<p>Elon Musk has once again succeeded in capturing the world's attention. Whether one loved or loathed the new logo, its unveiling has left netizens worldwide buzzing with excitement. Musk shared a video of his company's San Francisco headquarters on Saturday which showed the new logo 'X' in aerial footage. The giant sign has been placed atop the downtown building and is adorned with running LED lights, enhancing the beauty of the historic building.</p>

<p>Tesla CEO took to the microblogging site to showcase the breathtaking sight of the newly adorned San Francisco headquarters. The video has already garnered significant attention, amassing over 1.8 million views and 46,000 likes.&nbsp;</p>

<h2><strong>Social media frenzy&nbsp;</strong></h2>

<p>"Why do I imagine Elon standing up there with the look of Batman in his eyes saying quietly 'The world is mine'?" one user posted on X, drawing comparisons to the iconic superhero.&nbsp;</p>

<p>Also Read | <a href="https://www.wionews.com/world/melting-swiss-glacier-coughs-up-body-remains-of-hiker-who-went-missing-in-1986-620545">Melting Swiss glacier coughs up body remains of hiker who went missing in 1986</a></p>

<p>"That's LIT," wrote another user. "You are signaling to your friends in Mars. Right??" speculated a netizen, playfully suggesting that the X logo might have a secret extraterrestrial message.&nbsp;Elon had long been vocal about his ambition to colonise Mars, and fans enjoyed entertaining the idea that the logo might hold hidden meanings.</p>

<p>"You turned the place into a nightclub?" one user cheekily commented, comparing the electrifying atmosphere of the logo with that of a club.&nbsp;</p>

<p>Also Read | <a href="https://www.wionews.com/science/asian-masalanomics-for-spice-trade-spiced-up-in-vietnam-2000-years-ago-reveals-study-620534">Asian masalanomics for spice trade spiced up in Vietnam 2000 years ago, reveals study</a></p>

<p>Amid the sea of positive comments, there was some criticism of the new logo as well.&nbsp;</p>

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<p dir="ltr" lang="en">Our HQ in San Francisco tonight <a href="https://t.co/VQO2NoX9Tz">pic.twitter.com/VQO2NoX9Tz</a></p>
— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1685211486669484032?ref_src=twsrc%5Etfw">July 29, 2023</a></blockquote>
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<p>"I truly don't get the hype about that change. Personally, I hate the new icon, and do miss the bird," wrote one user, expressing their disappointment over the change of logo, which featured a bluebird. "That X looks cheap af, black is too dark, looks like an unfinished marketing trainee job," the tweet continued, criticizing the new logo design.</p>

<h2><strong>Controversy surrounding installation</strong></h2>

<p>Despite the excitement surrounding the new logo, its installation on the historic building has sparked controversy.&nbsp;</p>

<p>The city of San Francisco initiated an investigation after learning that the giant 'X' sign was installed without proper permits. The Department of Building Inspection stated that any modifications to the building's exterior require a permit to maintain historical integrity and ensure safe installation.</p>

<p><strong>Watch | Rains soak Northern China as Doksuri makes its way to Beijing</strong></p>

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<p>"Any replacement letters or symbols would require a permit to ensure consistency with the historic nature of the building and to make sure additions are safely attached to the sign," the spokesperson said.&nbsp;</p>

<p>Elon Musk had announced the logo change earlier, leading to the installation of the LED sign board.&nbsp;</p>

<p>Interestingly, the appearance of the signboard came after San Francisco police stopped workers from removing the brand's iconic bird and logo due to safety concerns for pedestrians as they had not taped off the sidewalk.&nbsp;</p>

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Elon Musk has once again succeeded in capturing the world's attention. Whether one loved or loathed the new logo, its unveiling has left netizens worldwide buzzing with excitement.

Elon Musk has once again succeeded in capturing the world's attention. Whether one loved or loathed the new logo, its unveiling has left netizens worldwide buzzing with excitement. Musk shared a video of his company's San Francisco headquarters on Saturday which showed the new logo 'X' in aerial footage. The giant sign has been placed atop the downtown building and is adorned with running LED lights, enhancing the beauty of the historic building. Tesla CEO took to the microblogging site to showcase the breathtaking sight of the newly adorned San Francisco headquarters. The video has already garnered significant attention, amassing over 1.8 million views and 46,000 likes. Social media frenzy "Why do I imagine Elon standing up there with the look of Batman in his eyes saying quietly 'The world is mine'?" one user posted on X, drawing comparisons to the iconic superhero. Also Read | Melting Swiss glacier coughs up body remains of hiker who went missing in 1986 "That's LIT," wrote another user. "You are signaling to your friends in Mars. Right??" speculated a netizen, playfully suggesting that the X logo might have a secret extraterrestrial message. Elon had long been vocal about his ambition to colonise Mars, and fans enjoyed entertaining the idea that the logo might hold hidden meanings. "You turned the place into a nightclub?" one user cheekily commented, comparing the electrifying atmosphere of the logo with that of a club. Also Read | Asian masalanomics for spice trade spiced up in Vietnam 2000 years ago, reveals study Amid the sea of positive comments, there was some criticism of the new logo as well. Our HQ in San Francisco tonight pic.twitter.com/VQO2NoX9Tz — Elon Musk (@elonmusk) July 29, 2023 × "I truly don't get the hype about that change. Personally, I hate the new icon, and do miss the bird," wrote one user, expressing their disappointment over the change of logo, which featured a bluebird. "That X looks cheap af, black is too dark, looks like an unfinished marketing trainee job," the tweet continued, criticizing the new logo design. Controversy surrounding installation Despite the excitement surrounding the new logo, its installation on the historic building has sparked controversy. The city of San Francisco initiated an investigation after learning that the giant 'X' sign was installed without proper permits. The Department of Building Inspection stated that any modifications to the building's exterior require a permit to maintain historical integrity and ensure safe installation. Watch | Rains soak Northern China as Doksuri makes its way to Beijing × "Any replacement letters or symbols would require a permit to ensure consistency with the historic nature of the building and to make sure additions are safely attached to the sign," the spokesperson said. Elon Musk had announced the logo change earlier, leading to the installation of the LED sign board. Interestingly, the appearance of the signboard came after San Francisco police stopped workers from removing the brand's iconic bird and logo due to safety concerns for pedestrians as they had not taped off the sidewalk. WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. ×

WATCH: Elon Musk unveils new 'X' logo at San Francisco headquarters, sparks social media frenzy

In March, Alexandre Ponsin set out on a family road trip from Colorado to California in his newly purchased Tesla, a used 2021 Model 3. He expected to get something close to the electric sport sedan’s advertised driving range: 353 miles on a fully charged battery.

