Published: Jan 15, 2024, 21:05 IST | Updated: Jan 15, 2024, 21:05 IST
Apple takes a surprising turn in the highly competitive Chinese smartphone market. The US tech giant is slashing prices on some of its iPhones by as much as 5%, a move aimed at countering the increasing pressure from local rivals such as Huawei and Xiaomi. This limited-time lunar new year promotion, scheduled from January 18 to 21, comes amid a challenging landscape for Apple.