Published: Nov 24, 2023, 05:00 IST | Updated: Nov 24, 2023, 05:00 IST
In recent weeks, a wave of consumer discontent has swept through West Asia, targeting brands over their perceived affiliations with Israel. From Cairo to Kuwait, fast-food giants like McDonald's and Starbucks find themselves at the centre of a silent protest. The trigger: Israel's military offensive in Gaza.