In March, Alexandre Ponsin set out on a family road trip from Colorado to California in his newly purchased Tesla, a used 2021 Model 3. He expected to get something close to the electric sport sedan’s advertised driving range: 353 miles on a fully charged battery. He soon realized he was sometimes getting less than half that much range, particularly in cold weather – such severe underperformance that he was convinced the car had a serious defect. “We’re looking at the range, and you literally see the number decrease in front of your eyes,” he said of his dashboard range meter. Ponsin contacted Tesla and booked a service appointment in California. He later received two text messages, telling him that “remote diagnostics” had determined his battery was fine, and then: “We would like to cancel your visit.” What Ponsin didn’t know was that Tesla employees had been instructed to thwart any customers complaining about poor driving range from bringing their vehicles in for service. Last summer, the company quietly created a “Diversion Team” in Las Vegas to cancel as many range-related appointments as possible. The Austin, Texas-based electric carmaker deployed the team because its service centres were inundated with appointments from owners who had expected better performance based on the company’s advertised estimates and the projections displayed by the in-dash range meters of the cars themselves, according to several people familiar with the matter. Inside the Nevada team’s office, some employees celebrated cancelling service appointments by putting their phones on mute and striking a metal xylophone, triggering applause from coworkers who sometimes stood on desks. The team often closed hundreds of cases a week and staffers were tracked on their average number of diverted appointments per day. Managers told the employees that they were saving Tesla about $1,000 for every canceled appointment, the people said. Another goal was to ease the pressure on service centres, some of which had long waits for appointments. In most cases, the complaining customers’ cars likely did not need repair, according to the people familiar with the matter. Rather, Tesla created the groundswell of complaints another way – by hyping the range of its futuristic electric vehicles, or EVs, raising consumer expectations beyond what the cars can deliver. Teslas often fail to achieve their advertised range estimates and the projections provided by the cars’ own equipment, according to Reuters interviews with three automotive experts who have tested or studied the company’s vehicles. Neither Tesla nor its Chief Executive Elon Musk responded to detailed questions from Reuters for this story. Tesla years ago began exaggerating its vehicles’ potential driving distance – by rigging their range-estimating software. The company decided about a decade ago, for marketing purposes, to write algorithms for its range meter that would show drivers “rosy” projections for the distance it could travel on a full battery, according to a person familiar with an early design of the software for its in-dash readouts. Then, when the battery fell below 50% of its maximum charge, the algorithm would show drivers more realistic projections for their remaining driving range, this person said. To prevent drivers from getting stranded as their predicted range started declining more quickly, Teslas were designed with a “safety buffer,” allowing about 15 miles (24 km) of additional range even after the dash readout showed an empty battery, the source said. The directive to present the optimistic range estimates came from Tesla Chief Executive Elon Musk, this person said. “Elon wanted to show good range numbers when fully charged,” the person said, adding: “When you buy a car off the lot seeing 350-mile, 400-mile range, it makes you feel good.” Tesla’s intentional inflation of in-dash range-meter projections and the creation of its range-complaints diversion team have not been previously reported. Driving range is among the most important factors in consumer decisions on which electric car to buy, or whether to buy one at all. So-called range anxiety – the fear of running out of power before reaching a charger – has been a primary obstacle to boosting electric-vehicle sales. At the time Tesla programmed in the rosy range projections, it was selling only two models: the two-door Roadster, its first vehicle, which was later discontinued; and the Model S, a luxury sport sedan launched in 2012. It now sells four models: two cars, the 3 and S; and two crossover SUVs, the X and Y. Tesla plans the return of the Roadster, along with a “Cybertruck” pickup. Reuters could not determine whether Tesla still uses algorithms that boost in-dash range estimates. But automotive testers and regulators continue to flag the company for exaggerating the distance its vehicles can travel before their batteries run out. Tesla was fined earlier this year by South Korean regulators who found the cars delivered as little as half their advertised range in cold weather. Another recent study found that three Tesla models averaged 26% below their advertised ranges. The US Environmental Protection Agency (EPA) has required Tesla since the 2020 model year to reduce the range estimates the automaker wanted to advertise for six of its vehicles by an average of 3%. The EPA told Reuters, however, that it expects some variation between the results of separate tests conducted by automakers and the agency. Data collected in 2022 and 2023 from more than 8,000 Teslas by Recurrent, a Seattle-based EV analytics company, showed that the cars’ dashboard range meters didn’t change their estimates to reflect hot or cold outside temperatures, which can greatly reduce range. Recurrent found that Tesla’s four models almost always calculated that they could travel more than 90% of their advertised EPA range estimates regardless of external temperatures. Scott Case, Recurrent’s chief executive, told Reuters that Tesla’s range meters also ignore many other conditions affecting driving distance. Electric cars can lose driving range for a lot of the same reasons as gasoline cars — but to a greater degree. The cold is a particular drag on EVs, slowing the chemical and physical reactions inside their batteries and requiring a heating system to protect them. Other drains on the battery include hilly terrain, headwinds, a driver’s lead foot and running the heating or air-conditioning inside the cabin. Tesla discusses the general effect of such conditions in a “Range Tips” section of its website. The automaker also recently updated its vehicle software to provide a breakdown of battery consumption during recent trips with suggestions on how range might have been improved. Tesla vehicles provide range estimates in two ways: One through a dashboard meter of current range that’s always on, and a second projection through its navigation system, which works when a driver inputs a specific destination. The navigation system’s range estimate, Case said, does account for a wider set of conditions, including temperature. While those estimates are “more realistic,” they still tend to overstate the distance the car can travel before it needs to be recharged, he said. Recurrent tested other automakers’ in-dash range meters – including the Ford Mustang Mach-E, the Chevrolet Bolt and the Hyundai Kona – and found them to be more accurate. The Kona’s range meter generally underestimated the distance the car could travel, the tests showed. Recurrent conducted the study with the help of a National Science Foundation grant. Tesla, Case said, has consistently designed the range meters in its cars to deliver aggressive rather than conservative estimates: “That’s where Tesla has taken a different path from most other automakers.” Failed tests and false advertising Tesla isn’t the only automaker with cars that don’t regularly achieve their advertised ranges. One of the experts, Gregory Pannone, co-authored a study of 21 different brands of electric vehicles, published in April by SAE International, an engineering organization. The research found that, on average, the cars fell short of their advertised ranges by 12.5% in highway driving. The study did not name the brands tested, but Pannone told Reuters that three Tesla models posted the worst performance, falling short of their advertised ranges by an average of 26%. The EV pioneer pushes the limits of government testing regulations that govern the claims automakers put on window stickers, the three automotive experts told Reuters. Like their gas-powered counterparts, new electric vehicles are required by US federal law to display a label with fuel-efficiency information. In the case of EVs, this is stated in miles-per-gallon equivalent (MPGe), allowing consumers to compare them to gasoline or diesel vehicles. The labels also include estimates of total range: how far an EV can travel on a full charge, in combined city and highway driving. EV makers have a choice in how to calculate a model’s range. They can use a standard EPA formula that converts fuel-economy results from city and highway driving tests to calculate a total range figure. Or automakers can conduct additional tests to come up with their own range estimate. The only reason to conduct more tests is to generate a more favorable estimate, said Pannone, a retired auto-industry veteran. Tesla conducts additional range tests on all of its models. By contrast, many other automakers, including Ford, Mercedes and Porsche, continue to rely on the EPA’s formula to calculate potential range, according to agency data for 2023 models. That generally produces more conservative estimates, Pannone said. Mercedes-Benz told Reuters it uses the EPA’s formula because it believes it provides a more accurate estimate. “We follow a certification strategy that reflects the real-world driving behavior of our customers in the best possible way,” the German carmaker said in a statement. Ford and Porsche didn’t respond to requests for comment. Whatever an automaker decides, the EPA must approve the window-sticker numbers. The agency told Reuters it conducts its own tests on 15% to 20% of new electric vehicles each year as part of an audit program and has tested six Tesla models since the 2020 model year. EPA data obtained by Reuters through the Freedom of Information Act showed that the audits resulted in Tesla being required to lower all the cars’ estimated ranges by an average of 3%. The projected range for one vehicle, the 2021 Model Y Long Range AWD (all-wheel drive), dropped by 5.15%. The EPA said all the changes to Tesla’s range estimates were made before the company used the figures on window stickers. The EPA said it has seen “everything” in its audits of EV manufacturers’ range testing, including low and high estimates from other automakers. “That is what we expect when we have new manufacturers and new technologies entering the market and why EPA prioritizes” auditing them, the agency said. The EPA cautioned that individuals’ actual experience with vehicle efficiency might differ from the estimates the agency approves. Independent automotive testers commonly examine the EPA-approved fuel-efficiency or driving range claims against their own experience in structured tests or real-world driving. Often, they get different results, as in the case of Tesla vehicles. Pannone called Tesla “the most aggressive” electric-vehicle manufacturer when it comes to range calculations. “I’m not suggesting they’re cheating,” Pannone said of Tesla. “What they’re doing, at least minimally, is leveraging the current procedures more than the other manufacturers.” Jonathan Elfalan, vehicle testing director for the automotive website Edmunds.com, reached a similar conclusion to Pannone after an extensive examination of vehicles from Tesla and other major automakers, including Ford, General Motors, Hyundai and Porsche. All five Tesla models tested by Edmunds failed to achieve their advertised range, the website reported in February 2021. All but one of 10 other models from other manufacturers exceeded their advertised range. Tesla complained to Edmunds that the test failed to account for the safety buffer programmed into Tesla’s in-dash range meters. So Edmunds did further testing, this time running the vehicles, as Tesla requested, past the point where their range meters indicated the batteries had run out. Only two of six Teslas tested matched their advertised range, Edmunds reported in March 2021. The tests found no fixed safety buffer. Edmunds has continued to test electric vehicles, using its own standard method, to see if they meet their advertised range estimates. As of July, no Tesla vehicle had, Elfalan said. “They've gotten really good at exploiting the rule book and maximizing certain points to work in their favor involving EPA tests,” Elfalan told Reuters. The practice can “misrepresent what their customers will experience with their vehicles.” South Korean regulators earlier this year fined Tesla about $2.1 million for falsely advertised driving ranges on its local website between August 2019 and December 2022. The Korea Fair Trade Commission (KFTC) found that Tesla failed to tell customers that cold weather can drastically reduce its cars’ range. It cited tests by the country’s environment ministry that showed Tesla cars lost up to 50.5% of the company’s claimed ranges in cold weather. The KFTC also flagged certain statements on Tesla’s website, including one that claimed about a particular model: “You can drive 528 km (328 miles) or longer on a single charge.” Regulators required Tesla to remove the “or longer” phrase. Korean regulators required Tesla to publicly admit it had misled consumers. Musk and two local executives did so in a June 19 statement, acknowledging “false/exaggerated advertising.” Creating a diversion By last year, sales of Tesla’s electric vehicles were surging. The company delivered about 1.3 million cars in 2022, nearly 13 times more than five years before. As sales grew, so did demand for service appointments. The wait for an available booking was sometimes a month, according to one of the sources familiar with the diversion team’s operations. Tesla instructs owners to book appointments through a phone app. The company found that many problems could be handled by its “virtual” service teams, who can remotely diagnose and fix various issues. Tesla supervisors told some virtual team members to steer customers away from bringing their cars into service whenever possible. One current Tesla “Virtual Service Advisor” described part of his job in his LinkedIn profile: “Divert customers who do not require in person service.” Such advisors handled a variety of issues, including range complaints. But last summer, Tesla created the Las Vegas “Diversion Team” to handle only range cases, according to the people familiar with the matter. The office atmosphere at times resembled that of a telemarketing boiler room. A supervisor had purchased the metallophone – a xylophone with metal keys – that employees struck to celebrate appointment cancellations, according to the people familiar with the office’s operations. Advisers would normally run remote diagnostics on customers’ cars and try to call them, the people said. They were trained to tell customers that the EPA-approved range estimates were just a prediction, not an actual measurement, and that batteries degrade over time, which can reduce range. Advisors would offer tips on extending range by changing driving habits. If the remote diagnostics found anything else wrong with the vehicle that was not related to driving range, advisors were instructed not to tell the customer, one of the sources said. Managers told them to close the cases. Tesla also updated its phone app so that any customer who complained about range could no longer book service appointments, one of the sources said. Instead, they could request that someone from Tesla contact them. It often took several days before owners were contacted because of the large backlog of range complaints, the source said. The update routed all US range complaints to the Nevada diversion team, which started in Las Vegas and later moved to the nearby suburb of Henderson. The team was soon fielding up to 2,000 cases a week, which sometimes included multiple complaints from customers frustrated they couldn't book a service appointment, one of the people said. The team was expected to close about 750 cases a week. To accomplish that, office supervisors told advisers to call a customer once and, if there was no answer, to close the case as unresponsive, the source said. When customers did respond, advisers were told to try to complete the call in no more than five minutes. In late 2022, managers aiming to quickly close cases told advisors to stop running remote diagnostic tests on the vehicles of owners who had reported range problems, according to one of the people familiar with the diversion team’s operations. “Thousands of customers were told there is nothing wrong with their car” by advisors who had never run diagnostics, the person said. Reuters could not establish how long the practice continued. Tesla recently stopped using its diversion team in Nevada to handle range-related complaints, according to the person familiar with the matter. Virtual service advisors in an office in Utah are now handling range cases, the person said. Reuters could not determine why the change was made. On the road By the time Alexandre Ponsin reached California on his March road trip, he had stopped to charge his Model 3’s battery about a dozen times. Concerned that something was seriously wrong with the car, he had called and texted with several Tesla representatives. One of them booked the first available appointment in Santa Clara – about two weeks away – but advised him to show up at a Tesla service center as soon as he arrived in California. Ponsin soon received a text saying that remote diagnostics had shown his battery “is in good health.” “We would like to cancel your visit for now if you have no other concerns,” the text read. “Of course I still have concerns,” Ponsin shot back. “I have 150 miles of range on a full charge!” The next day, he received another text message asking him to cancel the appointment. “I am sorry, but no I do not want to close the service appointment as I do not feel my concerns have been addressed,” he replied. Undeterred, Ponsin brought his car to the Santa Clara service center without an appointment. A technician there told him the car was fine. “It lasted 10 minutes,” Ponsin said, “and they didn’t even look at the car physically.” After doing more research into range estimates, he said he ultimately concluded there is nothing wrong with his car. The problem, he said, was that Tesla is overstating its performance. He believes Tesla “should be a lot more explicit about the variation in the range,” especially in very cold weather. “I do love my Tesla,” the engineer said. “But I have just tempered my expectation of what it can do in certain conditions.”

Tesla created secret team to suppress thousands of driving range complaints

Elon Musk the owner of X-corp has a habit of garnering headlines not as much for his technological Ventures but also for the things that he in fact does or goes on to say. This time his company Tesla one of the world's most valuable automakers is in the news for approaching things under the carpet. Take a look.

Tesla creates a secret team to suppress driving range complaints

<p>An ex-employee at Twitter (Now X) has shed light on how US billionaire Elon Musk has handled the operations at the popular microblogging site since taking over in October last year.</p>

<p>In the shocking revelations, Esther Crawford, a product manager at Twitter who was fired following Musk’s takeover, claimed the ‘X’ owner to be driven by instinct, not data. She also claimed that Musk was always surrounded by sycophants and ‘yes men’, who always seemed to agree to whatever Musk suggested.</p>

<p>In a lengthy post on X, Crawford wrote, “I disagree with many of his decisions and am surprised by his willingness to burn so much down, but with enough money and time, something new and innovative may emerge."</p>

<p>"At times it felt like the inner circle was too zealous and fanatical in their unwavering support of everything he said," Crawford added.</p>

<h2><strong>Elon Musk, a toxic boss?</strong></h2>

<p>In her X post, Crawford mentioned that the employees at the company would always fear being called into meetings with Musk, especially when they were supposed to deliver some negative news.</p>

<p>"The challenge is his personality and demeanor can turn on a dime going from excited to angry," she wrote.</p>

<p>She also mentioned that more than anything else, Musk would rely on the feedback coming from Twitter polls and some random sources. The X owner would never pay heed to genuine feedback coming from employees and backed by strong data, she claimed.</p>

<p><strong>Watch:&nbsp;Elon Musk rebrands Twitter to ‘X’ in brand overhaul</strong></p>

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<p>"His boldness, passion and storytelling is inspiring, but his lack of process and empathy is painful," Crawford warned.</p>

<p>She added that Musk might have proven success tackling engineering problems, but “a social networking platform requires emotional intelligence.”</p>

<h2><strong>Musk’s future plans for X</strong></h2>

<p>The comments from the ex-Twitter employee come at a time when Musk has taken up the task of overhauling the Twitter brand altogether, by replacing the world-famous blue bird logo with X.</p>

<p><a href="https://www.wionews.com/trending/sudha-murty-trends-on-x-for-her-concerns-over-using-same-spoon-for-veg-non-veg-619524"><strong>Also read:&nbsp;Sudha Murty trends on X for her concerns over using same spoon for veg, non-veg</strong></a></p>

<p>Musk plans to turn X into a WeChat-like all-in-one app which will not only offer people to express their views on the internet but also allow them to exchange messages and payments.</p>

<h2><strong>Challenges ahead</strong></h2>

<p>Since Musk took over X last year, advertising revenues have nosedived, prompting concerns regarding its subscription-based model.&nbsp;</p>

<p>Some have even alleged increased hate speech content on X as some previously banned—mostly right-wing—accounts were reinstated following Musk’s so-called ‘free speech’ campaign.</p>

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An ex-employee at Twitter (Now X) has shed light on how US billionaire Elon Musk has handled the operations at the popular microblogging site since taking over in October last year.

