In times of high consumerism you must be familiar with the term influencer culture it's a marketing phenomenon that took over social media and went viral a few years ago. Recently, several brand promoters and social media platforms celebrities have taken a U-turn and now indulge in a new form of influence-driven marketing called de-influencing. Keep watching to know more.

The growing popularity of 'de-influencing'

A report by Reuters Institute shows that 43% of 18 to 24-year-olds are turning to social media for news. Instead of media outlets or experienced journalists, they are getting news from celebrities, influencers and even ordinary creators. Molly Gambhir tells you more.

Gravitas: Would you trust an influencer over a journalist?

Chinese influencer ‘Brother Huang’ dies while livestreaming, was binge-drinking

Gluttony at its best | Woman eats her own knee with pasta, netizens find it 'puke-worthy'

YouTuber pleads guilty over deliberate crashing of plane, faces up to 20 years in jail

The internet has a new kind of influencer: the 'cleanfluencer'. As the self-explanatory name suggests, a cleanfluencer creates content related to cleaning, organising, and decluttering. Particularly on the popular short form video sharing site TikTok, the videos posted by cleanfluencers are being watched by millions

'Cleanfluencers' are the new internet sensation

Singapore: 22-year-old influencer jailed for using adult website OnlyFans 

Influencers in India to be fined for not declaring commercial ties with promoted brands, products

The "virtual influencer" industry is booming across the world in which the influencers are never-ageing, scandal-free and digitally flawless. Molly Gambhir tells you all about this new trend.

WION Fineprint: How artificial intelligence is taking over influencer roles

'Still unapproved': Influencer endorses type 2 diabetes drug for weight loss, triggers shortage in Australia

Giving financial advice as influencer in Australia? Follow rules or face prison

In 2006, Facebook was still in its infancy, Twitter had just debuted, and no one had an iPhone. After 10 years, world has changed dramatically, and so has the workplace. Jobs that we had never heard of a decade ago, suddenly exist.

A decade ago, these jobs were largely unheard of

Top Chinese online influencer fined $210 million for tax evasion

Gabby Petito: Mystery deepens as US girl, 22, goes missing on a road trip with fiancé

Digital stars: Meet the highest paid YouTubers of 2020!

A 7-year-old Italian boy has become a beacon of hope for millions. Sirio Persichetti has a form of Cerebral Palsy which affects the movement of his arms & legs, but this disability has not stopped him of becoming Italy's youngest influencer.

7-year-old Italian boy challenges perceptions of disability

Instagram agrees curbs on paid influencers

US election 2020: Youtuber helps register 100,000 American voters by Tesla giveaway

Chinese influencer set on fire by ex-husband during live stream

Star power: How celebrities earn a bomb through advertisements and endorsements

Spanish book warns of dangers children face online in their thirst for fame

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