Published: Jul 02, 2024, 06:20 IST | Updated: Jul 02, 2024, 06:20 IST
Meta accused by EU regulators of breaching antitrust rules over its ad-supported subscription service. The European commission labels Meta's model a "pay or consent" approach, requiring users to either pay for an ad-free experience or agree to personalized advertising based on data processing. Introduced last year for Facebook and Instagram in Europe, this service arose from privacy concerns and a European court of justice ruling.