was not updated since its release last year. The event would also be a chance to showcase wireless headphones, perhaps some from Beats, which Apple bought two years ago in a deal valued at $3 billion. Meanwhile, the new iPhone model, that boasts faster chips, better cameras and an improved software has taken the tech-savvy lot by storm. The phone is also expected to do away with jacks for plugging in wired headphones, hence adding another feather to the cap. EU's case against Apple The European Union Commission had asked Apple to pay 13 billion euros of corporate income taxes to Ireland. The event on Wednesday comes as Apple tries to square it off with the EU. “It's a total political crap,” chief executive officer of Apple Tim Cook told the Irish Independent newspaper. The commission ruled that Apple had received favorable tax terms that amounted to state aid, illegal under its rules. Apple expects to repatriate billions of dollars of global profits to the United States next year, Cook told Irish national broadcaster RTE without providing specific figures. (WION with inputs from AFP)

Apple readies for iPhone 7 launch event

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