Foreign Ice Cream Giant Struggles To Stay Relevant In China
Edited By WION Video Desk
Published: Jun 30, 2025, 11:15 IST | Updated: Jun 30, 2025, 11:15 IST
Foreign ice cream brands are losing their ‘cool’ in China, and Gen Z is leading the shift. Many are no longer willing to spend on luxury as the economy slows. This consumer shift is causing major price wars, and the dessert category is latest to feel the heat.
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