An ex-employee at Twitter (Now X) has shed light on how US billionaire Elon Musk has handled the operations at the popular microblogging site since taking over in October last year. In the shocking revelations, Esther Crawford, a product manager at Twitter who was fired following Musk’s takeover, claimed the ‘X’ owner to be driven by instinct, not data. She also claimed that Musk was always surrounded by sycophants and ‘yes men’, who always seemed to agree to whatever Musk suggested. In a lengthy post on X, Crawford wrote, “I disagree with many of his decisions and am surprised by his willingness to burn so much down, but with enough money and time, something new and innovative may emerge." "At times it felt like the inner circle was too zealous and fanatical in their unwavering support of everything he said," Crawford added. Elon Musk, a toxic boss? In her X post, Crawford mentioned that the employees at the company would always fear being called into meetings with Musk, especially when they were supposed to deliver some negative news. "The challenge is his personality and demeanor can turn on a dime going from excited to angry," she wrote. She also mentioned that more than anything else, Musk would rely on the feedback coming from Twitter polls and some random sources. The X owner would never pay heed to genuine feedback coming from employees and backed by strong data, she claimed. Watch: Elon Musk rebrands Twitter to ‘X’ in brand overhaul × "His boldness, passion and storytelling is inspiring, but his lack of process and empathy is painful," Crawford warned. She added that Musk might have proven success tackling engineering problems, but “a social networking platform requires emotional intelligence.” Musk’s future plans for X The comments from the ex-Twitter employee come at a time when Musk has taken up the task of overhauling the Twitter brand altogether, by replacing the world-famous blue bird logo with X. Also read: Sudha Murty trends on X for her concerns over using same spoon for veg, non-veg Musk plans to turn X into a WeChat-like all-in-one app which will not only offer people to express their views on the internet but also allow them to exchange messages and payments. Challenges ahead Since Musk took over X last year, advertising revenues have nosedived, prompting concerns regarding its subscription-based model. Some have even alleged increased hate speech content on X as some previously banned—mostly right-wing—accounts were reinstated following Musk’s so-called ‘free speech’ campaign. WATCH WION LIVE HERE ×

Ex-Twitter employee claims Musk driven by instinct not data, guided by sycophants

<p>SpaceX, led by Elon Musk, announced Wednesday (July 26, local time) that they are delaying the&nbsp;launch of the world's largest private satellite, named JUPITER-3, "due to a violation of abort criteria." Now, another launch attempt would be made on Thursday (July 27).</p>

<p>In a tweet, SpaceX wrote, "Standing down from tonight’s Falcon Heavy launch of the&nbsp;@HughesConnects JUPITER 3 mission due to a violation of abort criteria. Teams are resetting for a launch attempt tomorrow, July 27; vehicle and payload are in good health."</p>

<p>This remarkable satellite will be lifted into space by SpaceX's Falcon Heavy rocket from Launch Complex 39A in Florida, marking the seventh launch for the powerful triple-booster rocket.</p>

<h2><strong>Impressive satellite details</strong></h2>

<p>Developed by Maxar Technologies in California, JUPITER-3 is not only impressive in size but also in its advanced technological features and capabilities, reported India Today.</p>

<p>Once fully deployed, the satellite's dimensions will rival the wingspan of a commercial airliner, measuring between 130-160 feet (40-50 metres). Its innovative architecture has allowed for electronics miniaturisation, including solid-state amplifiers and enhanced antenna efficiency.</p>

<h2><strong>Enhanced communication capabilities</strong></h2>

<p>JUPITER-3 is expected to double the capacity of Maxar's satellite fleet, providing an additional 500 Gbps of connectivity. This boost will enable the company to serve more customers, especially in areas where traditional cable and fibre&nbsp;connectivity are limited or unreliable. The satellite's capabilities encompass in-flight Wi-Fi, maritime connections, enterprise networks, backhaul for Mobile Network Operators (MNOs), and Community Wi-Fi solutions throughout North and South America.</p>

<p><strong>Also read |&nbsp;</strong><a href="https://www.wionews.com/technology/elon-musk-explains-why-twitter-had-to-rebrand-itself-to-x-and-dump-the-blue-bird-619150">Elon Musk explains why Twitter had to rebrand itself to 'X' and dump the blue bird</a></p>

<h2><strong>Launch details and unconventional booster handling</strong></h2>

<p>The new launch date&nbsp;for JUPITER-3 is July 27 (local time) and July 28 (IST). Unlike previous practices, SpaceX will expend its core booster in the Atlantic Ocean after the first-stage separation instead of attempting a drone-ship landing at sea.</p>

<p><strong>Also watch |&nbsp;Elon Musk's SpaceX rocket punches hole in Ionosphere: Report</strong></p>

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/elon-musks-spacex-rocket-punches-hole-in-ionosphere-report-619382/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

<h2 class="videoWrapper trancodeVideo"><strong>Preparation and testing</strong></h2>

<p>Prior to its launch, JUPITER-3 underwent rigorous vibration and temperature testing, confirming its ability to withstand the various temperature fluctuations it will encounter in space. The satellite will be pushed into geostationary orbit by the Falcon Heavy rocket.</p>

<p>The upcoming launch of JUPITER-3 aboard SpaceX's Falcon Heavy rocket is a remarkable milestone in the realm of private satellite technology. Its impressive size and advanced capabilities promise to revolutionise communication services, bringing enhanced connectivity to various regions in North and South America.&nbsp;</p>

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SpaceX, led by Elon Musk, announced Wednesday (July 26, local time) that they are delaying the launch of the world's largest private satellite, named JUPITER-3, "due to a violation of abort criteria.

SpaceX, led by Elon Musk, announced Wednesday (July 26, local time) that they are delaying the launch of the world's largest private satellite, named JUPITER-3, "due to a violation of abort criteria." Now, another launch attempt would be made on Thursday (July 27). In a tweet, SpaceX wrote, "Standing down from tonight’s Falcon Heavy launch of the @HughesConnects JUPITER 3 mission due to a violation of abort criteria. Teams are resetting for a launch attempt tomorrow, July 27; vehicle and payload are in good health." This remarkable satellite will be lifted into space by SpaceX's Falcon Heavy rocket from Launch Complex 39A in Florida, marking the seventh launch for the powerful triple-booster rocket. Impressive satellite details Developed by Maxar Technologies in California, JUPITER-3 is not only impressive in size but also in its advanced technological features and capabilities, reported India Today. Once fully deployed, the satellite's dimensions will rival the wingspan of a commercial airliner, measuring between 130-160 feet (40-50 metres). Its innovative architecture has allowed for electronics miniaturisation, including solid-state amplifiers and enhanced antenna efficiency. Enhanced communication capabilities JUPITER-3 is expected to double the capacity of Maxar's satellite fleet, providing an additional 500 Gbps of connectivity. This boost will enable the company to serve more customers, especially in areas where traditional cable and fibre connectivity are limited or unreliable. The satellite's capabilities encompass in-flight Wi-Fi, maritime connections, enterprise networks, backhaul for Mobile Network Operators (MNOs), and Community Wi-Fi solutions throughout North and South America. Also read | Elon Musk explains why Twitter had to rebrand itself to 'X' and dump the blue bird Launch details and unconventional booster handling The new launch date for JUPITER-3 is July 27 (local time) and July 28 (IST). Unlike previous practices, SpaceX will expend its core booster in the Atlantic Ocean after the first-stage separation instead of attempting a drone-ship landing at sea. Also watch | Elon Musk's SpaceX rocket punches hole in Ionosphere: Report Preparation and testing Prior to its launch, JUPITER-3 underwent rigorous vibration and temperature testing, confirming its ability to withstand the various temperature fluctuations it will encounter in space. The satellite will be pushed into geostationary orbit by the Falcon Heavy rocket. The upcoming launch of JUPITER-3 aboard SpaceX's Falcon Heavy rocket is a remarkable milestone in the realm of private satellite technology. Its impressive size and advanced capabilities promise to revolutionise communication services, bringing enhanced connectivity to various regions in North and South America. WATCH WION LIVE HERE:

SpaceX postpones launch of world's largest private communications satellite

<p>China's first communications satellite has been launched which is bearing an ultra-thin flexible solar wing as it puts to test the technologies for the 13,000-satellite broadband mega constellation which has been planned by the country in low-Earth orbit to create a rival to&nbsp;SpaceX’s Starlink.</p>

<p>The Lingxi-03, which has been created by the Beijing-based start-up GalaxySpace, was placed on top of a Long March 2D rocket and took off from the Taiyuan Satellite Launch Centre in Shanxi province in central China at 10.50 am on Sunday (23 July).</p>

<p>The bendable solar panel of Lingxi-03 measures about 1mm thick, which is equal to the thickness of a credit card and is only 5 per cent of the thickness that a traditional solar panel has, as per state broadcaster CCTV. When the panel is folded inside a rocket, the thickness of the solar array is 5cm (2 inches) and it can expand to 9 metres long and 2.5 metres wide (29.5 feet by 8.2 feet) once it is operational in orbit.</p>

<p><strong>ALSO READ |&nbsp;</strong><a href="https://www.wionews.com/business-economy/consumer-sentiment-is-down-in-china-but-its-not-impacting-condom-sale-619896">Consumer sentiment is down in China, but it's not impacting condom sale</a></p>

<p>Earlier, such solar panels have been used by China only to power its Tiangong space station, reported CCTV on Sunday.</p>

<p>“These solar wings are small, lightweight and easy to store. They absorb more solar energy than traditional solar panels do and are especially suitable for large-scale stackable satellite launches,” said Zhu Zhengxian, chief technology officer of GalaxySpace, while speaking to China Science Daily on Tuesday (July 25).&nbsp;</p>

<h2><strong>First satellite with&nbsp;integrated main body structure</strong></h2>

<p>The Lingxi-03 is also the first satellite of China with an integrated main body structure, as per Zhu. He stated that the satellite platform has been inspired by used advanced die-cast technologies and the chassis of a car, making it suited to mass production.</p>

<p>The Lingxi-03 has been equipped with a digital payload which can handle tens of gigabytes of data per second and will verify technologies which are connected to active thermal control, next-generation low-orbit broadband communications, and stackable satellite release, among others, said the satellite’s chief commander Hu Zhao, while speaking to CCTV.</p>

<p><strong>WATCH |&nbsp;China gives no reason for removing Qin Gang as Foreign Minister</strong></p>

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<p>“It synthesises many functions of a ground-based station and can analyse an enormous amount of user information,” Hu stated.&nbsp;</p>

<p>The Lingxi-03 has been built in an open-frame design which means that all instruments are attached directly to the satellite's exterior and exposed to the harsh space environment. Hu stated that this needed temperature control and extraordinary radiation protection for the electronics on the device.&nbsp;</p>

<p>You can&nbsp;<strong>now write for&nbsp;wionews.com</strong>&nbsp;and be a part of the community. Share your stories and opinions with us&nbsp;<strong><a href="https://www.wionews.com/content-contribution-registration-form">here</a>.</strong></p>

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China's first communications satellite has been launched which is bearing an ultra-thin flexible solar wing as it puts to test the technologies for the 13,000-satellite broadband mega constellation which has been planned by the country in low-Earth orbit to create a rival to SpaceX’s Starlink.

China's first communications satellite has been launched which is bearing an ultra-thin flexible solar wing as it puts to test the technologies for the 13,000-satellite broadband mega constellation which has been planned by the country in low-Earth orbit to create a rival to SpaceX’s Starlink. The Lingxi-03, which has been created by the Beijing-based start-up GalaxySpace, was placed on top of a Long March 2D rocket and took off from the Taiyuan Satellite Launch Centre in Shanxi province in central China at 10.50 am on Sunday (23 July). The bendable solar panel of Lingxi-03 measures about 1mm thick, which is equal to the thickness of a credit card and is only 5 per cent of the thickness that a traditional solar panel has, as per state broadcaster CCTV. When the panel is folded inside a rocket, the thickness of the solar array is 5cm (2 inches) and it can expand to 9 metres long and 2.5 metres wide (29.5 feet by 8.2 feet) once it is operational in orbit. ALSO READ | Consumer sentiment is down in China, but it's not impacting condom sale Earlier, such solar panels have been used by China only to power its Tiangong space station, reported CCTV on Sunday. “These solar wings are small, lightweight and easy to store. They absorb more solar energy than traditional solar panels do and are especially suitable for large-scale stackable satellite launches,” said Zhu Zhengxian, chief technology officer of GalaxySpace, while speaking to China Science Daily on Tuesday (July 25). First satellite with integrated main body structure The Lingxi-03 is also the first satellite of China with an integrated main body structure, as per Zhu. He stated that the satellite platform has been inspired by used advanced die-cast technologies and the chassis of a car, making it suited to mass production. The Lingxi-03 has been equipped with a digital payload which can handle tens of gigabytes of data per second and will verify technologies which are connected to active thermal control, next-generation low-orbit broadband communications, and stackable satellite release, among others, said the satellite’s chief commander Hu Zhao, while speaking to CCTV. WATCH | China gives no reason for removing Qin Gang as Foreign Minister “It synthesises many functions of a ground-based station and can analyse an enormous amount of user information,” Hu stated. The Lingxi-03 has been built in an open-frame design which means that all instruments are attached directly to the satellite's exterior and exposed to the harsh space environment. Hu stated that this needed temperature control and extraordinary radiation protection for the electronics on the device. You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. WATCH WION LIVE HERE

China pushes through communications satellite to rival Elon Musk’s Starlink

<p>Elon Musk has given Twitter a major makeover, replacing the iconic blue bird logo with the letter “X”.</p>

<p>Hours before the announcement, Twitter CEO Linda Yaccarino said that ‘X’ is “the future state of unlimited interactivity” and that it “will connect us all in ways we’re just beginning to imagine".</p>

