Those feeling lonely in South Africa, now have a place to go. They have embraced the continent's first professional cuddling service, where customers pay for platonic intimacy. Experts say isolation during the Covid pandemic, which hit South Africa hardest, and stress from its struggling economy are just two reasons why the cuddling business is booming.

South African company offers cuddling services

A South African company is now offering cuddle services for a fee, a first in Africa according to founder Florence Letswalo. She started a professional cuddling business called Pro Cuddling SA in May 2022, offering to "take the loneliness away" with cuddling sessions for at least 90 minutes, starting at 900 rand ($47). Take a look.

Feeling lonely? South Africans snuggle up to professional cuddlers

The mother-daughter are separated by a translucent plastic curtain outfitted with holes for Dircyree's arms, which are themselves wrapped in protective equipment. But the duo do not seem to mind. The pair hugged and danced together in an emotional reunion.

Cuddle curtain reunites separated Brazilians during pandemic

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