Published: Nov 25, 2023, 05:55 IST | Updated: Nov 25, 2023, 05:55 IST
"Brands to me have to be inspired by human relationships. Any brand relationship between a product or a corporate and a customer or a consumer is like a human relationship. So if we get inspired by human relationships to help and use that to help build brand relationships, " says Deepak Gulati, Chief Marketing & Innovation Officer, Bridgestone to Jasper Reid.