Beyond cleanup drives, the initiative focuses on changing public behaviour by encouraging citizens to take genuine ownership of their surroundings through sustained awareness campaigns and active community participation.

Zee Media launched 'My Earth, My Duty' campaign on World Nature Conservation Day

Bhumi Pednekkar is all set to warrior queen Belawadi Mallamma in Sandeep Singh's historical drama  The Pride of Bharat: Chhatrapati Shivaji Maharaj. Rishab Shetty plays the titular character in the film. 

Bhumi Pednekkar joins Rishab Shetty in the period drama The Pride of Bharat: Chhatrapati Shivaji Maharaj

South Seas Distilleries has positioned itself as premium Indian spirits capable of competing on the global stage. Earlier this year, the distillery added Madhuca collection, inspired by the indigenous Mahua tree.to the portfolio.

How 104-year-old South Seas Distilleries is shaping India's premium spirits market as its Crazy Cock brand wins single malt whisky award in UK

On the occasion of Kargil Vijay Diwas, if you are planning to explore more about the courage, sacrifice and dedication of India's armed forces, here are some of the best titles on discovery+.

Kargil Vijay Diwas: 6 documentaries to celebrate India’s military heroes

FIFA World Cup 2026 became India's most-watched OTT event on Zee5 with 15 million viewers, driving record watch time, subscriptions and football engagement nationwide

FIFA World Cup 2026 drives 15 million viewers on Zee5, redefining football fandom in India

The nine-day flagship event will be held at the AsiaWorld-Expo venue. The Indian team consists of 12 men and 12 women athletes competing across all three fencing disciplines — Epee, Foil, and Sabre, in both individual and team formats.

Indian fencing squad departs for senior world championships 2026 in Hong Kong

Phoolan, a biopic on the dreaded Chambal dacoit Phoolan Devi, will premiere at the upcoming 2026 Toronto International Film Festival in September this year. The film has been backed by Prime Video. 

Phoolan, Richie Mehta’s film based on Phoolan Devi, to premiere at the 2026 Toronto International Film Festival

From seniors boldly shattering ageist taboos to couples redefining the very concepts of gender and monogamy, these five essential documentaries break down the real, raw human need for connection on one's own terms.

Silver Screen to Silver Age: 5 Documentaries rewriting the rules of love and marriage in India

Marking a massive milestone for Indian sports broadcasting, Zee Entertainment CEO Punit Goenka extends heartfelt gratitude to Gianni Infantino and Team FIFA for an extraordinary, record-shattering 2026 World Cup journey.

Zee CEO Punit Goenka celebrates 'phenomenal' FIFA partnership

Rajkummar Rao's Srikanth was named Best Hindi Feature Film at the 72nd National Film Awards. Director Tushar Hiranandani and producer Nidhi Parmar Hiranandani express gratitude. 

Director Tushar Hiranandani, Nidhi Parmar celebrate Srikanth's National Award win: 'Feels like a victory'

FIFA President praised Zee and highlighted football's growing popularity in India. Here's what he said about India, Sunil Chhetri and the FIFA World Cup.

FIFA President Gianni Infantino thanks Zee Entertainment for boosting football's growth in India

A PHDCCI delegation met Jammu & Kashmir Lieutenant Governor Manoj Sinha to discuss promoting investment, tourism, the creative economy and global outreach for the International Film Festival of Jammu & Kashmir (IFFJK) 2026.

PHDCCI delegation meets J&K Lieutenant Governor to discuss International Film Festival, creative economy and investment

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