Published: May 30, 2023, 05:40 IST | Updated: May 30, 2023, 05:40 IST
Those feeling lonely in South Africa, now have a place to go. They have embraced the continent's first professional cuddling service, where customers pay for platonic intimacy. Experts say isolation during the Covid pandemic, which hit South Africa hardest, and stress from its struggling economy are just two reasons why the cuddling business is booming.