<p>“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfil our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.”</p>

<p>“There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. Elon Musk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.”</p>

<p>The decision to rebrand the social media platform is just one of the many steps in Musk’s grandiose plan to make Twitter, or rather “X”, an all-in-one application, which he calls "the everything app"— that can be used for digital transactions, booking a cab and other financial services, just like China’s WeChat.</p>

<p>The makeover was expected as Musk has betting big on the social media platform after he bought it for a record $44 billion last year.</p>

<p>However, there is one interesting aspect of the Twitter makeover. Elon Musk’s obsession with the letter ‘X’. Turns out there is a historical context to it.</p>

<p>Before buying Twitter in 2022, Musk had said, “Buying Twitter is an accelerant to creating X, the everything app”.</p>

<p>In April this year, a filing in a federal court case in California revealed Twitter had been renamed to X Corp. In the same month, Musk tweeted only the letter ‘X’ to his millions of followers.</p>

<h2><strong>Musk’s first venture</strong></h2>

<p>In 1999, Musk came out with his first venture known as X.com—an online banking and financial services platform. A year later, he was forced to step down as the CEO of the firm.</p>

<p>“Everyone tried to talk him out of naming the company that back then because of the sexual innuendos, but he really liked it and stuck with it,” said Ashlee Vance, the author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, about the X.com domain, according to NPR.</p>

<p>Three years later, Musk earned $165 million when the site, which was merged with PayPal by then, was bought by eBay.</p>

<p>Author Walter Isaacson also shared his thoughts on the whole matter by quoting excerpts from his upcoming biography on Musk.</p>

<p>&nbsp;“His concept for X.com was grand. It would be a one-stop everything-store for all financial needs: banking, digital purchases, checking, credit cards, investments, and loans. Transactions would be handled instantly, with no waiting for payments to clear. His insight was that money is simply an entry into a database, and he wanted to devise a way that all transactions were securely recorded in real-time.”</p>

<p>Musk would later buy the domain X.com back from PayPal in 2017. That site now directs people to Twitter.&nbsp;</p>

<p>“Thanks PayPal for allowing me to buy back X.com! No plans right now, but it has great sentimental value to me,” Musk wrote on Twitter in 2017,&nbsp;</p>

<p>Notably, that was the first time Musk used the letter X as the domain name, but it was not his last.</p>

<h2><strong>‘X’ doesn’t stop there</strong></h2>

<p>Musk also affixed the letter “X” to his space company’s brand name.</p>

<p>SpaceX, formally known as Space Exploration Technologies Corporation, was founded by Musk in 2002.</p>

<p>The company recently launched its $3 billion&nbsp;test flight which was deemed a great success&nbsp;even after it burst into a spectacular ball of flames.</p>

<p>And even in Musk’s “bestselling” Tesla car, the letter X can be witnessed.</p>

<p>Model X, launched in 2015, was the “first SUV ever to earn 5-star safety ratings in every category and sub-category in the National Highway Traffic Safety Administration’s tests,” as per the website.</p>

<p>And it doesn’t end here. The letter X also features in the name of Elon Musk’s son — X AE A-XII. The billionaire recently celebrated his 4th birthday.</p>

<p>Earlier this month, Musk launched his artificial intelligence startup named xAI. According to the company’s website, its goal is to “understand the true nature of the universe”.</p>

<h2><strong>But why X?</strong></h2>

<p>Musk earlier said that he chose “X” to replace Twitter’s brand because he wanted something that “embodies the imperfections in us all that make us unique”.</p>

<p>Canadian artist Claire Boucher, who shares two children with now separated Musk, recently explained why her baby is named ‘X’. She says it connotes the “unknown variable” in algebra.</p>

<p>According to writer Leon F Seltzer, the word ‘X’ has become the most “nihilistic” of letters.</p>

<p>In his piece for Psychology Today, Seltzer suggested that Musk appreciates X’s malleability—how it can be birth and death, cancellation and multiplication, nothing and everything.</p>

<p><em>(With inputs from agencies)</em></p>

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Elon Musk has given Twitter a major makeover, replacing the iconic blue bird logo with the letter “X”. Hours before the announcement, Twitter CEO Linda Yaccarino said that ‘X’ is “the future state of unlimited interactivity” and that it “will connect us all in ways we’re just beginning to imagine".

Elon Musk has given Twitter a major makeover, replacing the iconic blue bird logo with the letter “X”. Hours before the announcement, Twitter CEO Linda Yaccarino said that ‘X’ is “the future state of unlimited interactivity” and that it “will connect us all in ways we’re just beginning to imagine". “For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfil our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.” “There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. Elon Musk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.” The decision to rebrand the social media platform is just one of the many steps in Musk’s grandiose plan to make Twitter, or rather “X”, an all-in-one application, which he calls "the everything app"— that can be used for digital transactions, booking a cab and other financial services, just like China’s WeChat. The makeover was expected as Musk has betting big on the social media platform after he bought it for a record $44 billion last year. However, there is one interesting aspect of the Twitter makeover. Elon Musk’s obsession with the letter ‘X’. Turns out there is a historical context to it. Before buying Twitter in 2022, Musk had said, “Buying Twitter is an accelerant to creating X, the everything app”. In April this year, a filing in a federal court case in California revealed Twitter had been renamed to X Corp. In the same month, Musk tweeted only the letter ‘X’ to his millions of followers. Musk’s first venture In 1999, Musk came out with his first venture known as X.com—an online banking and financial services platform. A year later, he was forced to step down as the CEO of the firm. “Everyone tried to talk him out of naming the company that back then because of the sexual innuendos, but he really liked it and stuck with it,” said Ashlee Vance, the author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, about the X.com domain, according to NPR. Three years later, Musk earned $165 million when the site, which was merged with PayPal by then, was bought by eBay. Author Walter Isaacson also shared his thoughts on the whole matter by quoting excerpts from his upcoming biography on Musk. “His concept for X.com was grand. It would be a one-stop everything-store for all financial needs: banking, digital purchases, checking, credit cards, investments, and loans. Transactions would be handled instantly, with no waiting for payments to clear. His insight was that money is simply an entry into a database, and he wanted to devise a way that all transactions were securely recorded in real-time.” Musk would later buy the domain X.com back from PayPal in 2017. That site now directs people to Twitter. “Thanks PayPal for allowing me to buy back X.com! No plans right now, but it has great sentimental value to me,” Musk wrote on Twitter in 2017, Notably, that was the first time Musk used the letter X as the domain name, but it was not his last. ‘X’ doesn’t stop there Musk also affixed the letter “X” to his space company’s brand name. SpaceX, formally known as Space Exploration Technologies Corporation, was founded by Musk in 2002. The company recently launched its $3 billion test flight which was deemed a great success even after it burst into a spectacular ball of flames. And even in Musk’s “bestselling” Tesla car, the letter X can be witnessed. Model X, launched in 2015, was the “first SUV ever to earn 5-star safety ratings in every category and sub-category in the National Highway Traffic Safety Administration’s tests,” as per the website. And it doesn’t end here. The letter X also features in the name of Elon Musk’s son — X AE A-XII. The billionaire recently celebrated his 4th birthday. Earlier this month, Musk launched his artificial intelligence startup named xAI. According to the company’s website, its goal is to “understand the true nature of the universe”. But why X? Musk earlier said that he chose “X” to replace Twitter’s brand because he wanted something that “embodies the imperfections in us all that make us unique”. Canadian artist Claire Boucher, who shares two children with now separated Musk, recently explained why her baby is named ‘X’. She says it connotes the “unknown variable” in algebra. According to writer Leon F Seltzer, the word ‘X’ has become the most “nihilistic” of letters. In his piece for Psychology Today, Seltzer suggested that Musk appreciates X’s malleability—how it can be birth and death, cancellation and multiplication, nothing and everything. (With inputs from agencies) WATCH WION LIVE HERE

Explained | Why is Elon Musk so obsessed with the letter ‘X’?

<p><meta name="uuid" content="uuid9kjojMaM31b0" /><meta charset="utf-8" />Elon Musk on Monday (July 24) explained his decision to rebrand Twitter as 'X' and strip the social media platform of its iconic blue-bird logo. After a user wrote about the companies that had changed their name over the years, Musk responded and cleared it was not 'simply' a renaming process.&nbsp;</p>

<p>In a post on X, Musk said acquiring Twitter was to ensure freedom of speech as well as "act as an accelerant for X - the everything app."</p>

<p>"This is not simply a company renaming itself, but doing the same thing," Musk wrote, adding that Twitter had served its purpose and that it had evolved past its name.&nbsp;</p>

<p>"The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video," wrote Musk.&nbsp;</p>

<p>The billionaire also hinted at the big changes that were coming,&nbsp;including transformation of the platform into a financial app.&nbsp;</p>

<p>"In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird," Musk emphasised.&nbsp;</p>

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<p dir="ltr" lang="en">Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing.<br />
<br />
The Twitter name made sense when it was just 140 character messages going back and forth – like…</p>
— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1683656350046232578?ref_src=twsrc%5Etfw">July 25, 2023</a></blockquote>
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<p><a href="https://www.wionews.com/videos/elon-musk-rebrands-twitter-to-x-in-brand-overhaul-618789"><strong>Watch |&nbsp;Elon Musk rebrands Twitter to ‘X’ in brand overhaul</strong></a></p>

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<h2><strong>Musk's long-term dream&nbsp;</strong></h2>

<p>This is not the first instance when Musk has explained his rationale. Even before completing the $44 billion deal for Twitter in 2022, Musk said, “Buying Twitter is an accelerant to creating X, the everything app."</p>

<p>In April this year, a filing in a federal court case in California revealed Twitter had been renamed to X Corp. In the same month, Musk tweeted only the letter ‘X’ to his millions of followers.</p>

<p><a href="https://www.wionews.com/technology/explained-why-is-elon-musk-so-obsessed-with-the-letter-x-619050" target="_blank"><strong>Explained | Why is Elon Musk so obsessed with the letter ‘X’?</strong></a></p>

<h2><strong>The X connection to Musk’s first venture</strong></h2>

<p>For long, Musk had&nbsp;been obsessed with the letter 'X'. The rebranding of Twitter to X is the culmination of a long-term desire of the billionaire. In 1999, Musk named his first venture as&nbsp;X.com—an online banking and financial services platform. A year later, he was forced to step down as the CEO of that firm.</p>

<p>“Everyone tried to talk him out of naming the company that back then because of the sexual innuendos, but he really liked it and stuck with it,” said Ashlee Vance, the author of <em>Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future</em>, according to NPR.</p>

<p>However, Musk persevered and 24 years later, he has the opportunity to use Twitter's existing mass user base to catapult his 'everything app'&nbsp;idea.&nbsp;</p>

<p><em>(With inputs from agencies)</em></p>

<p><strong>WATCH WION LIVE HERE:&nbsp;</strong></p>

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Elon Musk on Monday (July 24) explained his decision to rebrand Twitter as 'X' and strip the social media platform of its iconic blue-bird logo. After a user wrote about the companies that had changed their name over the years, Musk responded and cleared it was not 'simply' a renaming process.

Elon Musk on Monday (July 24) explained his decision to rebrand Twitter as 'X' and strip the social media platform of its iconic blue-bird logo. After a user wrote about the companies that had changed their name over the years, Musk responded and cleared it was not 'simply' a renaming process. In a post on X, Musk said acquiring Twitter was to ensure freedom of speech as well as "act as an accelerant for X - the everything app." "This is not simply a company renaming itself, but doing the same thing," Musk wrote, adding that Twitter had served its purpose and that it had evolved past its name. "The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video," wrote Musk. The billionaire also hinted at the big changes that were coming, including transformation of the platform into a financial app. "In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird," Musk emphasised. Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing. The Twitter name made sense when it was just 140 character messages going back and forth – like… — Elon Musk (@elonmusk) July 25, 2023 × Watch | Elon Musk rebrands Twitter to ‘X’ in brand overhaul × Musk's long-term dream This is not the first instance when Musk has explained his rationale. Even before completing the $44 billion deal for Twitter in 2022, Musk said, “Buying Twitter is an accelerant to creating X, the everything app." In April this year, a filing in a federal court case in California revealed Twitter had been renamed to X Corp. In the same month, Musk tweeted only the letter ‘X’ to his millions of followers. Explained | Why is Elon Musk so obsessed with the letter ‘X’? The X connection to Musk’s first venture For long, Musk had been obsessed with the letter 'X'. The rebranding of Twitter to X is the culmination of a long-term desire of the billionaire. In 1999, Musk named his first venture as X.com—an online banking and financial services platform. A year later, he was forced to step down as the CEO of that firm. “Everyone tried to talk him out of naming the company that back then because of the sexual innuendos, but he really liked it and stuck with it,” said Ashlee Vance, the author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, according to NPR. However, Musk persevered and 24 years later, he has the opportunity to use Twitter's existing mass user base to catapult his 'everything app' idea. (With inputs from agencies) WATCH WION LIVE HERE:

Elon Musk explains why Twitter had to rebrand itself to 'X' and dump the blue bird

Here, we bring you the news that is trending across WION's social media platforms- China's youth unemployment crisis spurs trend called 'full-time children', Twitter's re-branding initiative - blue bird out, letter 'X' in, says Elon Musk, Space X's Falcon 9 rocket launch creates temporary hole in Earth's Ionosphere.

