Published: Dec 31, 2025, 17:52 IST | Updated: Dec 31, 2025, 17:52 IST
Jammu and Kashmir’s Tourism Department has been actively working to revive tourism in the Kashmir Valley following a significant decline after the Pahalgam terror attack. As the region eagerly awaits snowfall during the New Year celebrations, the department is organising a series of events across the Valley to attract tourists and restore confidence in Kashmir as a premier travel destination.