Published: Jul 31, 2023, 05:20 IST | Updated: Jul 31, 2023, 05:20 IST
What began as a whirlwind success, crossing over 100 million users within five days of its launch, has now hit a stumbling block with a significant drop in user engagement. We delve into the fascinating story of threads, the fastest-growing app ever that's now facing challenges in retaining its audience.