China's youth unemployment crisis | Twitter's re-branding initiative

Elon Musk's SpaceX is in big trouble again. Reportedly, the Falcon 9 rocket launched by SpaceX made a temporary hole in Earth's ionosphere. Falcon 9 is a reusable two-stage rocket designed for the transportation of payloads & people into Earth's orbit. SpaceX claims it to be the world's first orbital-class reusable rocket.

Elon Musk's SpaceX rocket punches hole in Ionosphere: Report

<p>Billionaire Elon Musk faced an interruption in&nbsp;his drive to rebrand the microblogging platform Twitter to X when police arrived at the spot and halted the work.</p>

<p>As a part of the rebranding of the social media firm, on Monday, the iconic vertical Twitter lettering was removed from the company’s San Francisco headquarters when the local police department paused them from continuing the “unauthorised work,” as per The San Francisco Standard reports.</p>

<p>Only the letters “er” were left on one side of the sign with the bird logo at the time when the work was stopped.&nbsp;</p>

<p>The police officers on the scene said that the Twitter officials had a work order to pull the down the sign at the Market Street headquarters but the firm did not inform the security officials and the owner of the building.</p>

<p>“Police on the scene said someone with Twitter had a work order to take the sign down but didn’t communicate it with security and the property owner of the building,” the Standard added.</p>

<p>Amid the confusion the police were called, however, the officials later through their inquiry determined that no crime had been committed and that the incident was not a police matter.</p>

<p>"Officers assigned to Tenderloin Station responded to the area of 10th and Market streets regarding a report of a possible unpermitted street closure," The San Francisco Standard quoted a police spokesperson as saying in an email.&nbsp;</p>

<p>"Through their investigation, officers were able to determine that no crime was committed and this incident was not a police matter."&nbsp;</p>

<p><strong>Also read: </strong><a href="https://www.wionews.com/technology/musks-decision-to-rebrand-twitter-as-x-could-have-legal-complications-heres-how-619227">Musk's decision to rebrand Twitter as X could have legal complications. Here's how</a></p>

<h2><strong>Elon Musk opens up on rebranding</strong></h2>

<p>On Monday, Elon Musk while elucidating on his decision to rebrand Twitter as 'X' said that it was not 'simply' a renaming process.&nbsp;</p>

<p>In a post on X, Musk said acquiring Twitter was to ensure freedom of speech as well as "act as an accelerant for X - the everything app."</p>

<p>"This is not simply a company renaming itself, but doing the same thing," Musk wrote, adding that Twitter had served its purpose and that it had evolved past its name.&nbsp;</p>

<p>"The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video," wrote Musk.&nbsp;</p>

<p>He also hinted at the big changes that were coming, including the transformation of the platform into a financial app.&nbsp;</p>

<p>"In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird," Musk emphasised.&nbsp;</p>

<p><em>(With inputs from agencies)</em><br />
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Billionaire Elon Musk faced an interruption in his drive to rebrand the microblogging platform Twitter to X when police arrived at the spot and halted the work. As a part of the rebranding of the social media firm, on Monday, the iconic vertical Twitter lettering was removed from the company’s San Francisco headquarters when the local police department paused them from continuing the “unauthorised work,” as per The San Francisco Standard reports.

Billionaire Elon Musk faced an interruption in his drive to rebrand the microblogging platform Twitter to X when police arrived at the spot and halted the work. As a part of the rebranding of the social media firm, on Monday, the iconic vertical Twitter lettering was removed from the company’s San Francisco headquarters when the local police department paused them from continuing the “unauthorised work,” as per The San Francisco Standard reports. Only the letters “er” were left on one side of the sign with the bird logo at the time when the work was stopped. The police officers on the scene said that the Twitter officials had a work order to pull the down the sign at the Market Street headquarters but the firm did not inform the security officials and the owner of the building. “Police on the scene said someone with Twitter had a work order to take the sign down but didn’t communicate it with security and the property owner of the building,” the Standard added. Amid the confusion the police were called, however, the officials later through their inquiry determined that no crime had been committed and that the incident was not a police matter. "Officers assigned to Tenderloin Station responded to the area of 10th and Market streets regarding a report of a possible unpermitted street closure," The San Francisco Standard quoted a police spokesperson as saying in an email. "Through their investigation, officers were able to determine that no crime was committed and this incident was not a police matter." Also read: Musk's decision to rebrand Twitter as X could have legal complications. Here's how Elon Musk opens up on rebranding On Monday, Elon Musk while elucidating on his decision to rebrand Twitter as 'X' said that it was not 'simply' a renaming process. In a post on X, Musk said acquiring Twitter was to ensure freedom of speech as well as "act as an accelerant for X - the everything app." "This is not simply a company renaming itself, but doing the same thing," Musk wrote, adding that Twitter had served its purpose and that it had evolved past its name. "The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video," wrote Musk. He also hinted at the big changes that were coming, including the transformation of the platform into a financial app. "In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird," Musk emphasised. (With inputs from agencies) WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Police halt Twitter's rebranding drive halfway at company's San Francisco headquarters

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<p>Elon Musk's decision to rebrand social media giant Twitter as X could have legal complications,&nbsp;as companies including Meta and Microsoft already have intellectual property rights to the same letter. According to a report by the news agency Reuters on Tuesday (July 25), X is so widely used and cited in trademarks that it has become a candidate for legal challenges.&nbsp;</p>

<p>US trademark attorney Josh Gerben said, "There's a 100% chance that Twitter is going to get sued over this (its new name) by somebody." Gerben added that he counted nearly 900 active American trademark registrations that already cover the letter X in a wide range of industries.</p>

<p>Owners of trademarks can claim infringement if other branding would cause consumer confusion. Remedies range from monetary damages to blocking use.</p>

<h2><strong>The 'X' owned by Meta and Microsoft&nbsp;</strong></h2>

<p>Meta owns a federal trademark registered in 2019 covering a blue-and-white letter "X" for fields including software and social media. Microsoft, on the other hand, has owned an X trademark related to communications about its Xbox video game system since 2003.&nbsp;</p>

<p><strong>Also read | <a href="https://www.wionews.com/technology/elon-musk-explains-why-twitter-had-to-rebrand-itself-to-x-and-dump-the-blue-bird-619150">Elon Musk explains why Twitter had to rebrand itself to 'X' and dump the bluebird</a></strong></p>

<p>Attorney Gerben said that Meta and Microsoft likely would not sue unless they feel threatened that Twitter's X encroaches on brand equity they built in the letter.&nbsp;</p>

<h2><strong>Twitter sign starts coming down at San Francisco HQ for rebranding&nbsp;</strong></h2>

<p>On Monday, the Twitter sign started coming down at the company's San Francisco headquarters, as part of the rebranding process. A stylised white X on a black background became the new logo on Twitter's website. However, the bluebird was still seen on the mobile app on Monday.&nbsp;</p>

<p>The new logo of the social media giant has garnered mixed reactions from users and sparked confusion about what tweets would now be called. Marketing and branding experts meanwhile, said, that rebranding risked throwing away years of Twitter's name recognition.</p>

<p>"Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has. Anything that makes it harder for people to find, or want to open the app on their cluttered phone screens risks harming usage," Matt Rhodes, strategy lead at creative agency House 337, told Reuters.&nbsp;</p>

<p><em>(With inputs from agencies)</em></p>

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Elon Musk's decision to rebrand social media giant Twitter as X could have legal complications, as companies including Meta and Microsoft already have intellectual property rights to the same letter.

Elon Musk's decision to rebrand social media giant Twitter as X could have legal complications, as companies including Meta and Microsoft already have intellectual property rights to the same letter. According to a report by the news agency Reuters on Tuesday (July 25), X is so widely used and cited in trademarks that it has become a candidate for legal challenges. US trademark attorney Josh Gerben said, "There's a 100% chance that Twitter is going to get sued over this (its new name) by somebody." Gerben added that he counted nearly 900 active American trademark registrations that already cover the letter X in a wide range of industries. Owners of trademarks can claim infringement if other branding would cause consumer confusion. Remedies range from monetary damages to blocking use. The 'X' owned by Meta and Microsoft Meta owns a federal trademark registered in 2019 covering a blue-and-white letter "X" for fields including software and social media. Microsoft, on the other hand, has owned an X trademark related to communications about its Xbox video game system since 2003. Also read | Elon Musk explains why Twitter had to rebrand itself to 'X' and dump the bluebird Attorney Gerben said that Meta and Microsoft likely would not sue unless they feel threatened that Twitter's X encroaches on brand equity they built in the letter. Twitter sign starts coming down at San Francisco HQ for rebranding On Monday, the Twitter sign started coming down at the company's San Francisco headquarters, as part of the rebranding process. A stylised white X on a black background became the new logo on Twitter's website. However, the bluebird was still seen on the mobile app on Monday. The new logo of the social media giant has garnered mixed reactions from users and sparked confusion about what tweets would now be called. Marketing and branding experts meanwhile, said, that rebranding risked throwing away years of Twitter's name recognition. "Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has. Anything that makes it harder for people to find, or want to open the app on their cluttered phone screens risks harming usage," Matt Rhodes, strategy lead at creative agency House 337, told Reuters. (With inputs from agencies) WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Musk's decision to rebrand Twitter as X could have legal complications. Here's how

In pics | Twitter officially renamed to 'X': A brief history from 2006 to the present

Be ready to bid adieu to the famous ‘blue bird’ logo of Twitter as Elon Musk is looking to redefine twitter’s branding and add an ‘x’ factor to it. The move aims to change twitter's brand perception and bring advertisers back to the platform.

End of era for Twitter users: 'Time to say adieu to all the birds,' says Musk | World News | WION

<p>A Falcon 9 rocket launched by Elon Musk's aerospace company SpaceX on July 19, pierced a temporary hole in the ionosphere, a crucial layer of Earth's atmosphere. The rocket took off from the Vandenberg Space Force Base in California. After the launch, observers in Flagstaff, Arizona, witnessed a faint red glow in the sky, which indicated that the rocket had punctured the ionosphere, media reports said.&nbsp;</p>

<p>Boston University's Space physicist Jeff Baumgardner reportedly told spaceweather.com,&nbsp;"This is a well studied phenomenon when rockets are burning their engines 200 to 300 km [around 120 to 190 miles] above Earth's surface."&nbsp;</p>

<p>Also Read | <a href="https://www.wionews.com/trending/woman-pees-on-floor-of-plane-alleges-airline-of-not-letting-her-use-washroom-618861">Woman pees on floor of plane, alleges airline did not let her use washroom</a></p>

<p>"I reviewed footage from the July 19th launch," says Baumgardner. "It shows the second stage engine burning at 286 km [178 miles] near the F-region peak for that time of day. So, it is quite possible that an ionospheric 'hole' was made," he added.&nbsp;</p>

<p>The ionosphere is a region where space begins, approximately 50 to 400 miles above the Earth's surface. It contains charged particles known as ions and plays a role in creating auroras (also known as the Northern Lights or Southern Lights, are mesmerising natural light displays that illuminate the night skies near the Earth's polar regions) during geomagnetic storms.</p>

<p>Also Read | <a href="https://www.wionews.com/world/new-zealand-justice-minister-resigns-after-crashing-car-under-alcohols-influence-618882">New Zealand justice minister resigns after crashing car under alcohol's influence</a></p>

<h2><strong>How do rockets affect Ionosphere?&nbsp;</strong></h2>

<p>Fast-moving rockets and their exhaust fumes can alter the ionization of the ionosphere.&nbsp;</p>

<p>When rockets release water and carbon dioxide, the local ionization can decrease by up to 70 per cent, particularly in the F-layer of the ionosphere.&nbsp;</p>

<p><strong>Watch | Israelis protest ahead of key parliament vote | Kiri Allan quits cabinet</strong></p>

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<p>The interaction between oxygen ions and rocket exhaust results in the distinctive red colour seen in the ionospheric hole, resembling red auroras.</p>

<h2><strong>Past incidents&nbsp;</strong></h2>

<p>Notably, in 2017, a rocket launch caused a 560-mile-wide hole that lasted for several hours. These ionospheric disruptions have minor impacts on GPS systems, slightly altering location accuracy.</p>

<p>Charles C.H. Lin of the National Cheng Kung University in Taiwan told Ars Technica news portal in 2018, "Without considering the rocket launch effects, there are errors from the ionosphere, troposphere and other factors that will produce up to 20-meter [65-foot] errors or more."&nbsp;</p>

<p>"Humans are entering an era that rocket launches are becoming usual and frequent due to reduced cost by reusable rockets," Lin said. "Meanwhile, humans are developing more powerful rockets to send cargo to other planets. These two factors will gradually affect the middle and upper atmosphere more, and that is worthwhile to pay some attention to."</p>

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A Falcon 9 rocket launched by Elon Musk's aerospace company SpaceX on July 19, pierced a temporary hole in the ionosphere, a crucial layer of Earth's atmosphere.

A Falcon 9 rocket launched by Elon Musk's aerospace company SpaceX on July 19, pierced a temporary hole in the ionosphere, a crucial layer of Earth's atmosphere. The rocket took off from the Vandenberg Space Force Base in California. After the launch, observers in Flagstaff, Arizona, witnessed a faint red glow in the sky, which indicated that the rocket had punctured the ionosphere, media reports said. Boston University's Space physicist Jeff Baumgardner reportedly told spaceweather.com, "This is a well studied phenomenon when rockets are burning their engines 200 to 300 km [around 120 to 190 miles] above Earth's surface." Also Read | Woman pees on floor of plane, alleges airline did not let her use washroom "I reviewed footage from the July 19th launch," says Baumgardner. "It shows the second stage engine burning at 286 km [178 miles] near the F-region peak for that time of day. So, it is quite possible that an ionospheric 'hole' was made," he added. The ionosphere is a region where space begins, approximately 50 to 400 miles above the Earth's surface. It contains charged particles known as ions and plays a role in creating auroras (also known as the Northern Lights or Southern Lights, are mesmerising natural light displays that illuminate the night skies near the Earth's polar regions) during geomagnetic storms. Also Read | New Zealand justice minister resigns after crashing car under alcohol's influence How do rockets affect Ionosphere? Fast-moving rockets and their exhaust fumes can alter the ionization of the ionosphere. When rockets release water and carbon dioxide, the local ionization can decrease by up to 70 per cent, particularly in the F-layer of the ionosphere. Watch | Israelis protest ahead of key parliament vote | Kiri Allan quits cabinet × The interaction between oxygen ions and rocket exhaust results in the distinctive red colour seen in the ionospheric hole, resembling red auroras. Past incidents Notably, in 2017, a rocket launch caused a 560-mile-wide hole that lasted for several hours. These ionospheric disruptions have minor impacts on GPS systems, slightly altering location accuracy. Charles C.H. Lin of the National Cheng Kung University in Taiwan told Ars Technica news portal in 2018, "Without considering the rocket launch effects, there are errors from the ionosphere, troposphere and other factors that will produce up to 20-meter [65-foot] errors or more." "Humans are entering an era that rocket launches are becoming usual and frequent due to reduced cost by reusable rockets," Lin said. "Meanwhile, humans are developing more powerful rockets to send cargo to other planets. These two factors will gradually affect the middle and upper atmosphere more, and that is worthwhile to pay some attention to." WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. ×

SpaceX's Falcon 9 rocket launch creates temporary hole in Earth's Ionosphere

<p>Twitter is now the ex-name&nbsp;of the social media platform which is now 'X'. This may&nbsp;sound a mouthful but Elon Musk-led biggest microblogging platform in the world has undergone a complete transformation in a step towards what the eccentric billionaire calls a 'super app'. A lot is probably&nbsp;yet to happen, but Twitter's official Twitter handle showed the logo of 'X' on July 24 and this created a major buzz worldwide. Shortly before that, Musk had hinted that the iconic blue-bird logo would be dropped soon.</p>

<p>This may just be the end of an era and the start of a new one at Twitter. But rebranding Twitter as 'X' is definitely not the only reason Twitter under Musk has made global news.&nbsp;</p>

<p>Let's take a look at how some controversies at Twitter after Musk's takeover have shaken the tech world and more.</p>

<h2><strong>The sackfest</strong></h2>

<p>Soon after taking over Twitter, Musk hinted that the company would do some major cost-cutting. It was clear that the jobs of those working at Twitter were not secure but just to what extent Musk would rock the boat was unclear, at least in the initial period.</p>

<p>Then the axe fell!</p>

<p>By the end of May 2023, the headcount at Twitter fell by over 80 per cent.</p>

<p>“There were a lot of people that didn't seem to have a lot of value. I think that's true at many Silicon Valley companies. I think there is the possibility for significant cuts at other companies without affecting their productivity, in fact increasing their productivity," Musk told Wall Street Journal in a virtual interaction.&nbsp;</p>

<p><strong>Watch | End of era for Twitter users: 'Time to say adieu to all the birds,' says Musk | World News | WION</strong></p>

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<p>The massive culling was not without consequences. The stability of the platform online and of the company itself came under the scanner. Add to this several Twitter outages and enough people, including the all-important advertisers, were spooked. Those sacked included Jack Dorsey-appointed former Twitter CEO Parag Agrawal.</p>

<h2><strong>The 'Blue Tick' blues</strong></h2>

<p>Before Musk took over Twitter, the blue tick was something to be coveted. The simple verification mark was hot property and a sign that an account is indeed what or who it claims to be.</p>

<p>But Musk replaced the old system with Twitter Blue, a subscription which awarded a blue tick to anyone who was ready to spend some money monthly.</p>

<h2><strong>Twitter's content policy</strong></h2>

<p>Musk, who called himself a 'free-speech absolutist', soon found himself at the receiving end of global criticism over his views on content moderation. Shortly after acquiring Twitter, Musk said in October 2022 that he would establish a “content moderation council” which will advise him on certain key decisions, like upholding former US president Donald Trump's suspension from the platform. Musk himself had said that he wouldn't reinstate Trump without consulting the council. But in November, Musk unilaterally revoked Trump's suspension.</p>

<p>Under Musk, Twitter also removed bans on many accounts, owners of which were called 'neo-Nazis' by news outlets.</p>

<p>Musk disbanded the Trust and Safety Council which was already existing within Twitter.</p>

<h2><strong>The Elonjet saga</strong></h2>

<p>In November 2022, Musk declared that he would not ban an account which monitored flights of his Gulfstream G700 private jet in real-time.</p>

<p>“My commitment to free speech extends even to not banning the account following my plane, even though that is a direct personal safety risk,” Musk tweeted.</p>

<p><strong>Also Read | <a href="https://www.wionews.com/business-economy/twitters-rebrands-to-x-as-musk-bids-adieu-to-blue-bird-618880">Twitter rebrands to 'X' as Musk bids adieu to blue bird once synonymous with microblogging</a></strong></p>

<p>But the account was banned in December. Musk claimed that the account was violating Twitter's doxxing policy. Supporters of the account claimed that the action was taken in spite of the account using information about his jet which was already public.</p>

<h2><strong>Allegations of stifling free speech</strong></h2>

<p>In December last year, Twitter suspended the accounts of several prominent journalists who had retweeted info about Musk's private jet. The accounts were later re-instated but Musk attracted criticism for targetting accounts based on personal preferences and prejudices.</p>

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Twitter is now the ex-name of the social media platform which is now 'X'. This may sound a mouthful but Elon Musk-led biggest microblogging platform in the world has undergone a complete transformation in a step towards what the eccentric billionaire calls a 'super app'.

Twitter is now the ex-name of the social media platform which is now 'X'. This may sound a mouthful but Elon Musk-led biggest microblogging platform in the world has undergone a complete transformation in a step towards what the eccentric billionaire calls a 'super app'. A lot is probably yet to happen, but Twitter's official Twitter handle showed the logo of 'X' on July 24 and this created a major buzz worldwide. Shortly before that, Musk had hinted that the iconic blue-bird logo would be dropped soon. This may just be the end of an era and the start of a new one at Twitter. But rebranding Twitter as 'X' is definitely not the only reason Twitter under Musk has made global news. Let's take a look at how some controversies at Twitter after Musk's takeover have shaken the tech world and more. The sackfest Soon after taking over Twitter, Musk hinted that the company would do some major cost-cutting. It was clear that the jobs of those working at Twitter were not secure but just to what extent Musk would rock the boat was unclear, at least in the initial period. Then the axe fell! By the end of May 2023, the headcount at Twitter fell by over 80 per cent. “There were a lot of people that didn't seem to have a lot of value. I think that's true at many Silicon Valley companies. I think there is the possibility for significant cuts at other companies without affecting their productivity, in fact increasing their productivity," Musk told Wall Street Journal in a virtual interaction. Watch | End of era for Twitter users: 'Time to say adieu to all the birds,' says Musk | World News | WION × The massive culling was not without consequences. The stability of the platform online and of the company itself came under the scanner. Add to this several Twitter outages and enough people, including the all-important advertisers, were spooked. Those sacked included Jack Dorsey-appointed former Twitter CEO Parag Agrawal. The 'Blue Tick' blues Before Musk took over Twitter, the blue tick was something to be coveted. The simple verification mark was hot property and a sign that an account is indeed what or who it claims to be. But Musk replaced the old system with Twitter Blue, a subscription which awarded a blue tick to anyone who was ready to spend some money monthly. Twitter's content policy Musk, who called himself a 'free-speech absolutist', soon found himself at the receiving end of global criticism over his views on content moderation. Shortly after acquiring Twitter, Musk said in October 2022 that he would establish a “content moderation council” which will advise him on certain key decisions, like upholding former US president Donald Trump's suspension from the platform. Musk himself had said that he wouldn't reinstate Trump without consulting the council. But in November, Musk unilaterally revoked Trump's suspension. Under Musk, Twitter also removed bans on many accounts, owners of which were called 'neo-Nazis' by news outlets. Musk disbanded the Trust and Safety Council which was already existing within Twitter. The Elonjet saga In November 2022, Musk declared that he would not ban an account which monitored flights of his Gulfstream G700 private jet in real-time. “My commitment to free speech extends even to not banning the account following my plane, even though that is a direct personal safety risk,” Musk tweeted. Also Read | Twitter rebrands to 'X' as Musk bids adieu to blue bird once synonymous with microblogging But the account was banned in December. Musk claimed that the account was violating Twitter's doxxing policy. Supporters of the account claimed that the action was taken in spite of the account using information about his jet which was already public. Allegations of stifling free speech In December last year, Twitter suspended the accounts of several prominent journalists who had retweeted info about Musk's private jet. The accounts were later re-instated but Musk attracted criticism for targetting accounts based on personal preferences and prejudices. You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. WATCH WION LIVE HERE ×

The many controversies surrounding Twitter since Elon Musk took over

Elon Musk is continuing his fascination with the letter X. As he announces a dramatic rebranding of social media giant Twitter. Twitter owner Elon Musk plans to do away with the iconic brand logo.

What is Elon Musk's obsession with the letter 'X' as he reveals a new name for Twitter?

<p>It's official: Twitter has been officially renamed to 'X' on Monday (July 24). This comes after the owner of the microblogging website Elon Musk announced on Sunday that the social media platform would undergo a transformation in its branding.&nbsp;</p>

<p>"And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk had said.&nbsp;</p>

<p>Musk bid farewell to its bird logo, the symbol that represented the platform for many years. According to media reports, Twitter's initial avian branding was a result of the company acquiring a stock symbol featuring a cheerful, light blue bird for a mere $15.&nbsp;</p>

<p>The website has&nbsp;now adopted a minimalist black background with a white X as the new logo.&nbsp;</p>

<p>Also Read | <a href="https://www.wionews.com/trending/woman-pees-on-floor-of-plane-alleges-airline-of-not-letting-her-use-washroom-618861">Woman pees on floor of plane, alleges airline did not let her use washroom</a></p>

<p>Musk revealed that with the platform's new identity, posts would now be referred to as "an X," perhaps a glimpse into the future language of the reimagined social media experience.</p>

<p>Twitter owner updated his profile picture with the new logo, describing it as "minimalist art deco". He changed his Twitter bio to "X.com," symbolising the transformation of the platform.</p>

<p>The platform now aims to transcend beyond a traditional social media hub, integrating cutting-edge technologies such as AI to facilitate seamless audio, video, messaging, and mobile payments.&nbsp;</p>

<p>Also Read | <a href="https://www.wionews.com/world/new-zealand-justice-minister-resigns-after-crashing-car-under-alcohols-influence-618882">New Zealand justice minister resigns after crashing car under alcohol's influence</a></p>

<p>Linda Yaccarino, who was poached from NBCUniversal to lead Twitter as the CEO, expressed her enthusiasm about the platform's boundless potential to create a global marketplace for "ideas, goods, services, and opportunities."&nbsp;</p>

<p>On a late Sunday night, Yaccarino excitedly shared the company's fresh logo and wrote, "X is here! Let's do this," signaling the start of a new journey.</p>

<h2><strong>Revenue streams</strong>&nbsp;</h2>

<p>Under Musk's ownership, Twitter faced a significant decline in its advertising business due to internal turmoil and changes in content moderation.</p>

<p>As a result, the company pivoted towards introducing payments and commerce functionalities, with an eye on generating fresh revenue streams. The objective was to not only restore the platform's financial stability but also enhance user engagement and interactivity.</p>

<p><strong>Watch | Israelis protest ahead of key parliament vote | Kiri Allan quits cabinet</strong></p>

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<p>As Twitter's transformation unfolds, Facebook's parent company, Meta, entered the scene with its text-based platform named Threads.&nbsp;</p>

<p>With a user base potentially reaching 150 million, Meta attempted to compete in the evolving landscape of social media. However, initial data suggested that user engagement on Threads had experienced a significant decline since its launch.</p>

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It's official: Twitter has been officially renamed to 'X' on Monday (July 24). This comes after the owner of the microblogging website Elon Musk announced on Sunday that the social media platform would undergo a transformation in its branding.

It's official: Twitter has been officially renamed to 'X' on Monday (July 24). This comes after the owner of the microblogging website Elon Musk announced on Sunday that the social media platform would undergo a transformation in its branding. "And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk had said. Musk bid farewell to its bird logo, the symbol that represented the platform for many years. According to media reports, Twitter's initial avian branding was a result of the company acquiring a stock symbol featuring a cheerful, light blue bird for a mere $15. The website has now adopted a minimalist black background with a white X as the new logo. Also Read | Woman pees on floor of plane, alleges airline did not let her use washroom Musk revealed that with the platform's new identity, posts would now be referred to as "an X," perhaps a glimpse into the future language of the reimagined social media experience. Twitter owner updated his profile picture with the new logo, describing it as "minimalist art deco". He changed his Twitter bio to "X.com," symbolising the transformation of the platform. The platform now aims to transcend beyond a traditional social media hub, integrating cutting-edge technologies such as AI to facilitate seamless audio, video, messaging, and mobile payments. Also Read | New Zealand justice minister resigns after crashing car under alcohol's influence Linda Yaccarino, who was poached from NBCUniversal to lead Twitter as the CEO, expressed her enthusiasm about the platform's boundless potential to create a global marketplace for "ideas, goods, services, and opportunities." On a late Sunday night, Yaccarino excitedly shared the company's fresh logo and wrote, "X is here! Let's do this," signaling the start of a new journey. Revenue streams Under Musk's ownership, Twitter faced a significant decline in its advertising business due to internal turmoil and changes in content moderation. As a result, the company pivoted towards introducing payments and commerce functionalities, with an eye on generating fresh revenue streams. The objective was to not only restore the platform's financial stability but also enhance user engagement and interactivity. Watch | Israelis protest ahead of key parliament vote | Kiri Allan quits cabinet × As Twitter's transformation unfolds, Facebook's parent company, Meta, entered the scene with its text-based platform named Threads. With a user base potentially reaching 150 million, Meta attempted to compete in the evolving landscape of social media. However, initial data suggested that user engagement on Threads had experienced a significant decline since its launch. WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. ×

Twitter rebrands to 'X' as Musk bids adieu to blue bird once synonymous with microblogging

<p>Twitter owner Elon Musk and Chief Executive Officer Linda Yaccarino, announced a branding overhaul of the social media platform in one of the most significant changes to a crucial part of the social media ecosystem this year.</p>

<p>They revealed that the iconic bird logo will be replaced, and the platform will be renamed "X." This transformation is expected to steer Twitter into new territories, focusing on payments, banking, and commerce, all powered by Artificial Intelligence.&nbsp;</p>

<p>Linda Yaccarino expressed her enthusiasm for the future of "X," stating that it will revolutionise the way people connect with each other, incorporating cutting-edge features such as audio, video, messaging, and more.</p>

<p><strong>Also read |&nbsp;<a href="https://www.wionews.com/technology/elon-musk-looks-to-change-twitter-logo-with-focus-on-branding-overhaul-618572">Elon Musk looks to change Twitter logo with focus on branding overhaul</a></strong></p>

<p>Elon Musk, in a tweet over the weekend, confirmed the branding overhaul and bid farewell to the Twitter brand and its Larry the bird imagery.&nbsp;</p>

<p>The billionaire business magnate shared a picture of the Twitter bird over a black and white marbled background, emphasising the shift towards the "X" identity.</p>

<p><strong>Also watch |&nbsp;Twitter set to replace its iconic bird logo, Elon Musk shares new design</strong></p>

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<p>Since Musk's acquisition of Twitter last year, the platform has faced challenges in its advertising business, leading to the exploration of new revenue streams. The introduction of payments and commerce appears to be a way to counterbalance the declining advertisement revenues.</p>

<h2><strong>So will you still tweet on Twitter successor 'X'?</strong></h2>

<p>No, you won't. You won't tweet on Twitter any longer. Under the new identity, posts on the platform will be referred to as "an X," and a suitable Art Deco-style logo is being sought.</p>

<p>A tweet has been fundamentally the voice of Larry the bird that has symbolised Twitter the social media platform and the expressions of people on the platform.&nbsp;</p>

<p>With Musk's branding overhaul, the platform's association with birds will come to an end.</p>

<h2><strong>Is there any past precursor to X?</strong></h2>

<p>Yes, there is.</p>

<p>Elon Musk has been vocal about his vision for "X" to be an all-encompassing app, reminiscent of the X.com venture he founded in the past, which eventually evolved into PayPal.</p>

<p>Despite having around 200 million daily active users, Twitter has faced technical issues and user backlash since Musk's takeover. The imposition of charges for previously free services, changes to content moderation, and the return of previously banned accounts have received negative responses.</p>

<p>In light of Meta's recent launch of Threads, a text-based platform with a substantial user base, Twitter faces competition in the social media landscape.</p>

<p>With "X," Musk aims to create a global marketplace, bringing together ideas, goods, services, and opportunities in a limitless and interactive ecosystem.</p>

<p><em>(With inputs from agencies)</em></p>

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Twitter owner Elon Musk and Chief Executive Officer Linda Yaccarino, announced a branding overhaul of the social media platform in one of the most significant changes to a crucial part of the social media ecosystem this year.

Twitter owner Elon Musk and Chief Executive Officer Linda Yaccarino, announced a branding overhaul of the social media platform in one of the most significant changes to a crucial part of the social media ecosystem this year. They revealed that the iconic bird logo will be replaced, and the platform will be renamed "X." This transformation is expected to steer Twitter into new territories, focusing on payments, banking, and commerce, all powered by Artificial Intelligence. Linda Yaccarino expressed her enthusiasm for the future of "X," stating that it will revolutionise the way people connect with each other, incorporating cutting-edge features such as audio, video, messaging, and more. Also read | Elon Musk looks to change Twitter logo with focus on branding overhaul Elon Musk, in a tweet over the weekend, confirmed the branding overhaul and bid farewell to the Twitter brand and its Larry the bird imagery. The billionaire business magnate shared a picture of the Twitter bird over a black and white marbled background, emphasising the shift towards the "X" identity. Also watch | Twitter set to replace its iconic bird logo, Elon Musk shares new design × Since Musk's acquisition of Twitter last year, the platform has faced challenges in its advertising business, leading to the exploration of new revenue streams. The introduction of payments and commerce appears to be a way to counterbalance the declining advertisement revenues. So will you still tweet on Twitter successor 'X'? No, you won't. You won't tweet on Twitter any longer. Under the new identity, posts on the platform will be referred to as "an X," and a suitable Art Deco-style logo is being sought. A tweet has been fundamentally the voice of Larry the bird that has symbolised Twitter the social media platform and the expressions of people on the platform. With Musk's branding overhaul, the platform's association with birds will come to an end. Is there any past precursor to X? Yes, there is. Elon Musk has been vocal about his vision for "X" to be an all-encompassing app, reminiscent of the X.com venture he founded in the past, which eventually evolved into PayPal. Despite having around 200 million daily active users, Twitter has faced technical issues and user backlash since Musk's takeover. The imposition of charges for previously free services, changes to content moderation, and the return of previously banned accounts have received negative responses. In light of Meta's recent launch of Threads, a text-based platform with a substantial user base, Twitter faces competition in the social media landscape. With "X," Musk aims to create a global marketplace, bringing together ideas, goods, services, and opportunities in a limitless and interactive ecosystem. (With inputs from agencies) WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Logo change on way: Tweet your last one because on Musk's Twitter, you will post an 'X'

<p>Twitter owner Elon Musk has said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the twitter brand and, gradually, all the birds.&nbsp;</p>

<p>In a tweet on Sunday, the billionaire business magnate added: "If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow."&nbsp;</p>

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<p dir="ltr" lang="zxx"><a href="https://t.co/IwcbqMnQtA">pic.twitter.com/IwcbqMnQtA</a></p>
— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1682978324375543808?ref_src=twsrc%5Etfw">July 23, 2023</a></blockquote>
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<p>With Musk at the helm of affairs&nbsp;since he bought the social media platform last&nbsp;October, the company has changed its business name to X Corp.</p>

<p>Musk aims to create a "super app" like China's WeChat.</p>

<p>Twitter's bird was temporarily replaced in April by Dogecoin's Shiba Inu dog, following which a surge in the meme coin's market value was recorded.</p>

<p>Recently, the&nbsp;company was widely criticised by users and&nbsp;marketing professionals alike when Musk announced that Twitter would limit how many tweets per day various accounts can read.</p>

<p>Twitter's most recent woe&nbsp;was a lawsuit filed earlier this week that&nbsp;claimed the firm owes at least $500 million in severance pay to former employees. Twitter has laid off more than half its workforce to cut costs since Musk's takeover of the platform.</p>

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Twitter owner Elon Musk has said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the twitter brand and, gradually, all the birds.

Twitter owner Elon Musk has said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the twitter brand and, gradually, all the birds. In a tweet on Sunday, the billionaire business magnate added: "If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow." pic.twitter.com/IwcbqMnQtA — Elon Musk (@elonmusk) July 23, 2023 × With Musk at the helm of affairs since he bought the social media platform last October, the company has changed its business name to X Corp. Musk aims to create a "super app" like China's WeChat. Twitter's bird was temporarily replaced in April by Dogecoin's Shiba Inu dog, following which a surge in the meme coin's market value was recorded. Recently, the company was widely criticised by users and marketing professionals alike when Musk announced that Twitter would limit how many tweets per day various accounts can read. Twitter's most recent woe was a lawsuit filed earlier this week that claimed the firm owes at least $500 million in severance pay to former employees. Twitter has laid off more than half its workforce to cut costs since Musk's takeover of the platform. WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Elon Musk looks to change Twitter logo with focus on branding overhaul

<p>Tesla’s market shares on Thursday plummet by about 10 per cent as Elon Musk looks to forgo present margins for the sake of superior margins when full-self driving (FSD) software is integrated into Tesla cars.&nbsp;</p>

<p>Musk looks to follow price cuts to compete with other electronic vehicle (EV) manufacturers despite its fall in gross margins. The fall in share prices has blotted out Tesla’s market value by about $90 million.&nbsp;</p>

<p>Gene Munster, a managing partner at Deepwater Asset Management and also a Tesla investor stated that the margin outlook may be a disappointment for some, as investors hope for improved margins this year.</p>

<p>"The short-term variances in gross margin and profitability really are minor relative to the long-term picture. Autonomy will make all these numbers look silly," Musk said on Wednesday.</p>

<p>As per Reuters calculations, Tesla’s automotive gross margin fell from 19.0 per cent in the first quarter to 18.1 per cent in the second quarter, which is indicative of a steep decline from 26 per cent last year.</p>

<p>For Tesla, the focus on increasing the number of cars driven on the roads would ensure that it maintains a dominant share in the US market. This will in turn provide usage data, vital for the development of artificial intelligence models to contribute and enhance its self-driving technology.</p>

<p>However, investors continue to question whether sacrificing current profitability is a good move since returns have been particularly unstable for years due to missed targets and regulatory constraints after several crash reports surfaced for Tesla vehicles.</p>

<p>Musk continues to believe that self-driving technology will cover for most of Tesla’s value in the future, giving it an edge over other EV manufacturers. As per analysts, the margin weakness could possibly impact the stocks which have doubled as a result of the emergent adoption of the company’s charging system this year.</p>

<p>As Tesla remains in dialogue to license the FSD technology, seven analysts suggest a positive outcome as stock get optimised to the maximum.</p>

<p>Regardless, financial analyst Danni Hewson at AJ Bell said that it is difficult to predict when FSD will be achieved. The major question remains with regard to how long it will take to get the regulators’ approval as issues surrounding safety need time to be resolved.</p>

<p>(With inputs from Reuters)</p>


Tesla’s market shares on Thursday plummet by about 10 per cent as Elon Musk looks to forgo present margins for the sake of superior margins when full-self driving (FSD) software is integrated into Tesla cars.

Tesla’s market shares on Thursday plummet by about 10 per cent as Elon Musk looks to forgo present margins for the sake of superior margins when full-self driving (FSD) software is integrated into Tesla cars. Musk looks to follow price cuts to compete with other electronic vehicle (EV) manufacturers despite its fall in gross margins. The fall in share prices has blotted out Tesla’s market value by about $90 million. Gene Munster, a managing partner at Deepwater Asset Management and also a Tesla investor stated that the margin outlook may be a disappointment for some, as investors hope for improved margins this year. "The short-term variances in gross margin and profitability really are minor relative to the long-term picture. Autonomy will make all these numbers look silly," Musk said on Wednesday. As per Reuters calculations, Tesla’s automotive gross margin fell from 19.0 per cent in the first quarter to 18.1 per cent in the second quarter, which is indicative of a steep decline from 26 per cent last year. For Tesla, the focus on increasing the number of cars driven on the roads would ensure that it maintains a dominant share in the US market. This will in turn provide usage data, vital for the development of artificial intelligence models to contribute and enhance its self-driving technology. However, investors continue to question whether sacrificing current profitability is a good move since returns have been particularly unstable for years due to missed targets and regulatory constraints after several crash reports surfaced for Tesla vehicles. Musk continues to believe that self-driving technology will cover for most of Tesla’s value in the future, giving it an edge over other EV manufacturers. As per analysts, the margin weakness could possibly impact the stocks which have doubled as a result of the emergent adoption of the company’s charging system this year. As Tesla remains in dialogue to license the FSD technology, seven analysts suggest a positive outcome as stock get optimised to the maximum. Regardless, financial analyst Danni Hewson at AJ Bell said that it is difficult to predict when FSD will be achieved. The major question remains with regard to how long it will take to get the regulators’ approval as issues surrounding safety need time to be resolved. (With inputs from Reuters)

Tesla shares fall as Elon Musk backs self-driving cars

Tesla, the electric-vehicle maker led by billionaire Elon Musk, is facing a major market setback after its shares plummeted nearly 10%. Tesla's quarterly automotive gross margins slid, wiping out nearly $90 billion from its market value.

Tesla's pricing strategy backfires?

<p>Elon Musk is changing the way Twitter treats media queries as per a comment dropped by the Tesla CEO on a post by a social media user. Usually, when any media outlet approaches Twitter for queries, the company reacts with an auto-reply message which is a poop emoji.</p>

<p>Musk, a billionaire,&nbsp;after taking over Twitter, has been making quite a number of changes to the microblogging website. One of these changes was when in the month of March&nbsp;Musk announced that journos who seek to ask questions to Twitter will get a poop emoji in response.&nbsp;</p>

<h2><strong>So what happened?&nbsp;</strong></h2>

<p>A Twitter user, Shibetoshi Nakamoto, shared a screenshot of an article that stated, "Twitter responded to a request for comment by sending a poop emoji, as is its standard practice." Captioning the post, the user wrote, "Every time I see an article mention this it amuses me… why do they bother trying though?"&nbsp;</p>

<h2><strong>How did Musk respond?&nbsp;</strong></h2>

<p>Responding to this post, Musk wrote, "We are changing the auto-reply from 💩 to a “We will get back to you soon” infinite loop."&nbsp;</p>

<p>"Or maybe a “Check with us again tomorrow” loop" he added.&nbsp;</p>

<p>Also Read | <a href="https://www.wionews.com/world/biden-orders-lower-stairs-on-air-force-one-opt-for-loafers-to-avoid-tripping-618092">Biden orders 'lower stairs' on Air Force One, opts for loafers to avoid tripping</a></p>

<p>After the tweet by the Tesla CEO went viral, netizens started to react to his post. Soon enough, the post ended up amassing a barrage of comments. The tweet, which was posted by Musk in the morning, received more than 4,000 likes and over three lakh views.</p>

<p>Also Read | <a href="https://www.wionews.com/world/ukraine-war-to-spread-poland-to-move-soldiers-to-east-due-to-wagner-risks-618116">Will Ukraine war expand to other regions? Poland moving troops over Wagner risk from Belarus</a></p>

<p>Joining the Twitter thread was also the Twitter CEO Linda Yaccarcino. The newly appointed CEO reacted to the post with two clapping emojis.&nbsp;</p>

<h2><strong>Netizens react&nbsp;</strong></h2>

<p>The internet exploded with hilarious comments. One user reacted, "Email response is stuck in the mail."&nbsp;</p>

<p><strong>Watch | UK by-election results declared: Conservative party loses Selby and Ainsty</strong></p>

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<p>"We will get back to you soon. Please don’t send additional emails, as it'll move your request to the bottom of our queue and delay our response to you," another user added. "When 'tomorrow' finally comes but you're still millions deep in the queue," one Twitter user said.&nbsp;</p>

<p>"Please hold while we connect you&nbsp;Infinite" and "Or the classic, “I am connecting you to a real person” loop", were some of the other comments where Twitter users got creative.&nbsp;<br />
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Elon Musk is changing the way Twitter treats media queries as per a comment dropped by the Tesla CEO on a post by a social media user. Usually, when any media outlet approaches Twitter for queries, the company reacts with an auto-reply message which is a poop emoji.

Elon Musk is changing the way Twitter treats media queries as per a comment dropped by the Tesla CEO on a post by a social media user. Usually, when any media outlet approaches Twitter for queries, the company reacts with an auto-reply message which is a poop emoji. Musk, a billionaire, after taking over Twitter, has been making quite a number of changes to the microblogging website. One of these changes was when in the month of March Musk announced that journos who seek to ask questions to Twitter will get a poop emoji in response. So what happened? A Twitter user, Shibetoshi Nakamoto, shared a screenshot of an article that stated, "Twitter responded to a request for comment by sending a poop emoji, as is its standard practice." Captioning the post, the user wrote, "Every time I see an article mention this it amuses me… why do they bother trying though?" How did Musk respond? Responding to this post, Musk wrote, "We are changing the auto-reply from 💩 to a “We will get back to you soon” infinite loop." "Or maybe a “Check with us again tomorrow” loop" he added. Also Read | Biden orders 'lower stairs' on Air Force One, opts for loafers to avoid tripping After the tweet by the Tesla CEO went viral, netizens started to react to his post. Soon enough, the post ended up amassing a barrage of comments. The tweet, which was posted by Musk in the morning, received more than 4,000 likes and over three lakh views. Also Read | Will Ukraine war expand to other regions? Poland moving troops over Wagner risk from Belarus Joining the Twitter thread was also the Twitter CEO Linda Yaccarcino. The newly appointed CEO reacted to the post with two clapping emojis. Netizens react The internet exploded with hilarious comments. One user reacted, "Email response is stuck in the mail." Watch | UK by-election results declared: Conservative party loses Selby and Ainsty × "We will get back to you soon. Please don’t send additional emails, as it'll move your request to the bottom of our queue and delay our response to you," another user added. "When 'tomorrow' finally comes but you're still millions deep in the queue," one Twitter user said. "Please hold while we connect you Infinite" and "Or the classic, “I am connecting you to a real person” loop", were some of the other comments where Twitter users got creative. WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. ×

Poop emoji in Twitter email auto-reply to be changed to THIS

<p>Nearly ten months after billionaire business magnate Elon Musk took over Twitter, the financial health of the microblogging platform is yet to see a sight of improvement. Musk on Saturday said that Twitter's cash flow is still negative and that there has been a nearly 50 per cent drop in the advertising revenue of the social media platform. Twitter also continues to have its infamous legacy of heavy debt load, an aspect Musk inherited from Jack Dorsey's executive leadership.</p>

<p>"Need to reach positive cash flow before we have the luxury of anything else," Musk said in a tweet early on Saturday.</p>

<p>Ever since Musk acquired Twitter in October last year, the platform has been gripped by massive chaos. From layoffs of thousands of employees to lax content moderation, Musk's Twitter has been swarmed by a number of issues and conflicts that have repelled many advertisers.</p>

<h2><strong>A 'tanking' active user base: What all Twitter is facing amid threat of rout from Zuckerberg's Threads</strong></h2>

<p>According to the chief of internet services company Cloudflare, Twitter's website traffic is tanking and there have been signs that the users are migrating to alternative platforms such as Threads, BlueSky and Mastodon.&nbsp;</p>

<p>In early July, Twitter started forcing internet surfers to log in to view tweets. Musk also set a rate limit for the number of tweets different Twitter accounts could read each day:&nbsp;initially 6,000 for paying users and 600 for non-paying users. Musk said the changes were introduced to curb attempts to scrape the website.</p>

<p><strong>Also read |&nbsp;<a href="https://www.wionews.com/world/code-for-recommending-tweets-will-be-public-says-elon-musk-573189">Twitter to make its code used for recommending tweets public, says Elon Musk</a></strong></p>

<p>The limit has since been increased. Twitter also removed the requirement of logging in to view the tweets last week.</p>

<p>Meanwhile, Meta owner Mark Zuckerberg launched his answer to Twitter, the Threads platform, saying:&nbsp;"The goal is to keep it friendly as it expands. I think it’s possible and will ultimately be the key to its success."</p>

<p>"That’s one reason why Twitter&nbsp;never succeeded as much as I think it should have, and we want to do it differently.”</p>

<h2><strong>How do Twitter's finances look right now?</strong></h2>

<p>Not quite bright and definitely not alright.</p>

<p><strong>Also watch |&nbsp;Explained: The future of Twitter under Elon Musk</strong></p>

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<p>After&nbsp;cutting cloud service bills, Musk had said that Twitter&nbsp;reduced its non-debt expenditures to $1.5 billion from a projected $4.5 billion in 2023.</p>

<p>But annually, Twitter is supposed to pay $1.5 billion in payments due to debt it took on a $44 billion deal in October 2023.</p>

<p><strong>WATCH WION LIVE HERE</strong></p>

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Nearly ten months after billionaire business magnate Elon Musk took over Twitter, the financial health of the microblogging platform is yet to see a sight of improvement.

Nearly ten months after billionaire business magnate Elon Musk took over Twitter, the financial health of the microblogging platform is yet to see a sight of improvement. Musk on Saturday said that Twitter's cash flow is still negative and that there has been a nearly 50 per cent drop in the advertising revenue of the social media platform. Twitter also continues to have its infamous legacy of heavy debt load, an aspect Musk inherited from Jack Dorsey's executive leadership. "Need to reach positive cash flow before we have the luxury of anything else," Musk said in a tweet early on Saturday. Ever since Musk acquired Twitter in October last year, the platform has been gripped by massive chaos. From layoffs of thousands of employees to lax content moderation, Musk's Twitter has been swarmed by a number of issues and conflicts that have repelled many advertisers. A 'tanking' active user base: What all Twitter is facing amid threat of rout from Zuckerberg's Threads According to the chief of internet services company Cloudflare, Twitter's website traffic is tanking and there have been signs that the users are migrating to alternative platforms such as Threads, BlueSky and Mastodon. In early July, Twitter started forcing internet surfers to log in to view tweets. Musk also set a rate limit for the number of tweets different Twitter accounts could read each day: initially 6,000 for paying users and 600 for non-paying users. Musk said the changes were introduced to curb attempts to scrape the website. Also read | Twitter to make its code used for recommending tweets public, says Elon Musk The limit has since been increased. Twitter also removed the requirement of logging in to view the tweets last week. Meanwhile, Meta owner Mark Zuckerberg launched his answer to Twitter, the Threads platform, saying: "The goal is to keep it friendly as it expands. I think it’s possible and will ultimately be the key to its success." "That’s one reason why Twitter never succeeded as much as I think it should have, and we want to do it differently.” How do Twitter's finances look right now? Not quite bright and definitely not alright. Also watch | Explained: The future of Twitter under Elon Musk × After cutting cloud service bills, Musk had said that Twitter reduced its non-debt expenditures to $1.5 billion from a projected $4.5 billion in 2023. But annually, Twitter is supposed to pay $1.5 billion in payments due to debt it took on a $44 billion deal in October 2023. WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Twitter still sinking under Elon Musk? Platform struggles to reach 'positive cash flows'

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